{"id":251,"date":"2020-06-14T15:59:26","date_gmt":"2020-06-14T10:29:26","guid":{"rendered":"https:\/\/www.lunaticdevs.com\/blog\/?p=251"},"modified":"2020-06-14T15:59:28","modified_gmt":"2020-06-14T10:29:28","slug":"your-refined-email-list-can-be-your-biggest-asset","status":"publish","type":"post","link":"https:\/\/www.lunaticdevs.com\/blog\/your-refined-email-list-can-be-your-biggest-asset\/","title":{"rendered":"Your Refined Email List Can Be Your Biggest Asset!"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"929\" src=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/Email-marketing-1024x929.jpg\" data-orig-src=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/Email-marketing-1024x929.jpg\" alt=\"\" class=\"lazyload wp-image-252\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271024%27%20height%3D%27929%27%20viewBox%3D%270%200%201024%20929%27%3E%3Crect%20width%3D%271024%27%20height%3D%27929%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/Email-marketing-300x272.jpg 300w, https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/Email-marketing-768x697.jpg 768w, https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/Email-marketing-1024x929.jpg 1024w, https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/Email-marketing-1200x1088.jpg 1200w, https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/Email-marketing-1536x1393.jpg 1536w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p align=\"justify\">Did you know 80% of businesses feel email marketing increases\ncustomer retention and sales as per Hubspot? Not just this, but also Direct\nMarketing Association also states that the average ROI for email marketing is\nestimated to be a lucrative 4,300%. However the many of best digital marketing\nagency in India state that, a lot of businesses who want to create impactful\nemail campaigns face two critical challenges today \u2013<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>As email lists age, a lot of IDs become\ninactive or invalid. How can they filter through the data to get good quality\nemail data?<\/li><li>New guidelines governing consumer privacy\nprohibit businesses from sending out mass emails without a formal consent from\nthe recipients. How do you show proof of consent?<\/li><\/ul>\n\n\n\n<p>So it\u2019s time to transform, your email list and making it your\nbrand\u2019s biggest asset:<\/p>\n\n\n\n<p>Follow the below step by step procedure:<\/p>\n\n\n\n<p><strong>Step 1: Analyses and\nClean up Your Old List<\/strong><\/p>\n\n\n\n<p align=\"justify\">If you have thousands of email IDs on-file from over the\nyears, it might not be in accordance with CAM-SPAM, CCPA and current online\nlaws, which require an explicit, documented opt-in from consumers. Furthermore,\nmany email IDs might be inactive, duplicate or incorrect, which results in a\nhigh bounce rate. This is why it is important to&nbsp;refine your old email\nIDs&nbsp;\u2013 to remove irrelevant ones immediately.&nbsp;<\/p>\n\n\n\n<p><strong>Step 2: Keep Adding\nNew &amp; Relevant Email IDs<\/strong><\/p>\n\n\n\n<p align=\"justify\">Once you clean up your old list, its time to alter this list\nwith new leads. &nbsp;This can be accomplished fairly easily. Consider setting\nup \u201choney pots\u201d on your Website with different offers on different pages to\ncollect subscribers. For example, you can capture leads on your blog page who\nsign-up to download a free resource guide you created. You can capture leads\nwho are interested in a demo of your product on your \u201cshop now\u201d page. You can\ncapture leads who are interested in your Webinars through \u2018Registration forms\u2019.<\/p>\n\n\n\n<p><strong>Step 3: Segment,\nThen Segment Some More<\/strong><\/p>\n\n\n\n<p>Now is the time to set up a funnel to channel new leads from\nyour Website into the system on an ongoing basis, it is crucial to segment your\nlist intelligently based on action steps each subscriber takes.<\/p>\n\n\n\n<p>You can segment your list based on location, industry,\nfunction, title, and their engagement rate.<\/p>\n\n\n\n<p><strong>Step 4: Communicate\nConsistently<\/strong><\/p>\n\n\n\n<p align=\"justify\">Remember to engage with your customers consistently, but\nbased on the level of receptivity they exhibit. Certain segments might only be\ninterested in emails once a month. Some might be interested in communication\nweekly. Others might even be interested in hearing from your brand multiple\ntimes a week.<\/p>\n\n\n\n<p align=\"justify\">Despite all other SEO services, it is important to\nincorporate email marketing as a plan of your digital marketing package.\nContact us at Lunatic Devs, one of the <a href=\"https:\/\/www.lunaticdevs.com\/\">best\ndigital marketing agency in India<\/a> offer you developing and executing highly\neffective email campaigns for clients of all sizes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know 80% of businesses feel email marketing increases customer retention and sales as per Hubspot? Not just this, but  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[127,89,128,11,47],"class_list":["post-251","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","tag-best-digital-marketing-agency-in-india","tag-best-digital-marketing-company-in-india","tag-digital-marketing-services-india","tag-email-marketing","tag-lunatic-devs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your Refined Email List Can Be Your Biggest Asset!<\/title>\n<meta name=\"description\" content=\"Did you know 80% of businesses feel email marketing increases customer retention and sales as per Hubspot? 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