PPC and SEO both are marketing terms and often handled separately. Although by combining these two tactics, you can obtain a far greater result. In fact, most of the best PPC company in India recommends both SEO and PPC to climb up on SERP ladder.
Let’s understand SEO and PPC in this context:
SEO is a method for increasing a site’s organic traffic through enhanced visibility and site authority. Alternatively, pay-per-click (PPC) advertising seeks to generate traffic through carefully created and targeted adverts in search engines, social and other popular online destinations. Where SEO provides long term stability, PPC gives you some quick results and immediate visibility.
Each works differently, however, work around a similar goal. The truth is that SEO and PPC strategies are often reliant on one another, feeding the other with vital information for helping to improve the performance of the other.
Difference: SEO vs PPC
SEO Search Engine Optimization aims to increase the quality and quantity of traffic from the major search engines like Google or Bing. Generally, a marketer follows the different tactics to rank on SERP Page like content creation, technical optimization, link building and other such activities.
On the other hand, PPC advertising is a model of digital marketing where advertisers pay an allotted amount each time an individual click one of their adverts.
Both comes under the umbrella of Search Engine Marketing (SEM), however, follows some key differences.
Usually paid results appear at the top of search engine listings–above the organic rankings–which are influenced by search engine optimization implementations. Also, advertisers who generate traffic from their ads must pay for those site visits. The same is not true of organic listings that obtain clicks as a result of earning visibility.
The greatest benefit of PPC is that the results generated from PPC campaigns–be it awareness, traffic, conversions or all of the above–is immediate, as already told.
Similarities: SEO & PPC
While PPC and SEO are different in many ways, they also share some obvious commonalities.
Both tactics share a common goal – to drive traffic to the website and generate conversion. Secondly, SEO and PPC are both keyword-driven strategies.
How PPC and SEO Help Each Other?
When a site runs PPC advertising, they appear at the top of the search results, thereby being the first thing, that searchers see. When coupled with SEO efforts, a brand can potentially consume a large portion of the SERPs, showcasing adverts at the top and organic listings below. Therefore, if a searcher skips over the ad section and goes directly to the organic rankings, they will find the business there as well.
Hence, both can altogether give you Maximum SERP Coverage.
So if you really want to outgrow your business and bring it ahead of your competitors, invest in SEO and PPC.
If you are looking for a best PPC Company in India, please contact us at Lunatic Devs.