Pay Per Click is just like a blessing for start-ups or new business that are looking some instant result to reach their target audience and gain visibility. That’s why it is the most popular choice of every Best Digital Marketing Company.
Let’s understand What PPC is Exactly
PPC is a platform for
online marketing where the advertiser is entitled to pay the search engine a
sum of the fee each time the ad gets a clicked. It is basically a method of
buying visits to your websites rather than earning the visits organically. Also
with the increase in digital devices, more businesses have become digital.
Therefore, it has become the most crucial demand of time to incorporate PPC in
the digital marketing strategies.
PPC and SEO both are marketing terms and often handled separately. Although by combining these two tactics, you can obtain a far greater result. In fact, most of the best PPC company in India recommends both SEO and PPC to climb up on SERP ladder.
Let’s understand SEO and PPC in this
SEO is a method for increasing a site’s
organic traffic through enhanced visibility and site authority. Alternatively,
pay-per-click (PPC) advertising seeks to generate traffic through carefully
created and targeted adverts in search engines, social and other popular online
destinations. Where SEO provides long term stability, PPC gives you some quick
results and immediate visibility.
Each works differently, however, work
around a similar goal. The truth is that SEO and PPC strategies are often
reliant on one another, feeding the other with vital information for helping to
improve the performance of the other.
In previous part of this article, you
have read some initial steps regarding recovering of SEO traffic and current
ranking followed by the web development company in India. Here is the list of
some other points you need to take care when you find the Usual suspects and
follow the further steps:
Protocol and Domain Issue:
Let’s understand this point by
considering a situation. If your site was previously on http://example.com and
with the new site you also make changes to the protocol, let’s say (https),
subdomain (www), or domain then your redirects need to take this into
consideration. https://www.example-2.com is not the same as http://example.com.
For this, you need to be careful or specific with all the details you put
together along with an extra attention regarding domain, subdomain, and
In 2018, many sites have several previous
iterations, often with many changes to the protocol, domain name, and
subdomains. However, the migration was performed very carefully, still the
traffic was failing.
It may be because of web developers have
no knowledge of previous domain and that historic redirect was never put in
place. Unfortunately, in one key example the original domain that had over 10 years’
history been lost. So as a conclusion, it’s better to understand any historic
domain changes and redirects prior to this initial design.
Sometimes it may happen that the new site
is not kept together in prescribed manner and the problems arises related to
the technical optimization of the new site. Crawl issues, canonical URLs,
indexation – there is a lot that can go wrong. So your developers need to
actively look into the entire audit process.
Sometimes the optimization does not make
it from the old to the new site. Sadly, we still see sites with the same page
title on all pages and other real basics just not done properly. Crawl your
site and make sure the basics are done correctly.
Step 5 – If Everything Looks Good
You are ready with your new site and had
a solid migration plan in hand. You have checked everything over and there are
no issues. But, you are still losing traffic. What could be the reason? Its
time to dig the following points:
your analytics set up working correctly? Make sure all pages are correctly
tagged and are reporting page views. Consider recent changes like AMP pages.
Did your website launch in the timeframe of a Google Algorithm change?
Review analytics for previous years and Google Trends to ensure this is not
just a natural downturn.
Changes to search engine page layouts can impact organic traffic.
These might be the issue and points you
need to consider for recovering your traffic. We recommend you to connect with
any web development company in
India that can help you in successful migration process.
If you want to redevelop or redesign your
website, please contact us at Lunatic Devs.
By now, you have already filled with a lot of information regarding SEO services and content marketing their effects on each other. As both the terms go hand in hand; you cannot overpass any of them if you really want to rank higher. In our previous part of article, you have read about SEO services and content marketing, their relation, SEO impact on content and more. The best SEO Company in Delhi always emphasize on the strong understanding of both the terms.
We have brought a little more information
to give you a better understanding. Let’s expand the topic.
New Topic Only When It is Actually Needed
In our previous post you have read about
Keyword Cannibalization; which is avoiding the keyword duplicity. At this
context, we mean to say that if you want to write on certain topic and that is
written previously, you should not make a fresh piece for it. Either upgrade
that piece only or if they are scattered in more than one, consider migrating
them all into one page and using that as the foundation for your new content
Only start creating a new content piece,
if you have a true content gap and have not covered the post in the past.
or Research on Google First Page Results
Before jumping into content writing,
let’s have a look on Page 1 of Google to determine the right type of content to
rank well. Generally, content creators guess the user’s intent behind the
query. However, you need to understand how Google interprets your search query.
You will find that there are at
least nine different types of search results that provide different
types of content to the user.
long guides, knowledge graphs or featured snippets
zero-click searches like weather, currency conversion, time zones
and category pages, ecommerce results
thumbnails media elements
tweets, top stories
with sitelinks, social media channels of a brand
Google is not clear on the search intent, they provide a bit of all. Google
“Panda” or “Jaguar” to check it out.
You can use tools to save time
in your Page 1 review but ultimately, a good content creator will always leave
the tools and have a real look and factor the learnings into their content
it a Fit for SEO
Yes, KEYWORD plays an important role. Every
piece of content will start ranking for many synonyms and variations because
Google is getting better and better at understanding concepts and context.
But Google’s algorithm is also still an algorithm. So make it easy for
Google to understand what your piece is all about. Yes, you will still want to
use your main keyword in:
Meta Page Title
Make sure, you have to optimize
your images as well, especially if you are trying to win a visual search
To be truly fit for SEO, you will lastly
want to make sure to implement schema markup and structured data.
Technical SEO helps to increase
clarity for Google.
So your content will rank higher or gain
popularity if you are good at its SEO plan. Make sure:
Select specific, clearly
distinct, and unique topic ideas.
Use keyword research to
prioritize content ideas.
Update existing pages if
you want to cover a topic again.
Review Page 1 to
understand the content type to create.
Optimize your page with
Implement schema markup
Hopefully, you will like this complete
piece of information. Share us your view by visiting us on our website.
If you are looking for a result-oriented
digital marketing plan by the best SEO Company in Delhi, please
contact us at Lunatic Devs.
Sometimes we find a bare link that is not
hidden under Anchor Text in our piece of content. Did you know how Google react
on it? SEO India Companies do consider every piece of information sitting on
your web page so that better results can be obtained. In a Google Office Hours
SEO hangout Google Webmaster Trends Analyst John Mueller answered how Google
handles links that don’t have anchor text.
of all, let’s understand what is Naked Links?
There are many kinds of links,
including branded links, keyword optimized links, no followed links, etc. This
question was about a type of link that is referred to as a naked link.
A naked link is a link that is in the
form of the URL.
Here’s an example of how a “naked”
link would look on a web page:
Here’s how the HTML would look for
the above link: