{"id":255,"date":"2020-06-26T22:50:13","date_gmt":"2020-06-26T17:20:13","guid":{"rendered":"https:\/\/www.lunaticdevs.com\/blog\/?p=255"},"modified":"2020-06-26T22:55:04","modified_gmt":"2020-06-26T17:25:04","slug":"how-to-set-up-a-result-oriented-facebook-ad-campaign-part-2","status":"publish","type":"post","link":"https:\/\/www.lunaticdevs.com\/blog\/how-to-set-up-a-result-oriented-facebook-ad-campaign-part-2\/","title":{"rendered":"How to Set Up a Result-Oriented Facebook Ad Campaign \u2013Part 2?"},"content":{"rendered":"\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"845\" height=\"400\" src=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/Facebook-Ad-Campaignpart-2.jpg\" data-orig-src=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/Facebook-Ad-Campaignpart-2.jpg\" alt=\"\" data-id=\"263\" data-full-url=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/Facebook-Ad-Campaignpart-2.jpg\" data-link=\"https:\/\/www.lunaticdevs.com\/blog\/?attachment_id=263\" class=\"lazyload wp-image-263\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27845%27%20height%3D%27400%27%20viewBox%3D%270%200%20845%20400%27%3E%3Crect%20width%3D%27845%27%20height%3D%27400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/Facebook-Ad-Campaignpart-2-300x142.jpg 300w, https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/Facebook-Ad-Campaignpart-2-768x364.jpg 768w, https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/Facebook-Ad-Campaignpart-2.jpg 845w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p align=\"justify\">Amidst the Corona lockdown, everyone is\nbusy with improving their online profile and you should be if not doing.\nBecause, this is the time you can put your maximum attention to build a brand\nvalue as physical unit might not be working. Furthermore, you should always\nconnect to your audience. SEO services company in Delhi NCR taking this as an\nopportunity to beat your competition by improving your SEO results on various\nchannels. <\/p>\n\n\n\n<p align=\"justify\">In our one of previous articles, how to\nset-up a result-oriented Facebook Ad campaign-Part 1, we have read how to\ndefine a proper strategy or action plan for your ad campaign, it\u2019s time to know\nthe exact step to set-up a FB ad campaign.<\/p>\n\n\n\n<h2>As promised, we have brought you the\nstep-by step instruction of setting up a Facebook Ad campaign:<\/h2>\n\n\n\n<p><strong>Step-by\nStep Instructions:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Choose a Campaign\nObjective Based on Your End Goal<\/strong><\/li><\/ol>\n\n\n\n<p align=\"justify\">As shown in the image, fb advertising\ncampaign consists of three different levels, which are a campaign, an ad set, and an ad. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"230\" height=\"370\" src=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/part-2.png\" data-orig-src=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/part-2.png\" alt=\"Each Facebook ad campaign is made up of three parts.\" class=\"lazyload wp-image-257\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27230%27%20height%3D%27370%27%20viewBox%3D%270%200%20230%20370%27%3E%3Crect%20width%3D%27230%27%20height%3D%27370%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/part-2-186x300.png 186w, https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/part-2.png 230w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 230px) 100vw, 230px\" \/><\/figure><\/div>\n\n\n\n<p>Its\nfirst level is the core of your ad \u2013 Campaign. <\/p>\n\n\n\n<p align=\"justify\"> At the campaign level, you choose your objective,\nwhich is the action you want people to take when they see your ads. Facebook\nhas three objective categories: Awareness, Consideration, and Conversion.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"600\" height=\"303\" src=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/part-3.png\" data-orig-src=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/part-3.png\" alt=\"Choose from 11 Facebook advertising objectives.\" class=\"lazyload wp-image-258\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27303%27%20viewBox%3D%270%200%20600%20303%27%3E%3Crect%20width%3D%27600%27%20height%3D%27303%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/part-3-300x152.png 300w, https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/part-3.png 600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p align=\"justify\"> The objective you select depends on your strategy.\nThe best way to&nbsp;<strong>determine your campaign objective<\/strong>&nbsp;is\nto&nbsp;<strong>work backward from your goal<\/strong>. If your goal is to\ngenerate sales for your ecommerce business, you could offer a good bait to your\naudience. For eg: give 10% off of to the people on their first order who come\nthrough the ad result to entice them to make a purchase.<\/p>\n\n\n\n<p align=\"justify\"> You can also provide the discount code through a\nlanding page instead of ad creative just to introduce them with you online\npage. <\/p>\n\n\n\n<p><strong>2. Build Your\nCustom Audience:<\/strong><\/p>\n\n\n\n<p align=\"justify\"> The second step will be of specifying where your\nad will be shown. In other words, it\u2019s time to choose your audience. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"600\" height=\"421\" src=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/part-4.png\" data-orig-src=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/part-4.png\" alt=\"The middle level of the Facebook campaign structure is where you choose your targeting, placement, budget, and schedule.\" class=\"lazyload wp-image-259\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27421%27%20viewBox%3D%270%200%20600%20421%27%3E%3Crect%20width%3D%27600%27%20height%3D%27421%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/part-4-300x211.png 300w, https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/part-4.png 600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p align=\"justify\"> Selecting the right set of customer is the most\nimportant thing to get good results as it can make or break your performance\neven before your campaign goes live.<\/p>\n\n\n\n<p align=\"justify\"> The easiest way to&nbsp;<a href=\"https:\/\/www.socialmediaexaminer.com\/how-to-refine-facebook-audience-for-better-ad-targeting\/\">target your audience<\/a>&nbsp;is to use the demographic and interest options. This approach is\ngenerally used to&nbsp;<strong>target new people who haven\u2019t previously interacted\nwith your business<\/strong>.<\/p>\n\n\n\n<p align=\"justify\"> Here you\u2019ll&nbsp;<strong>choose demographic\nconstraints such as location, age, gender, and language<\/strong>. See\nthe blow image to understand how you can narrow your audience by choosing from\nthousands of interests, behaviours, demographics, and more.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"600\" height=\"199\" src=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/part-5.png\" data-orig-src=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/part-5.png\" alt=\"You can choose from a variety of detailed targeting options available at the ad set level.\" class=\"lazyload wp-image-260\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27199%27%20viewBox%3D%270%200%20600%20199%27%3E%3Crect%20width%3D%27600%27%20height%3D%27199%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/part-5-300x100.png 300w, https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/part-5.png 600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p align=\"justify\"> Remember, there\u2019s no rule for how large your\ntarget audience should be. Typically, the best seo services company in\nDelhi-NCR follows the layered approach.&nbsp;<strong>Choose a mixture of\ninterests and behaviors<\/strong>&nbsp;to zero in on your ideal customer.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"600\" height=\"312\" src=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/part-6.png\" data-orig-src=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/part-6.png\" alt=\"Click Create New and select Custom Audience.\" class=\"lazyload wp-image-261\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27312%27%20viewBox%3D%270%200%20600%20312%27%3E%3Crect%20width%3D%27600%27%20height%3D%27312%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/part-6-300x156.png 300w, https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/part-6.png 600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p align=\"justify\"> When you&nbsp;<strong>create a custom audience<\/strong>,\nyou can&nbsp;<strong>choose from four categories<\/strong>:\nCustomer File, Website Traffic, App Activity, and Engagement on Facebook.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"590\" height=\"504\" src=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/part-7.jpg\" data-orig-src=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/part-7.jpg\" alt=\"Choose from four Facebook custom audience categories.\" class=\"lazyload wp-image-262\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27590%27%20height%3D%27504%27%20viewBox%3D%270%200%20590%20504%27%3E%3Crect%20width%3D%27590%27%20height%3D%27504%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/part-7-300x256.jpg 300w, https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/06\/part-7.jpg 590w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/figure><\/div>\n\n\n\n<p align=\"justify\"> Generally, SEO services in Delhi NCR look at\npeople\u2019s activity on your website to select the custom audience for your ad\ncampaign. You&nbsp;<strong>use the&nbsp;Facebook pixel and conversion\ntracking&nbsp;to track visitors and their actions<\/strong>. This type of\ncustom audience is best for retargeting website visitors.<\/p>\n\n\n\n<p align=\"justify\"> You can also create a Lookalike audience that\nconsistently deliver best results as mentioned in above parts. We will discuss\nthe later on steps in our third part of this article. <\/p>\n\n\n\n<p>Stay tuned\u2026<\/p>\n\n\n\n<p align=\"justify\"> To connect the most reputed result-oriented <strong><a href=\"https:\/\/www.lunaticdevs.com\/\">SEO\nservices company in Delhi-NCR<\/a><\/strong>, please contact us at Lunatic Devs. <\/p>\n\n\n\n<p align=\"justify\"> Don\u2019t forget to subscribe us so that when next\npart get published, you will get informed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amidst the Corona lockdown, everyone is busy with improving their online profile and you should be if not doing. Because, this  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,1],"tags":[131,121,47,17,130,129],"class_list":["post-255","post","type-post","status-publish","format-standard","hentry","category-seo","category-seo-company","tag-best-seo-agency-in-delhi","tag-best-seo-company-in-delhi","tag-lunatic-devs","tag-seo-services","tag-seo-services-company-in-delhi","tag-seo-services-company-in-delhi-ncr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Set Up a Result-Oriented Facebook Ad Campaign \u2013Part 2?<\/title>\n<meta name=\"description\" content=\"Amidst the Corona lockdown, everyone is busy with improving their online profile and you should be if not doing. Because, this is the time you can put your maximum attention to build a brand value as physical unit might not be working.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lunaticdevs.com\/blog\/how-to-set-up-a-result-oriented-facebook-ad-campaign-part-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Set Up a Result-Oriented Facebook Ad Campaign \u2013Part 2?\" \/>\n<meta property=\"og:description\" content=\"Amidst the Corona lockdown, everyone is busy with improving their online profile and you should be if not doing. 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