{"id":377,"date":"2020-12-09T16:37:17","date_gmt":"2020-12-09T11:07:17","guid":{"rendered":"https:\/\/www.lunaticdevs.com\/blog\/?p=377"},"modified":"2020-12-09T16:37:24","modified_gmt":"2020-12-09T11:07:24","slug":"how-to-integrate-seo-services-with-content-marketing-to-get-quality-leads-part-2","status":"publish","type":"post","link":"https:\/\/www.lunaticdevs.com\/blog\/how-to-integrate-seo-services-with-content-marketing-to-get-quality-leads-part-2\/","title":{"rendered":"How to Integrate SEO Services with Content Marketing to Get Quality Leads \u2013 Part 2"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/www.lunaticdevs.com\/blog\/wp-content\/uploads\/2020\/12\/How-to-Integrate-SEO-Services-with-Content-Marketing-to-Get-Quality-Leads-\u2013-Part-2-1.jpg\" alt=\"\" class=\"lazyload wp-image-379\"\/><\/figure>\n\n\n\n<p align=\"justify\">By now, you have already filled with a lot of information regarding SEO services and content marketing their effects on each other. As both the terms go hand in hand; you cannot overpass any of them if you really want to rank higher. In our previous part of article, you have read about SEO services and content marketing, their relation, SEO impact on content and more. The best SEO Company in Delhi always emphasize on the strong understanding of both the terms.<\/p>\n\n\n\n<p>We have brought a little more information\nto give you a better understanding. Let\u2019s expand the topic.<\/p>\n\n\n\n<p><strong>Start\nNew Topic Only When It is Actually Needed<\/strong><\/p>\n\n\n\n<p align=\"justify\">In our previous post you have read about\nKeyword Cannibalization; which is avoiding the keyword duplicity. At this\ncontext, we mean to say that if you want to write on certain topic and that is\nwritten previously, you should not make a fresh piece for it. Either upgrade\nthat piece only or if they are scattered in more than one, consider migrating\nthem all into one page and using that as the foundation for your new content\npiece.<\/p>\n\n\n\n<p>Only start creating a new content piece,\nif you have a true content gap and have not covered the post in the past.<\/p>\n\n\n\n<p><strong>Analyse\nor Research on Google First Page Results<\/strong><\/p>\n\n\n\n<p align=\"justify\">Before jumping into content writing,\nlet\u2019s have a look on Page 1 of Google to determine the right type of content to\nrank well. Generally, content creators guess the user\u2019s intent behind the\nquery. However, you need to understand how Google interprets your search query.<\/p>\n\n\n\n<p>You will find that there are at\nleast&nbsp;nine different types of search results&nbsp;that provide different\ntypes of content to the user.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Research:<\/strong>&nbsp;Definitions,\nlong guides, knowledge graphs or featured snippets<\/li><li><strong>Answer:<\/strong>&nbsp;Usual\nzero-click searches like weather, currency conversion, time zones<\/li><li><strong>Transactional:<\/strong>&nbsp;Product\nand category pages, ecommerce results<\/li><li><strong>Local:<\/strong>&nbsp;Maps,\nlocal results<\/li><li><strong>Visual:<\/strong>&nbsp;Images,\nthumbnails media elements<\/li><li><strong>Videos.<\/strong><\/li><li><strong>News:<\/strong>&nbsp;Newspapers,\ntweets, top stories<\/li><li><strong>Branded:<\/strong>&nbsp;Homepage\nwith sitelinks, social media channels of a brand<\/li><li><strong>Mixed:<\/strong>&nbsp;When\nGoogle is not clear on the search intent, they provide a bit of all. Google\n\u201cPanda\u201d or \u201cJaguar\u201d to check it out.<\/li><\/ul>\n\n\n\n<p>You can use&nbsp;tools&nbsp;to save time\nin your Page 1 review but ultimately, a good content creator will always leave\nthe tools and have a real look and factor the learnings into their content\nbriefing.<\/p>\n\n\n\n<p><strong>Make\nit a Fit for SEO<\/strong><\/p>\n\n\n\n<p align=\"justify\">Yes, KEYWORD plays an important role. Every\npiece of content will start ranking for many synonyms and variations because\nGoogle is getting better and better at understanding concepts and context.\nBut&nbsp;Google\u2019s algorithm is also still an algorithm. So make it easy for\nGoogle to understand what your piece is all about. Yes, you will still want to\nuse your main keyword in:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>URL<\/li><li>Headline H1<\/li><li>Meta Page Title<\/li><li>First Paragraph<\/li><\/ul>\n\n\n\n<p>Make sure, you have to optimize\nyour&nbsp;images as well, especially if you are trying to win a visual search\nresult page.<\/p>\n\n\n\n<p><strong>Technical\nLove:<\/strong><\/p>\n\n\n\n<p>To be truly fit for SEO, you will lastly\nwant to make sure to implement&nbsp;schema markup&nbsp;and structured data.<\/p>\n\n\n\n<p>Technical SEO helps to&nbsp;increase\nclarity for Google.<\/p>\n\n\n\n<p><strong>Conclusion:\n<\/strong><\/p>\n\n\n\n<p>So your content will rank higher or gain\npopularity if you are good at its SEO plan. Make sure:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Select specific, clearly\ndistinct, and unique topic ideas.<\/li><li>Use keyword research to\nprioritize content ideas.<\/li><li>Update existing pages if\nyou want to cover a topic again.<\/li><li>Review Page 1 to\nunderstand the content type to create.<\/li><li>Optimize your page with\nkeywords.<\/li><li>Implement schema markup<\/li><\/ul>\n\n\n\n<p>Hopefully, you will like this complete\npiece of information. Share us your view by visiting us on our website.<\/p>\n\n\n\n<p>If you are looking for a result-oriented\ndigital marketing plan by the <strong><a href=\"https:\/\/www.lunaticdevs.com\/\">best SEO Company in Delhi<\/a><\/strong>, please\ncontact us at Lunatic Devs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By now, you have already filled with a lot of information regarding SEO services and content marketing their effects on each  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[121,8,160,47,17,124],"class_list":["post-377","post","type-post","status-publish","format-standard","hentry","category-seo","tag-best-seo-company-in-delhi","tag-best-seo-company-in-india","tag-content-marketing","tag-lunatic-devs","tag-seo-services","tag-seo-services-india"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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