{"id":271,"date":"2020-06-29T22:46:20","date_gmt":"2020-06-29T17:16:20","guid":{"rendered":"https:\/\/www.lunaticdevs.com\/blog\/?p=271"},"modified":"2020-06-29T22:46:24","modified_gmt":"2020-06-29T17:16:24","slug":"how-to-use-linkedin-marketing-for-your-branding","status":"publish","type":"post","link":"https:\/\/www.lunaticdevs.com\/blog\/how-to-use-linkedin-marketing-for-your-branding\/","title":{"rendered":"How To Use LinkedIn Marketing for Your Branding"},"content":{"rendered":"\n
\"\"
Woman holding a Linkedin icon<\/figcaption><\/figure>\n\n\n\n

Many of the best digital marketing agency in India says that – The new age of marketing starts with LinkedIn. In this era of Instagram, Tik Tok, Facebook, and Twitter, many of us have forgotten the essence of LinkedIn. LinkedIn marketing is the one of the most trusted and recommended thing that a digital marketer should never ignore. In fact, with nearly 610 million users (40% log-in daily), LinkedIn is truly a goldmine for B2B brands to network with credible businesses and influential professionals. Furthermore, it allows you to harness the power of word-of-mouth for lead generation.\u00a0<\/p>\n\n\n\n

Let\u2019s know why the best digital marketing\nagencies in India recommend and use LinkedIn Marketing for branding:<\/h2>\n\n\n\n
  1. Optimized\nCompany Page: <\/strong>Firstly and the most importantly, a\ncompany or business needs an optimized LinkedIn page to gain more attention. Brands\nwith a company page that are updated and complete receive 2x more visitors than\nincomplete ones. Tapping into features like a custom URL , adding a logo and\nhigh-res cover image, filling out a meaningful description in 2,000 characters\n(the first 156 characters will appear in your page\u2019s Google preview!), \u2013 these\nare all important aspects that can help you achieve more than 90% visibility\nfor LinkedIn company page.<\/li>
  2. Put\nSome Measurable Goals: <\/strong>Getting a LinkedIn page\nis not enough until you don\u2019t utilize it in your favour. Do you want to use\nLinkedIn for social selling? Or is the goal to establish your brand as a\nthought leader? What is your timeframe? Answer these questions to yourself\nand plan accordingly. <\/li>
  3. Connect\nwith Team on LinkedIn: <\/strong> Maximize\nyour reach by asking all of your employees to connect with your brand\u2019s\nLinkedIn page. And, make sure they update their personal page\u2019s information to\nreflect they are a part of your organization. <\/li>
  4. Publish\nMeaningful Content: <\/strong>You can grow your\naudience on LinkedIn and keep them engaged by sharing meaningful articles and\nupdates. LinkedIn itself recommends a post per weekday \u2013 this will help you\nstand out amongst the pool of other thought-leaders. <\/li>
  5. Utilize\nLinkedIn Groups:<\/strong> Whether you are active in relevant\nLinkedIn groups or create a LinkedIn group of your own, this can be a great way\nto connect with potential clients, journalists and influencers outside of your\nimmediate circle. <\/li>
  6. LinkedIn\nAds: <\/strong>LinkedIn offers a variety of advertising\noptions \u2013 sponsored content, pay-per-click or CPM text ads and sponsored InMail\nmessages that can be utilized as per business demand or strategy you have\nadopted. <\/li><\/ol>\n\n\n\n

    And yes, check\nAnalytics regularly so that you can know about the most engaging post, your\naudience, behaviours and much more. If you want to adopt LinkedIn marketing for\nyour business or the further potential for you, please contact us at Lunatic\nDevs. We are known as one of the best\ndigital marketing agency in India<\/a>.<\/p>\n\n\n\n

    Mail us at info@lunaticdev.com<\/a>\n<\/p>\n","protected":false},"excerpt":{"rendered":"

    Many of the best digital marketing agency in India says that – The new age of marketing starts with LinkedIn. In […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[127,89,128,62,138],"class_list":["post-271","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","tag-best-digital-marketing-agency-in-india","tag-best-digital-marketing-company-in-india","tag-digital-marketing-services-india","tag-linkedin","tag-linkedin-marketing"],"yoast_head":"\nHow To Use LinkedIn Marketing for Your Branding<\/title>\n<meta name=\"description\" content=\"Many of the best digital marketing agency in India says that - The new age of marketing starts with LinkedIn. 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