{"id":356,"date":"2020-10-20T16:15:01","date_gmt":"2020-10-20T10:45:01","guid":{"rendered":"https:\/\/www.lunaticdevs.com\/blog\/?p=356"},"modified":"2020-10-20T16:18:05","modified_gmt":"2020-10-20T10:48:05","slug":"how-to-make-your-old-content-fresh-again-for-seo","status":"publish","type":"post","link":"https:\/\/www.lunaticdevs.com\/blog\/how-to-make-your-old-content-fresh-again-for-seo\/","title":{"rendered":"How to Make Your Old Content Fresh Again for SEO?"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Content repurpose or content upgrading is\nstill considered one of the best ways to empower the company SEO. The best SEO\nCompany in Delhi use this tactic to gain visibility for certain pages as if you\u2019re\ncontent matches to more recent and relevant searches, the higher its chances to\nrank in SERPs.<\/p>\n\n\n\n

As per recent Google\u2019s Freshness Update greater\nemphasis will be provided to the recentness of content specifically tied to\nareas like latest news, events, politics, celebrities, trends and more,\nspecifically where the user is expected to want to know the most current\ninformation.<\/p>\n\n\n\n

Content\nFreshness and Its Importance<\/strong><\/h2>\n\n\n\n

Did you know what happens when a website\ntweaks old content a bit and changes the date on an article from 2014 to today?<\/p>\n\n\n\n

What are the SEO benefits \u2013 and the\nconsequences? <\/p>\n\n\n\n

Most importantly, how do you keep\n\u201cevergreen content\u201d \u2013 content that\u2019s meant to withstand the test of time \u2013\ncurrent and relevant year after year?<\/p>\n\n\n\n

Upgrade\nYour Old Article<\/strong><\/p>\n\n\n\n

Let\u2019s begin with a question:<\/p>\n\n\n\n

Why\nto change article dates?<\/strong><\/p>\n\n\n\n

First off, as explained by Google\u2019s\nMartin Split, it\u2019s preferable to update an old page, rather than create a\nnew one with very similar content.<\/p>\n\n\n\n

The more recent content it is, it\u2019ll grab\nthe eyeball.<\/p>\n\n\n\n

For example, a user is searching the\nlatest technique of SEO. One content is posted on few days ago will grab the\nattention immediately as compared to that posted on few years ago. Isn\u2019t it?<\/p>\n\n\n\n

This means that the benefit of updating\nyour content regularly is two-fold.<\/p>\n\n\n\n

First, it appeals to users, because we\nnaturally want to read the most current and up-to-date information.<\/p>\n\n\n\n

This means date updates increase\nCTR, one of the essential SEO metrics.<\/p>\n\n\n\n

Second, depending on the competitive\nvertical, the search engine itself might understand that being current is\nparamount.<\/p>\n\n\n\n

Is\nit Possible to Change SEO article Dates Impact Your SEO Negatively?<\/strong><\/p>\n\n\n\n

When we\u2019re talking about changing dates,\nwe need to be conscious of two specific types for date update:<\/p>\n\n\n\n