{"id":381,"date":"2020-12-14T17:49:20","date_gmt":"2020-12-14T12:19:20","guid":{"rendered":"https:\/\/www.lunaticdevs.com\/blog\/?p=381"},"modified":"2025-08-18T01:27:13","modified_gmt":"2025-08-17T19:57:13","slug":"how-to-recover-seo-traffic-and-rankings-after-a-website-redesign-part-2","status":"publish","type":"post","link":"https:\/\/www.lunaticdevs.com\/blog\/how-to-recover-seo-traffic-and-rankings-after-a-website-redesign-part-2\/","title":{"rendered":"How to Recover SEO Traffic and Rankings after a Website Redesign -Part 2?"},"content":{"rendered":"

Introduction: Why SEO Services Matter During a Website Redesign<\/h1>\n
\n
\n

A professional SEO services company doesn\u2019t just improve rankings\u2014it protects them. When businesses redesign their websites, they often face the challenge of lost traffic and dropped rankings. This happens because SEO was not integrated into the redesign process from the start.<\/p>\n

In this updated 2025 guide, we\u2019ll explore how SEO services can ensure your redesign doesn\u2019t erase years of search equity. Whether you\u2019re working with an SEO optimization company or handling things in-house, these strategies will help you recover traffic, restore visibility, and strengthen your online presence.<\/p>\n

\ud83d\udd0d Audit the Old vs New Website Structure<\/h2>\n

An experienced SEO services company will start by comparing your old website architecture with the new one:
\n– Identify URL changes
\n– Ensure key landing pages are preserved
\n– Maintain logical navigation flow<\/p>\n

Using tools like Screaming Frog, Sitebulb, or AI-powered crawlers, SEO experts can flag missing redirects, orphaned pages, and crawl anomalies.<\/p>\n

\u2705 Action Step: Rebuild the most valuable pages and ensure they\u2019re linked properly from your homepage and sitemap.<\/p>\n

\"\"<\/p>\n

\ud83d\udd04 Implement Proper 301 Redirects<\/h2>\n

The #1 cause of lost rankings after a redesign is missing or incorrect redirects.<\/p>\n

A professional SEO services provider will:
\n– Map old URLs to their closest new equivalents (1-to-1 redirects)
\n– Avoid redirect chains or generic redirects to the homepage
\n– Update all internal links to point directly to the new URLs<\/p>\n

This preserves SEO authority and ensures a smooth transition.<\/p>\n

\ud83e\udded Submit Updated XML Sitemap & Robots.txt<\/h2>\n

To help Google index your redesigned site quickly, an SEO optimization company will submit:
\n– An updated XML sitemap
\n– A clean robots.txt file<\/p>\n

In 2025, Google Search Console offers advanced indexing insights to pinpoint why certain pages aren\u2019t indexed.<\/p>\n

\ud83d\udca1 Pro Tip: Test your robots.txt to ensure you\u2019re not blocking important pages.<\/p>\n

\ud83d\udcc9 Monitor SEO Metrics Closely Post-Redesign<\/h2>\n

SEO services don\u2019t stop at launch\u2014they involve ongoing monitoring. After a redesign, track:
\n– Traffic trends in Google Analytics 4
\n– Keyword performance and coverage in Google Search Console
\n– Backlink health in Ahrefs or SEMrush
\n– Predictive analytics for ranking shifts<\/p>\n

\ud83d\udccc Monitoring at the page level helps identify and fix issues faster.<\/p>\n

\ud83e\uddf1 Restore On-Page SEO Elements<\/h2>\n

An SEO services company will ensure your redesign includes optimized:
\n– Title tags and meta descriptions with target keywords
\n– Proper heading structure (H1, H2)
\n– Image alt text for accessibility and SEO
\n– Schema markup for rich results<\/p>\n

\u26a0\ufe0f Don\u2019t sacrifice keyword-rich content for visuals alone.<\/p>\n

\ud83d\udee0\ufe0f Rebuild Broken Backlinks<\/h2>\n

During a redesign, backlinks to old URLs often break. SEO services will:
\n– Identify lost backlinks via Ahrefs or SEMrush
\n– Redirect old URLs to relevant new ones
\n– Reach out to referring sites to update their links<\/p>\n

Since backlinks remain a top ranking factor, protecting them is crucial.<\/p>\n

\ud83d\ude80 Speed Up Page Load & Mobile Experience<\/h2>\n

Website redesigns can slow load times due to large images, animations, and scripts. SEO services focus on optimizing Core Web Vitals, which in 2025 include:
\n– Largest Contentful Paint (LCP)
\n– Cumulative Layout Shift (CLS)
\n– Interaction to Next Paint (INP)<\/p>\n

\u2705 Steps include:
\n– Compressing images and minifying scripts
\n– Ensuring mobile-first responsive layouts
\n– Meeting Core Web Vitals benchmarks on all devices<\/p>\n

Conclusion: Work with the Right SEO Services Company<\/h1>\n

Recovering SEO traffic after a website redesign requires expertise, precision, and ongoing optimization. The right SEO services company will help you recover lost traffic, retain search visibility, and future-proof your rankings.<\/p>\n

Whether you need technical SEO fixes, on-page optimization, or backlink recovery, partnering with experts ensures your redesign is a growth opportunity\u2014not a setback.<\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Introduction: Why SEO Services Matter During a Website Redesign A professional SEO services company doesn\u2019t just improve rankings\u2014it protects them. When […]<\/p>\n","protected":false},"author":1,"featured_media":5295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,1,38],"tags":[47,4,147,22,17],"class_list":["post-381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","category-seo-company","category-seo-services","tag-lunatic-devs","tag-search-engine-optimization","tag-seo-agency","tag-seo-company","tag-seo-services"],"yoast_head":"\nHow to Recover SEO Traffic and Rankings after a Website Redesign -Part 2?<\/title>\n<meta name=\"description\" content=\"Discover how an expert SEO services company can help recover rankings and organic traffic after a website redesign. 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