Is Your Content Have Naked Link? Here’s how Google Will Handle it?

Sometimes we find a bare link that is not hidden under Anchor Text in our piece of content. Did you know how Google react on it? SEO India Companies do consider every piece of information sitting on your web page so that better results can be obtained. In a Google Office Hours SEO hangout Google Webmaster Trends Analyst John Mueller answered how Google handles links that don’t have anchor text. 

First of all, let’s understand what is Naked Links?

There are many kinds of links, including branded links, keyword optimized links, no followed links, etc. This question was about a type of link that is referred to as a naked link.

A naked link is a link that is in the form of the URL.

Here’s an example of how a “naked” link would look on a web page:

https://www.example.com

Here’s how the HTML would look for the above link:

<a href=”https://www.example.com”>https://www.example.com</a>

So let’s know how Google reacts on it or Handle it.

Generally, SEO India companies follows Google latest announcements to keep updated how Google react on particular thing and naked linked announcements is one of the latest.

So the answer given by John Muller on this:

“I think by naked URL it’s basically just someone is linking with the URL as the anchor text.”

“….in that situation we treat that URL as the anchor text.

From what I understand, our systems do try to recognize this and say well, this is just a URL that is linked, it’s not that there’s a valuable anchor here.

So we can take this into account as a link but we can’t really use that anchor text for anything in particular.

So from that point of view it’s a normal link but we don’t have any context there.”

URL having Keywords:

In the absence of an anchor text (containing keywords), f your URL have some keywords or set of keywords might be able to provide some information or function to the Google.

Can Surrounding Text or Topic Influence Link:

John Mueller nodded his head in affirmation and said,

“Sure. But that’s more kind of secondary. Like that really strong piece of context from the anchor text that’s missing in that case.

And then like small things around the side, that does help us a little bit… but really the kind of the primary aspect of that link is kind of gone.

And I mean usually that doesn’t matter. It’s not that it counts against your website in any way.

It’s just… well for this particular link we don’t really know what the context is.”

So you know how Google react on it and having a keyword in the URL or in surrounding text is important. Make sure your writing is full of keyword density.

If you are unsure your content marketing efforts are not giving enough results, please contact us at Lunatic Devs.

How Animator Explainer Video Can Help You Enhance Your Business Reach?

Do you ever think why you need the best animation explainer video to promote your business? More than just boosting your sales and conversion, it can inspire your prospect audience along targeting multiple goals altogether. Moreover, it simplifies your complex business plan, product, idea into a short highly engaging explanation that everyone can understand. Even if they have no prior idea or experience with the product or service you are offering to them. 

Let’s understand some reasons why your business needs the best explainer video to enhance your reach.

  1. It is More Focussed and Efficient:

Generally, you have a lot to share with your customers but its not easy to bind them. A monotonous text without image or graphics can’t do anything if you are targeting a large group. Because how much useful information you provide, it will be waste if it cannot create interest or stop your customers to invest their time to read. On the other hand, videos can be attractive and they are able to explain more things in short span of time.

  • Engage With Your Customers:

Online video content is the new trend of the digital world. Thanks to the TikTok, YouTube, SnackVideo and several other apps. People feel connected. In a recent research, it was found out that one third of all online activity time is spent watching videos. Engaging your customers is, therefore, ever-important in the competitive world of digital marketing and can be regarded as the first step towards making a sale.

So, you need to use content that gives you the best possible chance of effectively engaging with your customer. And the best animation explainer videos are the perfect thing to engage your customers.

  • Improve Your SEO Profile:

Just like people, Google also love to see animated content.  Including animated videos on your website is an excellent way to improve your SEO and can help your business to rank higher on Google searches. This makes you more visible and accessible to potential clients.

  • Enhance Your Brand Value During Sales Meeting:

What would you prefer to see in a sales meeting? A boring PowerPoint presentation or an interesting animated video? Showing an eye-catching animation on your stand at an exhibition is an ideal way to draw people in and start conversations with them.

  • Saves Your Time and Money:

Unlike live-action videos, animations don’t age very quickly. Choosing an animation instead will save you money as it will remain fresher-looking for longer and will need to be updated less frequently.

Also, an animated video has the ability to express in a matter of minutes what could take hours to read or simply listen to. Thus, by commissioning an animated video you will save yourself precious time.

being a business owner, everyone wants to reach out to as many consumers as possible. In the age of digitalization where social media Facebook, Twitter and Instagram are so popular, you can’t deny the role of video. It can help you reach out to millions of people from all over the world.

With the help of an animated video, you can easily spread the word about your product or services, that too in a fun and interesting way.

If you are looking the best animation explainer videos or other videos for your business, product or services, contact our expert designer team at Lunatic Devs now.

Its Time to Update Your Website. Have You Checked These Signs?

You have an attractive web design, flashy features, upgraded plugins or functionality, even than you are feeling a pain to get your results. It’s time to take a step back and re-examine your current website. The best website development agency Delhi says that you need to update or upgrade your site at regular interval or when something a big change has just happened in the industry.

But if you are not sure when the time to update your site is, here are some signs that instinct you to examine your current website.

  1. Keyword Trends:

As per the best SEO practice, you should always keep your targeting keywords updated. If you notice a big change in your targeting set of trending keywords, it’s time to change your web copy. Just find out what is trending and what has become obsolete and then update it with the help of website deployment agency Delhi or India.

  • Customer Pain Points Have Changed:

Remember that – “You’re not selling products and services, you’re selling solutions to problems” if you want to win the game of marketing and stay ahead of your competitors.

When writing website copy, selling solutions is not the primary goal.

Instead, you need to sell your understanding of the problem.

The better you are at demonstrating empathy with your clients’ pain points, the easier it will be to sell the solution. To properly address relevant pain points, you need to get down and dirty in understanding what’s going on right here and now.

For example, COVID-19 and the rapid transition to remote work setups opened the door for a number of new cybercrimes.

Almost overnight, the pain point for many businesses shifted from protecting on-site servers to protecting employees’ home setups from data breaches.

  • Solution has been Obsolete:

Do check what is expected by your customers. Are they happy with your current solution or they expect something extra or something new? Check what is in the pocket of your competitors. And made changes accordingly. Bring something new or innovative with the help of website development agency Delhi in your Home page itself.

  • Your Competitors are Outshining You:

Again, you need to through check your competitor’s profile what they are offering to impress your customers. How they represent themselves. There are very much chances that have strong representation skill even if they are lacking in service or offered solution. So checkout what is making them grow?

  • Your Brand Voice Has Changed:

You have implement or upgraded certain things internally. So you also need to showcase it your customers and that you can do through your website as well.

Remember you website should show an exact copy of what you are doing and offering. In case of any assistance, please contact us at Lunatic Devs, one of the best website development agency Delhi for all your design, development and marketing requirements.

How to Make Your Old Content Fresh Again for SEO?

Content repurpose or content upgrading is still considered one of the best ways to empower the company SEO. The best SEO Company in Delhi use this tactic to gain visibility for certain pages as if you’re content matches to more recent and relevant searches, the higher its chances to rank in SERPs.

As per recent Google’s Freshness Update greater emphasis will be provided to the recentness of content specifically tied to areas like latest news, events, politics, celebrities, trends and more, specifically where the user is expected to want to know the most current information.

Content Freshness and Its Importance

Did you know what happens when a website tweaks old content a bit and changes the date on an article from 2014 to today?

What are the SEO benefits – and the consequences?

Most importantly, how do you keep “evergreen content” – content that’s meant to withstand the test of time – current and relevant year after year?

Upgrade Your Old Article

Let’s begin with a question:

Why to change article dates?

First off, as explained by Google’s Martin Split, it’s preferable to update an old page, rather than create a new one with very similar content.

The more recent content it is, it’ll grab the eyeball.

For example, a user is searching the latest technique of SEO. One content is posted on few days ago will grab the attention immediately as compared to that posted on few years ago. Isn’t it?

This means that the benefit of updating your content regularly is two-fold.

First, it appeals to users, because we naturally want to read the most current and up-to-date information.

This means date updates increase CTR, one of the essential SEO metrics.

Second, depending on the competitive vertical, the search engine itself might understand that being current is paramount.

Is it Possible to Change SEO article Dates Impact Your SEO Negatively?

When we’re talking about changing dates, we need to be conscious of two specific types for date update:

  • Changing the dates on the page itself.
  • Changing the date in the sitemap.

A recent comment from John Mueller seems to indicate that even a massive date update for individual pages won’t negatively affect SEO efforts.

How to Keep the Content Fresh Safely?

There are many factors that affect freshness, including the:

  • Frequency of your updates.
  • The amount of content changed.
  • Rate of new link growth.

Remember, the date an article is published is only one of these factors. Your content needs to be timeless, relevant, and valuable. So what the best SEO Company in Delhi do to repurpose your content for SEO

  1. Use the Same URL but Refresh the Date
  2. Add Live Updates to a Single Page
  3. Create New Pages from scratch with a new topic and then redirect it wherever needed.

No matter which strategy you choose, you need to remember that not every article is worth updating. Just focus on which is trending and repurpose that either by updating or redirecting.

To know how to gain ranking in just few months or to rank your business on Google SERP, contact us at Lunatic Devs.

Top Ways To Make Your Website More Accessible

 We are living in the world where you can find people with different caste, colour and creed. Also we cannot deny the fact that a big population of the world comes under disability. Some are by birth and some because of their own stories. Well when God doesn’t differentiate then why us? Make your website accessible to this specific group as well. Nowadays web Development Company in India is following each and everything that makes it more accessible to each kind of users.

Optimize your website for visually impaired users with these tips. But before that let’s understand what web accessibility is?

What is Web Accessibility?

Web accessibility is about designing and developing websites, tools, and technologies that people with disabilities can use, according to the World Wide Web Consortium (W3C).

People with disabilities should be able to perceive, understand, navigate, and interact with, and contribute to the web.

How to Optimize the Site or Tip to Enhance Web Accessibility:

Optimizing a website for disabled users makes perfect business sense.

You can cater to a broader market segment while building a positive brand image.

  1. Add Alt Text for All Your Image:

A picture may be worth a thousand words, but visual elements like images are an accessibility barrier to blind users and those with low vision. They often have to rely on assistive technologies such as Screen Readers.

None of the technologies can read images or the text in the images.

So, you need to add Alt Text to describe your images to disabled users.

Make sure to describe the image as clearly as possible.

2. Allow to Enlarge Font Size:

People with low vision often can’t read small text sizes.

So, they have to use specific font settings when browsing your website.

Offering an alternate style sheet with the ability to enlarge the font size without breaking your page layout should make it easier for them to read your content.

3. Make Your Web Page Contrast Sensitive:

Along with text size, think about colour and contrast. When designing your webpages, make sure to have a high contrast between the foreground and background.

While black text on a white background has the highest readability, you can also use a combination of black text on a yellow background and yellow text on a blue background.

Avoid using combinations like green text on red background and vice versa as they are hard to read.

4. Add Keyboard Navigations:

For blind and visually impaired users, navigation is a challenge.

As they can’t use a mouse to browse the site, you have to incorporate keyboard navigation into your website.

5. Make Video and Multimedia Accessible:

6. Use Descriptive URLs

7. Minimize the Use of Tables

Hence you see creating a web accessible site is not just make your business good but also improves your search and make it accessible to every kind of people. So are you ready?

If you have not optimized your website according to these points, do it now. For your search of web Development Company in India, please contact us at Lunatic Devs.

How A Great Graphics Design Can Help Your Business?

Being an entrepreneur, you want to do everything for your business that can establish it and stand it different from your competitors. Right? Do you know what the Key is? How you can do it? Probably first thing you need to consider is how you showcase or represent your brand to others? Because people can impress first by how it looks. What elegance and grace you used to showcase it. That best graphics designing company in India emphasizes that your brand should be elegant as well as professional if you really want be in front line among the crowd.

Have a deep and long-lasting impact, the role of graphics design can’t be ignored. Let’s take a deep dive into way graphic design can help you stand out, establish your brand, and elevate your business to new levels of success.

Why Graphics Designing is Important for Your Business?

Here is how graphics designing can help you grow your business in more than one way:

a. To Make Your Social Media More Impactful:  we all know that social media is the most trusted and recommended way to connect with the target audience along with prospect buyers. But its possible only when you are able to break through the clutter of noise and competition and grab their attention. And the best way to do so is – GRAPHICS DESIGNING.

Images are key to connecting with your audience. 90% of the information transmitted to the brain is visual—and 40% of people respond better to visual information that plain text. Including well-designed graphics in your social media posts will help them jump off your audience’s screen, grab their attention, and start a conversation.

Even the stat has proved it:

  • Facebook posts with images get 2.3x more engagement than Facebook posts without
  • Twitter updates with images can generate 150% more retweets than text-only tweets
  • Adding relevant images to blog content can increase Pinterest traffic by 62.5%

b) To Make Your Data or Research Interesting As Well As Impactful: When you have something excited or meaningful to share, sharing it in graphical from that is caught up by your audience more quicker is the need of hour. Experts says that presenting the most desirable information in a visual way packs an extra punch.
c) Makes Your Pitch Desk Perfect: When you pitch to investors, you need to frame your brand in a way that builds value, and clearly communicates why they should funnel resources into your company. Well-designed presentations and pitch decks are key for driving funding.
d) Helps You Win Your Potential Customers: Well-designed marketing materials are key to staying top of mind with potential clients and customers. When you connect with a new business contact, you want to stay top of mind long after the conversation is over. And the best way to do that? Graphic design, of course.

There are many more thing graphics design help you in many ways to grow your brand. If you want to grow your brand, find an expert graphics designing company in India that can help you build your brand value unique, elegantly, professionally, smartly.

Reach us at Lunatic Devs for any query related to branding your business among your competitors.

How to Integrate SEO Services with Content Marketing to Get the Leads?

A highly organized content can bring you sustainable, qualified, and long lasting organic traffic if optimized correctly. Here you need to understand that both content and SEO will go hand in hand. In other words, you need to focus on both aspects if you want to see some good leads that can be converted into sales easily. Let’s know how the best lead generation company in India integrates the content marketing with SEO services.

Content Marketing is Important but SEO is Necessity

Sometimes we think that even after creating a fantastic in-depth piece of content that is visually appealing and loved by the customers, prospects, and clients too then why it is not receiving some of Google’s love as well and grow your qualified organic traffic?

The truth is that Google algorithm favours are similar to what your target audience loves.

They all want relevance, structure, and authority.

What is Search Query?

In today’s search results an excellent piece of content has the best chances of ranking well.

Let’s know how to integrate these two terms to receive the most organic traffic and conversion from your content marketing.

Sharing, Sharing, and More Sharing

It is all-time true that you should distribute your content over different online places to receive more online exposure and links. Links are still one of the main ranking factors for Google.

Equally important is covering a topic thoroughly to increase relevance. However, every content that is being created or published is not needed to be optimized for search.

There are other reasons to write content (for example for social shares or to increase trust and conversion) but if you want to make the most of your content marketing and improve ROI – SEO should be on your radar.

SEO Factors That Impact Your Content

Create a holistic online strategy to promote your content marketing and SEO. Consider these three things importantly:

  • Be sure what you want to say: you should be specific and clear what is your vision, value proposition, topics, and issues – the things that you stand for as a business and that you are passionate about.
  • Check people are interested in: Using keyword research as an opportunity to study your target audience, the market demand, and the interest online.
  • What Google Favours: review the top searches that comes on first page to know what Google understands for the search query and replicate something competitive and valuable.

Structure Your Content

Make sure you structures your content from SEO prospective. Clarity and structure win the Google game.

Each one of your content ideas, pages, or blog posts should cover one topic, one intellectual entity. Or you can follow the wiki approach that covers a topic in depth rather than a collection of long tail keywords.

A page should cover the topic so well that it satisfies the user’s search intent.

Image Reference: Search Engine Journal

Each page will be optimized for one keyword cluster consisting of main and supporting keywords.

The process of keyword research helps us to determine topics that are relevant to our target audience. SEO tools such as Ahrefs or SEMrush allow us to review the following:

  • Synonyms, variations, and related keywords to cover within a page
  • Monthly search traffic to understand marketing interest
  • Click potential by estimating click-through rate to account for ads, featured snippets, etc.
  • Keyword difficulty to prioritize based on chances of success

Avoid Keyword Cannibalization

Here you need to understand that you have to cover the topic in depth but the details or content should not be repeatable. However, you can always expand or upgrade the topic or a piece of content. It will not just reutilize your content and prevents you from duplicity but also will bring you some good results.

Hopefully, you will like this piece of information. If you want to know more of this topic, please write us back. We will further bring more insights and well researched facts.

If you are looking the best lead generation company in India, please contact us at Lunatic Devs.

How to Recover The SEO Traffic and Current Ranking after Website Redesigning?

Thinking about website redesigning? At the time of redevelopment, all businesses think about to retain or recover their current SEO score along with maintaining their traffic. Don’t you? Therefore, they ignore or delayed to redesign most of the time. However, website design agency Delhi, India says it’s possible to retain (and improve) rankings and traffic.

It is important to realize that all is not lost and in the majority of cases, there are a few usual suspects to blame for the loss of traffic. In this article, we will know how to diagnose and recover traffic and rankings when a website goes under reimplementation phase.

Recovering The Traffic and Ranking Back:

Let’s scroll the steps one by one.

Step-1: Information gathering

We don’t need a lot here but in an ideal world we would want the following:

  • Google Analytics
  • Google Search Console
  • Date of launch
  • Website URL
  • Historic or alternative URLs
  • Historic keyword rankings (if available)

Step-2: Confirmation

Now it’s time to dive into Google Analytics and Search Console and review the traffic drop. Here you need to examine that whether the drop has started from the day or week of redesigning. This drop may be slow and steady or often a sudden, stark decrease.

To confirm a big drop in traffic, you need to checkout all channels so that you have the idea from where the traffic has gone. If you see an organic drop and other channels are relatively unaffected, then this further indicates that the redesign is the culprit here.

Step-3: Calculate the Loss

Now before taking an action to improve your site, its better to calculate the overall loss. To do this you need to get a better understanding of keyword rankings and pages that were most affected.

  • Current Page Ranking
  • Current Keywords Ranking
  • Landing Page Traffic

Step-4: Usual Suspects

With an understanding of the losses you can look at the common problems and what you can do to put things right in each scenario.

Redirects

Redirects. Whether missing or misconfigured is the most common issue everyone has to go through at the time of redesigning. When launching a new site, everyone want to do one of the following for all important pages:

  • keep the URLs the same (ideal)
  • 301 redirect from the old page to the new page

You really have to test this end-to-end. In a browser. In a crawling tool. Test all old URLs. Test redirected pages. Make sure it works and verify all important redirects.

Missing Pages

Another common issue is that content that performed previously is no longer on the site. If the content does not exist, then you can’t rank. Ensure that all high traffic content is present and the correct redirects are in place.

Content Changes

Changes to content can also have an impact. If a page is present but the content has been changed then you will need to perform a qualitative review. Is the new page as good as the old page? What has changed? You can use the feature of web archive.

The list is long. All you need to have patience and wait for sometime till we publish our next part for the complete information. Meanwhile if you are looking for a website design agency Delhi India to redesign your website by keeping your traffic and ranking (at max) please contact us at Lunatic Devs.

How to Grow Your Business Using Blogging?

Are you looking for a power pack formula to grow your website traffic consistently, attract new customers, build a loyal base with your customers along with becoming a brand leader in your space? Discover the power of BLOG. The best lead generation company in India emphasize on its endless benefits on their sites.

You too can enjoy the benefits of blogging if you follow the correct path. Just keep in mind: you can’t be lazy or promotional.

The goal is to continually add value by publishing informative, well-written articles created with strategy and customer engagement in mind.

Benefits of Blogging:

  • Grow Online Traffic
  • Nurture the Leads
  • Enhance Conversion
  • Keep current customers engaged
  • Differentiate you from your competitors
  • Grow demand and interest in your products or services

Blogs provides benefits for longer after publishing.

This is where more outweighs less; the more blogs you create, the more of the above benefits you’ll receive.

Following are five real ways a blog can help your businesses.

  1. Increase Traffic to Your Site: Post frequent and consistent content that drives educational and entertainment value, and you’ll increase your website’s traffic.
    More traffic equals more leads for both B2B and B2C companies, whether you’re an ecommerce business or a job posting site that relies on increased traffic for stronger advertising revenue. Create content that speaks to your target audience’s pain points, and make sure the headlines accurately describe the content that follows.

2. Attract New Customers: Whether you’re shopping for an automobile parts or simply cosmetics, those businesses with consistent and frequent blogging will attract the most attention. And more attention translates into more new customers (again – if the content adds value!). From a customer perspective, finding informative, engaging blog content on the subject can help sway your opinion and ultimately become a factor in your purchase.

3. Expose Your Business to the Readers Seeking Fun: Many business blogs are need-based, meaning the content provides answers to questions and connects readers to the solution.
But want-based blogs also exist, focusing more on stimulating demand for something your readers didn’t know they wanted at first (think natural relief products, food, clothing, and wellness products). These want-based blogs are built for those who want to read at their leisure, some content to entertain them during their spare time. This type of content is a bit more challenging to create.
The key is to make your content interesting and engaging enough that people will want to read them for fun. Over time, you can create a connection with your readers through the tone and content of the blog that will eventually foster brand loyalty.

4. Tell What Your Business or Product can do: For many businesses, such as personal trainers, home contractors, landscapers, web designers, etc., a blog can act as an ongoing portfolio of past work.

5. Build Your Network Within Your Niche: When most businesses think of blogging, they focus on the customers.

Rarely do they think about the networking possibilities that an established blog can create. Many companies track the content their competitors release. Following a blog feed is the simplest way to see what others are doing.

So what is your thought? Are you blogging consistently? If not do it now.

If you are looking the best lead generation company in India, please contact us at Lunatic Devs.

How to Create and Company Business LinkedIn Page for Your Small Size Business?

In today’s digital-driven climate, no business can afford to ignore the power of Social media. Businesses who are dealing in more professional services and mostly in B2B understands the importance of LinkedIn to connect with their audience, increase their business reach and building goodwill. Can your business be found on LinkedIn? Let’s know how a social media marketing agency build your LinkedIn company page and optimize it for maximum results.

Why Social Media is Important?

We all know that Social media platforms allow businesses to communicate with customers during an emergency, highlight products and services, and even get real insight from customers about expectations, wants, and needs.

And LinkedIn is definitely no exception to this.

Why Choose LinkedIn?

Being an employee-oriented platform, LinkedIn provides a professional atmosphere for many business operations including hiring, internal communication, and industry-related groups for information, events, and more.

However, all of these features don’t add any value if your customers can’t find the business in the first place. Even if your profile doesn’t have appropriate information, a user may lose his interest and left without taking any action. Not having a LinkedIn profile somehow loose the interest of your audience as well because it is so popular and all major brands including your competitors are available on it.

The biggest reason for having an optimized LinkedIn company page is the potential it creates for new business leads, partnerships, and opportunities that brands may just not find elsewhere. So let’s learn how to create a company page and how to optimize it?

How to Create a LinkedIn Company Page?

Social media marketing agency follows all rules to build a strong and powerful company page so that further optimization will become easy.

Follow these steps to create a Company page:

  • You can do so by selecting the Work tab to the right of your profile icon in the top right corner of the window.
  • Scroll to the bottom of that dropdown and you’ll find “Create a Company Page.”
  • To do so, you’ll need to select the page type based on your business.
  • Then you’ll begin populating important fields tied to Page Identity, Company Details, and Profile Details.

Make sure the Page Name is the official business name and consistent with all other online profiles.

Quick Tip to Optimize the Company page:

  • Set a business URL for your company page. For the LinkedIn public URL, try to use something related to the official page name if the exact business name is unavailable. Try to use the official business name first, though.
  • Be sure the company details are accurate, especially the industry type. All of these inputs have an effect on the visibility of the Page.
  • For profile details, be sure to choose a logo that is consistent with the brand, namely the official logo that represents the company across the web. It should be clear and meet the specific size recommendations of LinkedIn, which are 300 x 300px and either a JPG, JPEG, or PNG.
  • Use keywords in it where possible, but it should be natural, and a keyword(s) should not just be added for “SEO reasons.”

After all, above tasks, click on “Create page” and you will then be prompted to start building your page out. It will help you get a professional LinkedIn company page which is optimized.

Connect with us if you want to know more about the topic.