{"id":339,"date":"2020-09-17T14:04:59","date_gmt":"2020-09-17T08:34:59","guid":{"rendered":"https:\/\/www.lunaticdevs.com\/blog\/?p=339"},"modified":"2020-09-17T14:05:07","modified_gmt":"2020-09-17T08:35:07","slug":"how-to-recover-the-seo-traffic-and-current-ranking-after-website-redesigning","status":"publish","type":"post","link":"https:\/\/www.lunaticdevs.com\/blog\/how-to-recover-the-seo-traffic-and-current-ranking-after-website-redesigning\/","title":{"rendered":"How to Recover The SEO Traffic and Current Ranking after Website Redesigning?"},"content":{"rendered":"\n<figure class=\"wp-block-gallery aligncenter columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/09\/How-to-Recover-The-SEO-Traffic-and-Current-Ranking-after-Website-Redesigning-scaled.jpg\" data-orig-src=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/09\/How-to-Recover-The-SEO-Traffic-and-Current-Ranking-after-Website-Redesigning-scaled.jpg\" alt=\"\" data-id=\"340\" data-full-url=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/09\/How-to-Recover-The-SEO-Traffic-and-Current-Ranking-after-Website-Redesigning-scaled.jpg\" data-link=\"https:\/\/www.lunaticdevs.com\/blog\/?attachment_id=340\" class=\"lazyload wp-image-340\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271707%27%20viewBox%3D%270%200%202560%201707%27%3E%3Crect%20width%3D%272560%27%20height%3D%271707%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/09\/How-to-Recover-The-SEO-Traffic-and-Current-Ranking-after-Website-Redesigning-300x200.jpg 300w, https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/09\/How-to-Recover-The-SEO-Traffic-and-Current-Ranking-after-Website-Redesigning-scaled.jpg 2560w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p align=\"justify\">Thinking about website redesigning? At\nthe time of redevelopment, all businesses think about to retain or recover\ntheir current SEO score along with maintaining their traffic. Don\u2019t you? Therefore,\nthey ignore or delayed to redesign most of the time. However, website design\nagency Delhi, India says it\u2019s possible to retain (and improve) rankings and\ntraffic.<\/p>\n\n\n\n<p align=\"justify\">It is important to realize that all is\nnot lost and in the majority of cases, there are a few usual suspects to blame\nfor the loss of traffic. In this article, we will know how to diagnose and\nrecover traffic and rankings when a website goes under reimplementation phase.<\/p>\n\n\n\n<h2><strong>Recovering The Traffic and Ranking\nBack:<\/strong><\/h2>\n\n\n\n<h3>Let\u2019s scroll the steps one by one. <\/h3>\n\n\n\n<p><strong>Step-1: Information gathering<\/strong><\/p>\n\n\n\n<p>We don\u2019t need a lot here but in an ideal\nworld we would want the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Google Analytics<\/li><li>Google Search Console<\/li><li>Date of launch<\/li><li>Website URL<\/li><li>Historic or alternative\nURLs<\/li><li>Historic keyword\nrankings (if available)<\/li><\/ul>\n\n\n\n<p><strong>Step-2: Confirmation<\/strong><\/p>\n\n\n\n<p align=\"justify\">Now it\u2019s time to dive into Google\nAnalytics and Search Console and review the traffic drop. Here you need to\nexamine that whether the drop has started from the day or week of redesigning.\nThis drop may be slow and steady or often a sudden, stark decrease.<\/p>\n\n\n\n<p align=\"justify\">To confirm a big drop in traffic, you\nneed to checkout all channels so that you have the idea from where the traffic\nhas gone. If you see an organic drop and other channels are relatively\nunaffected, then this further indicates that the redesign is the culprit here.<\/p>\n\n\n\n<p><strong>Step-3: Calculate the Loss<\/strong><\/p>\n\n\n\n<p align=\"justify\">Now before taking an action to improve\nyour site, its better to calculate the overall loss. To do this you need to get\na better understanding of keyword rankings and pages that were most affected.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Current Page Ranking<\/li><li>Current Keywords Ranking<\/li><li>Landing Page Traffic<\/li><\/ul>\n\n\n\n<p><strong>Step-4: Usual Suspects<\/strong><\/p>\n\n\n\n<p align=\"justify\">With an understanding of the losses you\ncan look at the common problems and what you can do to put things right in each\nscenario.<\/p>\n\n\n\n<p><strong>Redirects <\/strong><\/p>\n\n\n\n<p align=\"justify\">Redirects. Whether missing or\nmisconfigured is the most common issue everyone has to go through at the time\nof redesigning. When launching a new site, everyone want to do one of the\nfollowing for all important pages:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>keep the URLs the same\n(ideal)<\/li><li>301 redirect from the\nold page to the new page<\/li><\/ul>\n\n\n\n<p align=\"justify\">You really have to test this end-to-end.\nIn a browser. In a crawling tool. Test all old URLs. Test redirected pages.\nMake sure it works and verify all important redirects.<\/p>\n\n\n\n<p><strong>Missing Pages<\/strong><\/p>\n\n\n\n<p align=\"justify\">Another common issue is that content that\nperformed previously is no longer on the site. If the content does not exist,\nthen you can\u2019t rank. Ensure that all high traffic content is present and the\ncorrect redirects are in place.<\/p>\n\n\n\n<p><strong>Content Changes<\/strong><\/p>\n\n\n\n<p align=\"justify\">Changes to content can also have an\nimpact. If a page is present but the content has been changed then you will\nneed to perform a qualitative review. Is the new page as good as the old page?\nWhat has changed? You can use the feature of web archive.<\/p>\n\n\n\n<p align=\"justify\">The list is long. All you need to have\npatience and wait for sometime till we publish our next part for the complete\ninformation. Meanwhile if you are looking for a <strong><a href=\"https:\/\/www.lunaticdevs.com\/web-development\/\">website design\nagency Delhi<\/a><\/strong> India to redesign your website by keeping your traffic and\nranking (at max) please contact us at Lunatic Devs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thinking about website redesigning? At the time of redevelopment, all businesses think about to retain or recover their current SEO score  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[155],"tags":[47,24,147,158,156,157],"class_list":["post-339","post","type-post","status-publish","format-standard","hentry","category-website-design","tag-lunatic-devs","tag-seo","tag-seo-agency","tag-seo-traffic","tag-website-design-agency-delhi","tag-website-designing-agency-india"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Recover The SEO Traffic and Current Ranking after Website Redesigning?<\/title>\n<meta name=\"description\" content=\"Thinking about website redesigning? At the time of redevelopment, all businesses think about to retain or recover their current SEO score along with maintaining their traffic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lunaticdevs.com\/blog\/how-to-recover-the-seo-traffic-and-current-ranking-after-website-redesigning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Recover The SEO Traffic and Current Ranking after Website Redesigning?\" \/>\n<meta property=\"og:description\" content=\"Thinking about website redesigning? At the time of redevelopment, all businesses think about to retain or recover their current SEO score along with maintaining their traffic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lunaticdevs.com\/blog\/how-to-recover-the-seo-traffic-and-current-ranking-after-website-redesigning\/\" \/>\n<meta property=\"og:site_name\" content=\"Lunatic Devs\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-17T08:34:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-17T08:35:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/09\/How-to-Recover-The-SEO-Traffic-and-Current-Ranking-after-Website-Redesigning-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Abhishek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abhishek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lunaticdevs.com\/blog\/how-to-recover-the-seo-traffic-and-current-ranking-after-website-redesigning\/\",\"url\":\"https:\/\/www.lunaticdevs.com\/blog\/how-to-recover-the-seo-traffic-and-current-ranking-after-website-redesigning\/\",\"name\":\"How to Recover The SEO Traffic and Current Ranking after Website Redesigning?\",\"isPartOf\":{\"@id\":\"https:\/\/www.lunaticdevs.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.lunaticdevs.com\/blog\/how-to-recover-the-seo-traffic-and-current-ranking-after-website-redesigning\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.lunaticdevs.com\/blog\/how-to-recover-the-seo-traffic-and-current-ranking-after-website-redesigning\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/09\/How-to-Recover-The-SEO-Traffic-and-Current-Ranking-after-Website-Redesigning-scaled.jpg\",\"datePublished\":\"2020-09-17T08:34:59+00:00\",\"dateModified\":\"2020-09-17T08:35:07+00:00\",\"author\":{\"@id\":\"https:\/\/www.lunaticdevs.com\/blog\/#\/schema\/person\/5c05661e5da38e81361a09e8b0b463ff\"},\"description\":\"Thinking about website redesigning? 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