{"id":30,"date":"2019-07-17T16:51:28","date_gmt":"2019-07-17T16:51:28","guid":{"rendered":"https:\/\/www.lunaticdevs.com\/blog\/?p=30"},"modified":"2020-02-05T23:32:36","modified_gmt":"2020-02-05T18:02:36","slug":"the-ultimate-guide-to-search-engine-optimization","status":"publish","type":"post","link":"https:\/\/www.lunaticdevs.com\/blog\/the-ultimate-guide-to-search-engine-optimization\/","title":{"rendered":"The Ultimate Guide to Search Engine Optimization"},"content":{"rendered":"\n<figure class=\"wp-block-image alignfull\"><img decoding=\"async\" width=\"700\" height=\"400\" src=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2019\/07\/Guide-to-Search-Engine-Optimization.jpg\" data-orig-src=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2019\/07\/Guide-to-Search-Engine-Optimization.jpg\" alt=\"SEO\" class=\"lazyload wp-image-31\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27700%27%20height%3D%27400%27%20viewBox%3D%270%200%20700%20400%27%3E%3Crect%20width%3D%27700%27%20height%3D%27400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2019\/07\/Guide-to-Search-Engine-Optimization-300x171.jpg 300w, https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2019\/07\/Guide-to-Search-Engine-Optimization.jpg 700w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>Most of you are probably reading this because you got\nintrigued by what is Search engine optimization or \u201cSEO\u201d which is a popular\nacronym that\u2019s all around the internet.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>So, what actually is Search Engine Optimization and why is it so important in today\u2019s Digital world.<\/strong><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">Well, here is what we are going to talk all about it.\nSo, let\u2019s begin.<\/h4>\n\n\n\n<p>So, by the official <strong>Dictionary definition<\/strong> that you get when you search it on Google is\n\u201cthe process of maximizing the number of visitors to a particular website by\nensuring that the site appears high on the list of results returned by a search\nengine.\u201d <\/p>\n\n\n\n<p>Thereby in <strong>layman\nlanguage, Search engine optimization is<\/strong> a way to rank your website on top\nof Google search results whenever someone searches for content or keywords for\na particular search query \/product \/service.<\/p>\n\n\n\n<p>It is a practice or method through which Google serves\nthe most relevant website links and content to the users whenever they search\nfor something on Google search engine and yes, it\u2019s not easy.<\/p>\n\n\n\n<p>Google uses an array of confidential algorithms, out\nof which around <a href=\"http:\/\/backlinko.com\/google-ranking-factors\"><strong>200 have been neatly compiled by Backlinko<\/strong><\/a>\nto optimize the content and website over the internet in order to show most\nrelevant results. Hence ranking high on Google search engine ranking is not a\nkid\u2019s play.<\/p>\n\n\n\n<p>Now we know <a href=\"https:\/\/neilpatel.com\/what-is-seo\/\"><strong>what Search\nengine optimization is<\/strong><\/a>, let\u2019s ponder on why it is\nso crucial in today\u2019s digital world and why SEO is the talk of the town when it\ncomes to Google search engine ranking. <\/p>\n\n\n\n<p>Let us take an example to understand it better. Suppose you have a coaching institute which provides coaching and online study material for CAT examination. Now, if a student wants to know which is the best coaching to prepare for CAT exam, the search results that the Google will deliver will boost the student intake and brand value for those institutes that rank on the first page of Google for the search query. Hence, ranking high on Google search engine is essential to build a strong online presence and take your business to next level and that too through organic results.<\/p>\n\n\n\n<p>This is what makes SEO crucial and amazing at the same time. SEO is a gradual process that <strong>fetches you organic and permanent results<\/strong> which is what it takes to rule the internet in the long run. So, if you are looking to rank your business on top Google ranking, we are your one stop shop for SEO. We are a creative and <a href=\"https:\/\/www.lunaticdevs.com\/\"><strong>result oriented SEO Company<\/strong><\/a> in India providing <a href=\"https:\/\/www.lunaticdevs.com\/digital-marketing.php\"><strong>best Google ranking marketing services.<\/strong><\/a><strong> <\/strong>We have achieved tremendous SEO results as promised in a set period of time with our clients helping their business grow online and aim to help more MSMEs with <strong>result oriented Search engine optimization<\/strong> so that they can rank high on Google search engine. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most of you are probably reading this because you got intrigued by what is Search engine optimization or \u201cSEO\u201d which is  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[3,5,4],"class_list":["post-30","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization","tag-best-google-ranking-services","tag-best-seo-services","tag-search-engine-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate Guide to Search Engine Optimization (SEO)<\/title>\n<meta name=\"description\" content=\"Now we know what Search engine optimization is, let\u2019s ponder on why it is so crucial in today\u2019s digital world and why SEO is the talk of the town\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lunaticdevs.com\/blog\/the-ultimate-guide-to-search-engine-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate Guide to Search Engine Optimization (SEO)\" \/>\n<meta property=\"og:description\" content=\"Now we know what Search engine optimization is, let\u2019s ponder on why it is so crucial in today\u2019s digital world and why SEO is the talk of the town\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lunaticdevs.com\/blog\/the-ultimate-guide-to-search-engine-optimization\/\" \/>\n<meta property=\"og:site_name\" content=\"Lunatic Devs\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-17T16:51:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-05T18:02:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2019\/07\/Guide-to-Search-Engine-Optimization.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Abhishek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abhishek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lunaticdevs.com\/blog\/the-ultimate-guide-to-search-engine-optimization\/\",\"url\":\"https:\/\/www.lunaticdevs.com\/blog\/the-ultimate-guide-to-search-engine-optimization\/\",\"name\":\"The Ultimate Guide to Search Engine Optimization (SEO)\",\"isPartOf\":{\"@id\":\"https:\/\/www.lunaticdevs.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.lunaticdevs.com\/blog\/the-ultimate-guide-to-search-engine-optimization\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.lunaticdevs.com\/blog\/the-ultimate-guide-to-search-engine-optimization\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2019\/07\/Guide-to-Search-Engine-Optimization.jpg\",\"datePublished\":\"2019-07-17T16:51:28+00:00\",\"dateModified\":\"2020-02-05T18:02:36+00:00\",\"author\":{\"@id\":\"https:\/\/www.lunaticdevs.com\/blog\/#\/schema\/person\/5c05661e5da38e81361a09e8b0b463ff\"},\"description\":\"Now we know what Search engine optimization is, let\u2019s ponder on why it is so crucial in today\u2019s digital world and why SEO is the talk of the town\",\"breadcrumb\":{\"@id\":\"https:\/\/www.lunaticdevs.com\/blog\/the-ultimate-guide-to-search-engine-optimization\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.lunaticdevs.com\/blog\/the-ultimate-guide-to-search-engine-optimization\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lunaticdevs.com\/blog\/the-ultimate-guide-to-search-engine-optimization\/#primaryimage\",\"url\":\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2019\/07\/Guide-to-Search-Engine-Optimization.jpg\",\"contentUrl\":\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2019\/07\/Guide-to-Search-Engine-Optimization.jpg\",\"width\":700,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.lunaticdevs.com\/blog\/the-ultimate-guide-to-search-engine-optimization\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.lunaticdevs.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Ultimate Guide to Search Engine Optimization\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.lunaticdevs.com\/blog\/#website\",\"url\":\"https:\/\/www.lunaticdevs.com\/blog\/\",\"name\":\"Lunatic Devs\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.lunaticdevs.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.lunaticdevs.com\/blog\/#\/schema\/person\/5c05661e5da38e81361a09e8b0b463ff\",\"name\":\"Abhishek\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lunaticdevs.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8da89b1398eda7dbe8789f91ea829176b8c749fdb4a836f3518d7bb7975b459d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8da89b1398eda7dbe8789f91ea829176b8c749fdb4a836f3518d7bb7975b459d?s=96&d=mm&r=g\",\"caption\":\"Abhishek\"},\"url\":\"https:\/\/www.lunaticdevs.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Ultimate Guide to Search Engine Optimization (SEO)","description":"Now we know what Search engine optimization is, let\u2019s ponder on why it is so crucial in today\u2019s digital world and why SEO is the talk of the town","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lunaticdevs.com\/blog\/the-ultimate-guide-to-search-engine-optimization\/","og_locale":"en_US","og_type":"article","og_title":"The Ultimate Guide to Search Engine Optimization (SEO)","og_description":"Now we know what Search engine optimization is, let\u2019s ponder on why it is so crucial in today\u2019s digital world and why SEO is the talk of the town","og_url":"https:\/\/www.lunaticdevs.com\/blog\/the-ultimate-guide-to-search-engine-optimization\/","og_site_name":"Lunatic Devs","article_published_time":"2019-07-17T16:51:28+00:00","article_modified_time":"2020-02-05T18:02:36+00:00","og_image":[{"width":700,"height":400,"url":"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2019\/07\/Guide-to-Search-Engine-Optimization.jpg","type":"image\/jpeg"}],"author":"Abhishek","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Abhishek","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.lunaticdevs.com\/blog\/the-ultimate-guide-to-search-engine-optimization\/","url":"https:\/\/www.lunaticdevs.com\/blog\/the-ultimate-guide-to-search-engine-optimization\/","name":"The Ultimate Guide to Search Engine Optimization (SEO)","isPartOf":{"@id":"https:\/\/www.lunaticdevs.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lunaticdevs.com\/blog\/the-ultimate-guide-to-search-engine-optimization\/#primaryimage"},"image":{"@id":"https:\/\/www.lunaticdevs.com\/blog\/the-ultimate-guide-to-search-engine-optimization\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2019\/07\/Guide-to-Search-Engine-Optimization.jpg","datePublished":"2019-07-17T16:51:28+00:00","dateModified":"2020-02-05T18:02:36+00:00","author":{"@id":"https:\/\/www.lunaticdevs.com\/blog\/#\/schema\/person\/5c05661e5da38e81361a09e8b0b463ff"},"description":"Now we know what Search engine optimization is, let\u2019s ponder on why it is so crucial in today\u2019s digital world and why SEO is the talk of the town","breadcrumb":{"@id":"https:\/\/www.lunaticdevs.com\/blog\/the-ultimate-guide-to-search-engine-optimization\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lunaticdevs.com\/blog\/the-ultimate-guide-to-search-engine-optimization\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lunaticdevs.com\/blog\/the-ultimate-guide-to-search-engine-optimization\/#primaryimage","url":"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2019\/07\/Guide-to-Search-Engine-Optimization.jpg","contentUrl":"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2019\/07\/Guide-to-Search-Engine-Optimization.jpg","width":700,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.lunaticdevs.com\/blog\/the-ultimate-guide-to-search-engine-optimization\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.lunaticdevs.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Ultimate Guide to Search Engine Optimization"}]},{"@type":"WebSite","@id":"https:\/\/www.lunaticdevs.com\/blog\/#website","url":"https:\/\/www.lunaticdevs.com\/blog\/","name":"Lunatic Devs","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lunaticdevs.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.lunaticdevs.com\/blog\/#\/schema\/person\/5c05661e5da38e81361a09e8b0b463ff","name":"Abhishek","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lunaticdevs.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8da89b1398eda7dbe8789f91ea829176b8c749fdb4a836f3518d7bb7975b459d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8da89b1398eda7dbe8789f91ea829176b8c749fdb4a836f3518d7bb7975b459d?s=96&d=mm&r=g","caption":"Abhishek"},"url":"https:\/\/www.lunaticdevs.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.lunaticdevs.com\/blog\/wp-json\/wp\/v2\/posts\/30","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lunaticdevs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lunaticdevs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lunaticdevs.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lunaticdevs.com\/blog\/wp-json\/wp\/v2\/comments?post=30"}],"version-history":[{"count":9,"href":"https:\/\/www.lunaticdevs.com\/blog\/wp-json\/wp\/v2\/posts\/30\/revisions"}],"predecessor-version":[{"id":180,"href":"https:\/\/www.lunaticdevs.com\/blog\/wp-json\/wp\/v2\/posts\/30\/revisions\/180"}],"wp:attachment":[{"href":"https:\/\/www.lunaticdevs.com\/blog\/wp-json\/wp\/v2\/media?parent=30"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lunaticdevs.com\/blog\/wp-json\/wp\/v2\/categories?post=30"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lunaticdevs.com\/blog\/wp-json\/wp\/v2\/tags?post=30"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}