5 Benefits of PPC Advertising For Your Businesses

Pay Per Click is just like a blessing for start-ups or new business that are looking some instant result to reach their target audience and gain visibility. That’s why it is the most popular choice of every Best Digital Marketing Company.

Let’s understand What PPC is Exactly

PPC is a platform for online marketing where the advertiser is entitled to pay the search engine a sum of the fee each time the ad gets a clicked. It is basically a method of buying visits to your websites rather than earning the visits organically. Also with the increase in digital devices, more businesses have become digital. Therefore, it has become the most crucial demand of time to incorporate PPC in the digital marketing strategies.

What Stats Say?

Let’s take a quick look to these PPC statistics to make you clear why you should incorporate PPC by the Best Digital Marketing Company:

  • Three-fourths of people (75%) say paid search ads make it easier to find the information they are searching for on a website or search engine (Search Engine Land, 2019)
  • 63% of people said they’d click on a Google ad. (Search Engine Land, 2019)
  • PPC visitors are 50% more likely to purchase something than organic visitors (Unbounce).
  • On average, 41% of clicks go to the top 3 paid ads on the search results page (Wordstream).

These stats clearly represent that a business gain many benefits while incorporating it in their digital marketing strategy. Believe it or not a PPC campaign can bring you more profit and higher ROI even faster than any other online marketing method if done correctly by an experience marketer.

Why You Should Incorporate PPC in Digital Marketing Plan?

As discussed, PPC ca offer you numerous benefits if done with the right partner or the best digital marketing company, some of them we will discuss in this piece of content.

  1. Quick Measurable Results: If your website has gone LIVE, or has come out from the development phase, you can quickly set up a Google AdWords account in just few steps. In few click, you can setup your ads and start getting traffic.
  2. Result Analysis: You can deeply analyse the results of your PPC campaigns with respect to all important factors like cost, profit, views, clicks, and visits. This will give you a clear idea how much you have spent on your ads and what are the results. Also you should invest it in future or not.
  3. No Dependency on Google Algorithm Change: Once you set your Ad campaign, you don’t need to worry for any google algorithm change as it won’t affect your ranking like organic SEO process.
  4. Filtered Results: Google AD campaign gives you the facility of selecting a numerous factors to whom your ads should be shown. These are selected based on keywords, location, website, device, time and date. Thus, it helps you get filtered results and future plan based on its analysis.
  5. Business Opportunities: If your business competitors are offline because of any issues, you can take it as a great opportunity. Run your PPC campaign and give those angry customers another option and ultimately generate instant results.

Few other benefits of hiring PPC advertising company are:

  • Brand Visibility
  • Reach to Local Customers
  • Budget Friendly
  • High Chances of ROI

Hopefully, these points have cleared the need of having a PPC campaign for your digital marketing plan. If you are a looking for some instant result-driven campaigns, contact us at Lunatic Devs, one of the best digital marketing companies in the town. We have an experienced of 20+ successful marketing projects.

For details, please write us at https://www.lunaticdevs.com/.

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How SEO and PPC Altogether Help You Outgrow Your Business?

PPC and SEO both are marketing terms and often handled separately. Although by combining these two tactics, you can obtain a far greater result. In fact, most of the best PPC company in India recommends both SEO and PPC to climb up on SERP ladder.

Let’s understand SEO and PPC in this context:

SEO is a method for increasing a site’s organic traffic through enhanced visibility and site authority. Alternatively, pay-per-click (PPC) advertising seeks to generate traffic through carefully created and targeted adverts in search engines, social and other popular online destinations. Where SEO provides long term stability, PPC gives you some quick results and immediate visibility.

Each works differently, however, work around a similar goal. The truth is that SEO and PPC strategies are often reliant on one another, feeding the other with vital information for helping to improve the performance of the other.

Difference: SEO vs PPC

SEO Search Engine Optimization aims to increase the quality and quantity of traffic from the major search engines like Google or Bing. Generally, a marketer follows the different tactics to rank on SERP Page like content creation, technical optimization, link building and other such activities.

On the other hand, PPC advertising is a model of digital marketing where advertisers pay an allotted amount each time an individual click one of their adverts.

Both comes under the umbrella of Search Engine Marketing (SEM), however, follows some key differences.

Usually paid results appear at the top of search engine listings–above the organic rankings–which are influenced by search engine optimization implementations. Also, advertisers who generate traffic from their ads must pay for those site visits. The same is not true of organic listings that obtain clicks as a result of earning visibility.

The greatest benefit of PPC is that the results generated from PPC campaigns–be it awareness, traffic, conversions or all of the above–is immediate, as already told.

Similarities: SEO & PPC

While PPC and SEO are different in many ways, they also share some obvious commonalities.

Both tactics share a common goal – to drive traffic to the website and generate conversion. Secondly, SEO and PPC are both keyword-driven strategies.

How PPC and SEO Help Each Other?

When a site runs PPC advertising, they appear at the top of the search results, thereby being the first thing, that searchers see. When coupled with SEO efforts, a brand can potentially consume a large portion of the SERPs, showcasing adverts at the top and organic listings below. Therefore, if a searcher skips over the ad section and goes directly to the organic rankings, they will find the business there as well.

Hence, both can altogether give you Maximum SERP Coverage.

So if you really want to outgrow your business and bring it ahead of your competitors, invest in SEO and PPC.

If you are looking for a best PPC Company in India, please contact us at Lunatic Devs. 

How to Recover The SEO Traffic and Current Ranking after Website Redesigning -Part 2?

In previous part of this article, you have read some initial steps regarding recovering of SEO traffic and current ranking followed by the web development company in India. Here is the list of some other points you need to take care when you find the Usual suspects and follow the further steps:

Protocol and Domain Issue:

Let’s understand this point by considering a situation. If your site was previously on http://example.com and with the new site you also make changes to the protocol, let’s say (https), subdomain (www), or domain then your redirects need to take this into consideration. https://www.example-2.com is not the same as http://example.com. For this, you need to be careful or specific with all the details you put together along with an extra attention regarding domain, subdomain, and protocol.

Historic Changes:

In 2018, many sites have several previous iterations, often with many changes to the protocol, domain name, and subdomains. However, the migration was performed very carefully, still the traffic was failing.

It may be because of web developers have no knowledge of previous domain and that historic redirect was never put in place. Unfortunately, in one key example the original domain that had over 10 years’ history been lost. So as a conclusion, it’s better to understand any historic domain changes and redirects prior to this initial design.

Technical Issues:

Sometimes it may happen that the new site is not kept together in prescribed manner and the problems arises related to the technical optimization of the new site. Crawl issues, canonical URLs, indexation – there is a lot that can go wrong. So your developers need to actively look into the entire audit process.

Optimization Issue:

Sometimes the optimization does not make it from the old to the new site. Sadly, we still see sites with the same page title on all pages and other real basics just not done properly. Crawl your site and make sure the basics are done correctly.

Step 5 – If Everything Looks Good

You are ready with your new site and had a solid migration plan in hand. You have checked everything over and there are no issues. But, you are still losing traffic. What could be the reason? Its time to dig the following points:

  • Analytics: Is your analytics set up working correctly? Make sure all pages are correctly tagged and are reporting page views. Consider recent changes like AMP pages.
  • Algorithm Change: Did your website launch in the timeframe of a Google Algorithm change?
  • Seasonal: Review analytics for previous years and Google Trends to ensure this is not just a natural downturn.
  • SERP Changes: Changes to search engine page layouts can impact organic traffic.
  • Manual Penalty
  • Security Issues

These might be the issue and points you need to consider for recovering your traffic. We recommend you to connect with any web development company in India that can help you in successful migration process.

If you want to redevelop or redesign your website, please contact us at Lunatic Devs.

How to Integrate SEO Services with Content Marketing to Get Quality Leads – Part 2

By now, you have already filled with a lot of information regarding SEO services and content marketing their effects on each other. As both the terms go hand in hand; you cannot overpass any of them if you really want to rank higher. In our previous part of article, you have read about SEO services and content marketing, their relation, SEO impact on content and more. The best SEO Company in Delhi always emphasize on the strong understanding of both the terms.

We have brought a little more information to give you a better understanding. Let’s expand the topic.

Start New Topic Only When It is Actually Needed

In our previous post you have read about Keyword Cannibalization; which is avoiding the keyword duplicity. At this context, we mean to say that if you want to write on certain topic and that is written previously, you should not make a fresh piece for it. Either upgrade that piece only or if they are scattered in more than one, consider migrating them all into one page and using that as the foundation for your new content piece.

Only start creating a new content piece, if you have a true content gap and have not covered the post in the past.

Analyse or Research on Google First Page Results

Before jumping into content writing, let’s have a look on Page 1 of Google to determine the right type of content to rank well. Generally, content creators guess the user’s intent behind the query. However, you need to understand how Google interprets your search query.

You will find that there are at least nine different types of search results that provide different types of content to the user.

  • Research: Definitions, long guides, knowledge graphs or featured snippets
  • Answer: Usual zero-click searches like weather, currency conversion, time zones
  • Transactional: Product and category pages, ecommerce results
  • Local: Maps, local results
  • Visual: Images, thumbnails media elements
  • Videos.
  • News: Newspapers, tweets, top stories
  • Branded: Homepage with sitelinks, social media channels of a brand
  • Mixed: When Google is not clear on the search intent, they provide a bit of all. Google “Panda” or “Jaguar” to check it out.

You can use tools to save time in your Page 1 review but ultimately, a good content creator will always leave the tools and have a real look and factor the learnings into their content briefing.

Make it a Fit for SEO

Yes, KEYWORD plays an important role. Every piece of content will start ranking for many synonyms and variations because Google is getting better and better at understanding concepts and context. But Google’s algorithm is also still an algorithm. So make it easy for Google to understand what your piece is all about. Yes, you will still want to use your main keyword in:

  • URL
  • Headline H1
  • Meta Page Title
  • First Paragraph

Make sure, you have to optimize your images as well, especially if you are trying to win a visual search result page.

Technical Love:

To be truly fit for SEO, you will lastly want to make sure to implement schema markup and structured data.

Technical SEO helps to increase clarity for Google.

Conclusion:

So your content will rank higher or gain popularity if you are good at its SEO plan. Make sure:

  • Select specific, clearly distinct, and unique topic ideas.
  • Use keyword research to prioritize content ideas.
  • Update existing pages if you want to cover a topic again.
  • Review Page 1 to understand the content type to create.
  • Optimize your page with keywords.
  • Implement schema markup

Hopefully, you will like this complete piece of information. Share us your view by visiting us on our website.

If you are looking for a result-oriented digital marketing plan by the best SEO Company in Delhi, please contact us at Lunatic Devs.

Is Your Content Have Naked Link? Here’s how Google Will Handle it?

Sometimes we find a bare link that is not hidden under Anchor Text in our piece of content. Did you know how Google react on it? SEO India Companies do consider every piece of information sitting on your web page so that better results can be obtained. In a Google Office Hours SEO hangout Google Webmaster Trends Analyst John Mueller answered how Google handles links that don’t have anchor text. 

First of all, let’s understand what is Naked Links?

There are many kinds of links, including branded links, keyword optimized links, no followed links, etc. This question was about a type of link that is referred to as a naked link.

A naked link is a link that is in the form of the URL.

Here’s an example of how a “naked” link would look on a web page:

https://www.example.com

Here’s how the HTML would look for the above link:

<a href=”https://www.example.com”>https://www.example.com</a>

So let’s know how Google reacts on it or Handle it.

Generally, SEO India companies follows Google latest announcements to keep updated how Google react on particular thing and naked linked announcements is one of the latest.

So the answer given by John Muller on this:

“I think by naked URL it’s basically just someone is linking with the URL as the anchor text.”

“….in that situation we treat that URL as the anchor text.

From what I understand, our systems do try to recognize this and say well, this is just a URL that is linked, it’s not that there’s a valuable anchor here.

So we can take this into account as a link but we can’t really use that anchor text for anything in particular.

So from that point of view it’s a normal link but we don’t have any context there.”

URL having Keywords:

In the absence of an anchor text (containing keywords), f your URL have some keywords or set of keywords might be able to provide some information or function to the Google.

Can Surrounding Text or Topic Influence Link:

John Mueller nodded his head in affirmation and said,

“Sure. But that’s more kind of secondary. Like that really strong piece of context from the anchor text that’s missing in that case.

And then like small things around the side, that does help us a little bit… but really the kind of the primary aspect of that link is kind of gone.

And I mean usually that doesn’t matter. It’s not that it counts against your website in any way.

It’s just… well for this particular link we don’t really know what the context is.”

So you know how Google react on it and having a keyword in the URL or in surrounding text is important. Make sure your writing is full of keyword density.

If you are unsure your content marketing efforts are not giving enough results, please contact us at Lunatic Devs.

How Animator Explainer Video Can Help You Enhance Your Business Reach?

Do you ever think why you need the best animation explainer video to promote your business? More than just boosting your sales and conversion, it can inspire your prospect audience along targeting multiple goals altogether. Moreover, it simplifies your complex business plan, product, idea into a short highly engaging explanation that everyone can understand. Even if they have no prior idea or experience with the product or service you are offering to them. 

Let’s understand some reasons why your business needs the best explainer video to enhance your reach.

  1. It is More Focussed and Efficient:

Generally, you have a lot to share with your customers but its not easy to bind them. A monotonous text without image or graphics can’t do anything if you are targeting a large group. Because how much useful information you provide, it will be waste if it cannot create interest or stop your customers to invest their time to read. On the other hand, videos can be attractive and they are able to explain more things in short span of time.

  • Engage With Your Customers:

Online video content is the new trend of the digital world. Thanks to the TikTok, YouTube, SnackVideo and several other apps. People feel connected. In a recent research, it was found out that one third of all online activity time is spent watching videos. Engaging your customers is, therefore, ever-important in the competitive world of digital marketing and can be regarded as the first step towards making a sale.

So, you need to use content that gives you the best possible chance of effectively engaging with your customer. And the best animation explainer videos are the perfect thing to engage your customers.

  • Improve Your SEO Profile:

Just like people, Google also love to see animated content.  Including animated videos on your website is an excellent way to improve your SEO and can help your business to rank higher on Google searches. This makes you more visible and accessible to potential clients.

  • Enhance Your Brand Value During Sales Meeting:

What would you prefer to see in a sales meeting? A boring PowerPoint presentation or an interesting animated video? Showing an eye-catching animation on your stand at an exhibition is an ideal way to draw people in and start conversations with them.

  • Saves Your Time and Money:

Unlike live-action videos, animations don’t age very quickly. Choosing an animation instead will save you money as it will remain fresher-looking for longer and will need to be updated less frequently.

Also, an animated video has the ability to express in a matter of minutes what could take hours to read or simply listen to. Thus, by commissioning an animated video you will save yourself precious time.

being a business owner, everyone wants to reach out to as many consumers as possible. In the age of digitalization where social media Facebook, Twitter and Instagram are so popular, you can’t deny the role of video. It can help you reach out to millions of people from all over the world.

With the help of an animated video, you can easily spread the word about your product or services, that too in a fun and interesting way.

If you are looking the best animation explainer videos or other videos for your business, product or services, contact our expert designer team at Lunatic Devs now.

Its Time to Update Your Website. Have You Checked These Signs?

You have an attractive web design, flashy features, upgraded plugins or functionality, even than you are feeling a pain to get your results. It’s time to take a step back and re-examine your current website. The best website development agency Delhi says that you need to update or upgrade your site at regular interval or when something a big change has just happened in the industry.

But if you are not sure when the time to update your site is, here are some signs that instinct you to examine your current website.

  1. Keyword Trends:

As per the best SEO practice, you should always keep your targeting keywords updated. If you notice a big change in your targeting set of trending keywords, it’s time to change your web copy. Just find out what is trending and what has become obsolete and then update it with the help of website deployment agency Delhi or India.

  • Customer Pain Points Have Changed:

Remember that – “You’re not selling products and services, you’re selling solutions to problems” if you want to win the game of marketing and stay ahead of your competitors.

When writing website copy, selling solutions is not the primary goal.

Instead, you need to sell your understanding of the problem.

The better you are at demonstrating empathy with your clients’ pain points, the easier it will be to sell the solution. To properly address relevant pain points, you need to get down and dirty in understanding what’s going on right here and now.

For example, COVID-19 and the rapid transition to remote work setups opened the door for a number of new cybercrimes.

Almost overnight, the pain point for many businesses shifted from protecting on-site servers to protecting employees’ home setups from data breaches.

  • Solution has been Obsolete:

Do check what is expected by your customers. Are they happy with your current solution or they expect something extra or something new? Check what is in the pocket of your competitors. And made changes accordingly. Bring something new or innovative with the help of website development agency Delhi in your Home page itself.

  • Your Competitors are Outshining You:

Again, you need to through check your competitor’s profile what they are offering to impress your customers. How they represent themselves. There are very much chances that have strong representation skill even if they are lacking in service or offered solution. So checkout what is making them grow?

  • Your Brand Voice Has Changed:

You have implement or upgraded certain things internally. So you also need to showcase it your customers and that you can do through your website as well.

Remember you website should show an exact copy of what you are doing and offering. In case of any assistance, please contact us at Lunatic Devs, one of the best website development agency Delhi for all your design, development and marketing requirements.

How to Make Your Old Content Fresh Again for SEO?

Content repurpose or content upgrading is still considered one of the best ways to empower the company SEO. The best SEO Company in Delhi use this tactic to gain visibility for certain pages as if you’re content matches to more recent and relevant searches, the higher its chances to rank in SERPs.

As per recent Google’s Freshness Update greater emphasis will be provided to the recentness of content specifically tied to areas like latest news, events, politics, celebrities, trends and more, specifically where the user is expected to want to know the most current information.

Content Freshness and Its Importance

Did you know what happens when a website tweaks old content a bit and changes the date on an article from 2014 to today?

What are the SEO benefits – and the consequences?

Most importantly, how do you keep “evergreen content” – content that’s meant to withstand the test of time – current and relevant year after year?

Upgrade Your Old Article

Let’s begin with a question:

Why to change article dates?

First off, as explained by Google’s Martin Split, it’s preferable to update an old page, rather than create a new one with very similar content.

The more recent content it is, it’ll grab the eyeball.

For example, a user is searching the latest technique of SEO. One content is posted on few days ago will grab the attention immediately as compared to that posted on few years ago. Isn’t it?

This means that the benefit of updating your content regularly is two-fold.

First, it appeals to users, because we naturally want to read the most current and up-to-date information.

This means date updates increase CTR, one of the essential SEO metrics.

Second, depending on the competitive vertical, the search engine itself might understand that being current is paramount.

Is it Possible to Change SEO article Dates Impact Your SEO Negatively?

When we’re talking about changing dates, we need to be conscious of two specific types for date update:

  • Changing the dates on the page itself.
  • Changing the date in the sitemap.

A recent comment from John Mueller seems to indicate that even a massive date update for individual pages won’t negatively affect SEO efforts.

How to Keep the Content Fresh Safely?

There are many factors that affect freshness, including the:

  • Frequency of your updates.
  • The amount of content changed.
  • Rate of new link growth.

Remember, the date an article is published is only one of these factors. Your content needs to be timeless, relevant, and valuable. So what the best SEO Company in Delhi do to repurpose your content for SEO

  1. Use the Same URL but Refresh the Date
  2. Add Live Updates to a Single Page
  3. Create New Pages from scratch with a new topic and then redirect it wherever needed.

No matter which strategy you choose, you need to remember that not every article is worth updating. Just focus on which is trending and repurpose that either by updating or redirecting.

To know how to gain ranking in just few months or to rank your business on Google SERP, contact us at Lunatic Devs.

Top Ways To Make Your Website More Accessible

 We are living in the world where you can find people with different caste, colour and creed. Also we cannot deny the fact that a big population of the world comes under disability. Some are by birth and some because of their own stories. Well when God doesn’t differentiate then why us? Make your website accessible to this specific group as well. Nowadays web Development Company in India is following each and everything that makes it more accessible to each kind of users.

Optimize your website for visually impaired users with these tips. But before that let’s understand what web accessibility is?

What is Web Accessibility?

Web accessibility is about designing and developing websites, tools, and technologies that people with disabilities can use, according to the World Wide Web Consortium (W3C).

People with disabilities should be able to perceive, understand, navigate, and interact with, and contribute to the web.

How to Optimize the Site or Tip to Enhance Web Accessibility:

Optimizing a website for disabled users makes perfect business sense.

You can cater to a broader market segment while building a positive brand image.

  1. Add Alt Text for All Your Image:

A picture may be worth a thousand words, but visual elements like images are an accessibility barrier to blind users and those with low vision. They often have to rely on assistive technologies such as Screen Readers.

None of the technologies can read images or the text in the images.

So, you need to add Alt Text to describe your images to disabled users.

Make sure to describe the image as clearly as possible.

2. Allow to Enlarge Font Size:

People with low vision often can’t read small text sizes.

So, they have to use specific font settings when browsing your website.

Offering an alternate style sheet with the ability to enlarge the font size without breaking your page layout should make it easier for them to read your content.

3. Make Your Web Page Contrast Sensitive:

Along with text size, think about colour and contrast. When designing your webpages, make sure to have a high contrast between the foreground and background.

While black text on a white background has the highest readability, you can also use a combination of black text on a yellow background and yellow text on a blue background.

Avoid using combinations like green text on red background and vice versa as they are hard to read.

4. Add Keyboard Navigations:

For blind and visually impaired users, navigation is a challenge.

As they can’t use a mouse to browse the site, you have to incorporate keyboard navigation into your website.

5. Make Video and Multimedia Accessible:

6. Use Descriptive URLs

7. Minimize the Use of Tables

Hence you see creating a web accessible site is not just make your business good but also improves your search and make it accessible to every kind of people. So are you ready?

If you have not optimized your website according to these points, do it now. For your search of web Development Company in India, please contact us at Lunatic Devs.

How A Great Graphics Design Can Help Your Business?

Being an entrepreneur, you want to do everything for your business that can establish it and stand it different from your competitors. Right? Do you know what the Key is? How you can do it? Probably first thing you need to consider is how you showcase or represent your brand to others? Because people can impress first by how it looks. What elegance and grace you used to showcase it. That best graphics designing company in India emphasizes that your brand should be elegant as well as professional if you really want be in front line among the crowd.

Have a deep and long-lasting impact, the role of graphics design can’t be ignored. Let’s take a deep dive into way graphic design can help you stand out, establish your brand, and elevate your business to new levels of success.

Why Graphics Designing is Important for Your Business?

Here is how graphics designing can help you grow your business in more than one way:

a. To Make Your Social Media More Impactful:  we all know that social media is the most trusted and recommended way to connect with the target audience along with prospect buyers. But its possible only when you are able to break through the clutter of noise and competition and grab their attention. And the best way to do so is – GRAPHICS DESIGNING.

Images are key to connecting with your audience. 90% of the information transmitted to the brain is visual—and 40% of people respond better to visual information that plain text. Including well-designed graphics in your social media posts will help them jump off your audience’s screen, grab their attention, and start a conversation.

Even the stat has proved it:

  • Facebook posts with images get 2.3x more engagement than Facebook posts without
  • Twitter updates with images can generate 150% more retweets than text-only tweets
  • Adding relevant images to blog content can increase Pinterest traffic by 62.5%

b) To Make Your Data or Research Interesting As Well As Impactful: When you have something excited or meaningful to share, sharing it in graphical from that is caught up by your audience more quicker is the need of hour. Experts says that presenting the most desirable information in a visual way packs an extra punch.
c) Makes Your Pitch Desk Perfect: When you pitch to investors, you need to frame your brand in a way that builds value, and clearly communicates why they should funnel resources into your company. Well-designed presentations and pitch decks are key for driving funding.
d) Helps You Win Your Potential Customers: Well-designed marketing materials are key to staying top of mind with potential clients and customers. When you connect with a new business contact, you want to stay top of mind long after the conversation is over. And the best way to do that? Graphic design, of course.

There are many more thing graphics design help you in many ways to grow your brand. If you want to grow your brand, find an expert graphics designing company in India that can help you build your brand value unique, elegantly, professionally, smartly.

Reach us at Lunatic Devs for any query related to branding your business among your competitors.