{"id":301,"date":"2020-08-13T21:46:51","date_gmt":"2020-08-13T16:16:51","guid":{"rendered":"https:\/\/www.lunaticdevs.com\/blog\/?p=301"},"modified":"2020-08-13T21:51:15","modified_gmt":"2020-08-13T16:21:15","slug":"will-blog-affect-the-organic-seo-ranking","status":"publish","type":"post","link":"https:\/\/www.lunaticdevs.com\/blog\/will-blog-affect-the-organic-seo-ranking\/","title":{"rendered":"Will Blog Affect the Organic SEO Ranking?"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

<\/p>Blog can be a major invest of\nall your online marketing activities if optimized it precisely. Combined it\nwith SEO benefits worth your efforts. If you want to understand why SEO agency\nor SEO services India emphasize to make blog part of your SEO benefits. Let\u2019s\ndig the topic.<\/p>\n\n\n\n

Is blog necessary\nfor Online Marketing?<\/strong><\/h2>\n\n\n\n

Blog can be a necessary but\nnot compulsory part of your SEO plan. Many a time a client wants to develop a\ncontent strategy so they can rank for more keywords but isn\u2019t sure if they can\nmuster the resources to create a blog. <\/p>\n\n\n\n

Even business owners think when\nbudgets are tight, it\u2019s often tempting to put more money behind your paid\nmedia campaigns; after all, you can actually see which ads and optimizations\nare generating the most revenue each month. Creating and developing blog\ncontent should be regarded as a long-term investment. And as any good financial\nadvisor will tell you, it\u2019s best to start saving early. There is evidence\nto suggest that investing in a blog today will pay dividends for years to come.<\/p>\n\n\n\n

Why Your Company\nShould Have a Blog?<\/strong><\/p>\n\n\n\n

Ideally, at the most basic\nlevel, your website should provide an expert level of knowledge about your\nsubject matter \u2014 this will help ensure you meet Google\u2019s quality\nguidelines. However, if your goal is to truly dominate the SERPs and outrank\nthe competition, you need to start thinking outside the box to expand the\nbreadth and depth of your content.<\/p>\n\n\n\n

Simply put, a blog allows you\nto gain search engine results page (SERP) real estate, which can provide\nadditional touch points for users to discover your brand. In creating new\ncontent, you will inevitably be expanding your keyword set \u2014 though I\nhighly recommend performing keyword mapping (using Google\u2019s Keyword Planner\ntool) and pre-planning your strategy to avoid keyword overlap and URL\nconfusion.<\/p>\n\n\n\n

Role of SEO in\nConversation Funnel<\/strong><\/p>\n\n\n\n

It\u2019s no coincidence that\nappearing more times in the SERPs can lead to an increase in click-through\nrate; however, it\u2019s important to fully understand the role that SEO plays in\nthe conversion funnel. When a consumer enters the funnel, they might not even\nrealize they\u2019ve begun their buying journey. Some consumers will begin their\njourney by researching the product or service they want and comparing offerings\nacross brands. However, others might be looking to solve a problem \u2014 and\nwhile reading helpful answers, they discover the need to make a purchase. <\/p>\n\n\n\n

So your strategy should be to\nassist and educate consumers in their most vulnerable moments while they\u2019re\nstill brand-agnostic. Organic search campaigns will have a different impact on\nconsumers depending on when they interact with them.<\/p>\n\n\n\n

Awareness \u00e0 Interest \u00e0 Consideration \u00e0 Conversion [<\/a>VG1]<\/a>\u00a0<\/p>\n\n\n\n

Afterall to make the blog\nmore popular and highly engage we recommend to expand breadth and depth of\ncontent. <\/p>\n\n\n\n

<\/p>Creating a blog will increase\nthe chances of your content appearing for featured snippets and quick\nanswers. The benefits of featured snippets are that even if your page does not\nrank in position 1, it can still appear above all other search results. <\/p>\n\n\n\n

Conclusion<\/strong><\/p>\n\n\n\n

From all above points, it is\nclear that having a blog will positively affect your search engine ranking. Not\nonly will this help to increase your Domain Authority, it will increase\nexposure across the web and help drive traffic to your site. <\/p>\n\n\n\n

If you are looking a reliable\nSEO\nservices India<\/a><\/strong> company for Blog Marketing, please contact us at Lunatic\nDevs.<\/p>\n\n\n\n

\n","protected":false},"excerpt":{"rendered":"

Blog can be a major invest of all your online marketing activities if optimized it precisely. 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