5 Benefits of PPC Advertising For Your Businesses

Pay Per Click is just like a blessing for start-ups or new business that are looking some instant result to reach their target audience and gain visibility. That’s why it is the most popular choice of every Best Digital Marketing Company.

Let’s understand What PPC is Exactly

PPC is a platform for online marketing where the advertiser is entitled to pay the search engine a sum of the fee each time the ad gets a clicked. It is basically a method of buying visits to your websites rather than earning the visits organically. Also with the increase in digital devices, more businesses have become digital. Therefore, it has become the most crucial demand of time to incorporate PPC in the digital marketing strategies.

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How SEO and PPC Altogether Help You Outgrow Your Business?

PPC and SEO both are marketing terms and often handled separately. Although by combining these two tactics, you can obtain a far greater result. In fact, most of the best PPC company in India recommends both SEO and PPC to climb up on SERP ladder.

Let’s understand SEO and PPC in this context:

SEO is a method for increasing a site’s organic traffic through enhanced visibility and site authority. Alternatively, pay-per-click (PPC) advertising seeks to generate traffic through carefully created and targeted adverts in search engines, social and other popular online destinations. Where SEO provides long term stability, PPC gives you some quick results and immediate visibility.

Each works differently, however, work around a similar goal. The truth is that SEO and PPC strategies are often reliant on one another, feeding the other with vital information for helping to improve the performance of the other.

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How to Recover The SEO Traffic and Current Ranking after Website Redesigning -Part 2?

In previous part of this article, you have read some initial steps regarding recovering of SEO traffic and current ranking followed by the web development company in India. Here is the list of some other points you need to take care when you find the Usual suspects and follow the further steps:

Protocol and Domain Issue:

Let’s understand this point by considering a situation. If your site was previously on http://example.com and with the new site you also make changes to the protocol, let’s say (https), subdomain (www), or domain then your redirects need to take this into consideration. https://www.example-2.com is not the same as http://example.com. For this, you need to be careful or specific with all the details you put together along with an extra attention regarding domain, subdomain, and protocol.

Historic Changes:

In 2018, many sites have several previous iterations, often with many changes to the protocol, domain name, and subdomains. However, the migration was performed very carefully, still the traffic was failing.

It may be because of web developers have no knowledge of previous domain and that historic redirect was never put in place. Unfortunately, in one key example the original domain that had over 10 years’ history been lost. So as a conclusion, it’s better to understand any historic domain changes and redirects prior to this initial design.

Technical Issues:

Sometimes it may happen that the new site is not kept together in prescribed manner and the problems arises related to the technical optimization of the new site. Crawl issues, canonical URLs, indexation – there is a lot that can go wrong. So your developers need to actively look into the entire audit process.

Optimization Issue:

Sometimes the optimization does not make it from the old to the new site. Sadly, we still see sites with the same page title on all pages and other real basics just not done properly. Crawl your site and make sure the basics are done correctly.

Step 5 – If Everything Looks Good

You are ready with your new site and had a solid migration plan in hand. You have checked everything over and there are no issues. But, you are still losing traffic. What could be the reason? Its time to dig the following points:

  • Analytics: Is your analytics set up working correctly? Make sure all pages are correctly tagged and are reporting page views. Consider recent changes like AMP pages.
  • Algorithm Change: Did your website launch in the timeframe of a Google Algorithm change?
  • Seasonal: Review analytics for previous years and Google Trends to ensure this is not just a natural downturn.
  • SERP Changes: Changes to search engine page layouts can impact organic traffic.
  • Manual Penalty
  • Security Issues

These might be the issue and points you need to consider for recovering your traffic. We recommend you to connect with any web development company in India that can help you in successful migration process.

If you want to redevelop or redesign your website, please contact us at Lunatic Devs.

How to Integrate SEO Services with Content Marketing to Get Quality Leads – Part 2

By now, you have already filled with a lot of information regarding SEO services and content marketing their effects on each other. As both the terms go hand in hand; you cannot overpass any of them if you really want to rank higher. In our previous part of article, you have read about SEO services and content marketing, their relation, SEO impact on content and more. The best SEO Company in Delhi always emphasize on the strong understanding of both the terms.

We have brought a little more information to give you a better understanding. Let’s expand the topic.

Start New Topic Only When It is Actually Needed

In our previous post you have read about Keyword Cannibalization; which is avoiding the keyword duplicity. At this context, we mean to say that if you want to write on certain topic and that is written previously, you should not make a fresh piece for it. Either upgrade that piece only or if they are scattered in more than one, consider migrating them all into one page and using that as the foundation for your new content piece.

Only start creating a new content piece, if you have a true content gap and have not covered the post in the past.

Analyse or Research on Google First Page Results

Before jumping into content writing, let’s have a look on Page 1 of Google to determine the right type of content to rank well. Generally, content creators guess the user’s intent behind the query. However, you need to understand how Google interprets your search query.

You will find that there are at least nine different types of search results that provide different types of content to the user.

  • Research: Definitions, long guides, knowledge graphs or featured snippets
  • Answer: Usual zero-click searches like weather, currency conversion, time zones
  • Transactional: Product and category pages, ecommerce results
  • Local: Maps, local results
  • Visual: Images, thumbnails media elements
  • Videos.
  • News: Newspapers, tweets, top stories
  • Branded: Homepage with sitelinks, social media channels of a brand
  • Mixed: When Google is not clear on the search intent, they provide a bit of all. Google “Panda” or “Jaguar” to check it out.

You can use tools to save time in your Page 1 review but ultimately, a good content creator will always leave the tools and have a real look and factor the learnings into their content briefing.

Make it a Fit for SEO

Yes, KEYWORD plays an important role. Every piece of content will start ranking for many synonyms and variations because Google is getting better and better at understanding concepts and context. But Google’s algorithm is also still an algorithm. So make it easy for Google to understand what your piece is all about. Yes, you will still want to use your main keyword in:

  • URL
  • Headline H1
  • Meta Page Title
  • First Paragraph

Make sure, you have to optimize your images as well, especially if you are trying to win a visual search result page.

Technical Love:

To be truly fit for SEO, you will lastly want to make sure to implement schema markup and structured data.

Technical SEO helps to increase clarity for Google.

Conclusion:

So your content will rank higher or gain popularity if you are good at its SEO plan. Make sure:

  • Select specific, clearly distinct, and unique topic ideas.
  • Use keyword research to prioritize content ideas.
  • Update existing pages if you want to cover a topic again.
  • Review Page 1 to understand the content type to create.
  • Optimize your page with keywords.
  • Implement schema markup

Hopefully, you will like this complete piece of information. Share us your view by visiting us on our website.

If you are looking for a result-oriented digital marketing plan by the best SEO Company in Delhi, please contact us at Lunatic Devs.

Is Your Content Have Naked Link? Here’s how Google Will Handle it?

Sometimes we find a bare link that is not hidden under Anchor Text in our piece of content. Did you know how Google react on it? SEO India Companies do consider every piece of information sitting on your web page so that better results can be obtained. In a Google Office Hours SEO hangout Google Webmaster Trends Analyst John Mueller answered how Google handles links that don’t have anchor text. 

First of all, let’s understand what is Naked Links?

There are many kinds of links, including branded links, keyword optimized links, no followed links, etc. This question was about a type of link that is referred to as a naked link.

A naked link is a link that is in the form of the URL.

Here’s an example of how a “naked” link would look on a web page:

https://www.example.com

Here’s how the HTML would look for the above link:

<a href=”https://www.example.com”>https://www.example.com</a>

So let’s know how Google reacts on it or Handle it.

Generally, SEO India companies follows Google latest announcements to keep updated how Google react on particular thing and naked linked announcements is one of the latest.

So the answer given by John Muller on this:

“I think by naked URL it’s basically just someone is linking with the URL as the anchor text.”

“….in that situation we treat that URL as the anchor text.

From what I understand, our systems do try to recognize this and say well, this is just a URL that is linked, it’s not that there’s a valuable anchor here.

So we can take this into account as a link but we can’t really use that anchor text for anything in particular.

So from that point of view it’s a normal link but we don’t have any context there.”

URL having Keywords:

In the absence of an anchor text (containing keywords), f your URL have some keywords or set of keywords might be able to provide some information or function to the Google.

Can Surrounding Text or Topic Influence Link:

John Mueller nodded his head in affirmation and said,

“Sure. But that’s more kind of secondary. Like that really strong piece of context from the anchor text that’s missing in that case.

And then like small things around the side, that does help us a little bit… but really the kind of the primary aspect of that link is kind of gone.

And I mean usually that doesn’t matter. It’s not that it counts against your website in any way.

It’s just… well for this particular link we don’t really know what the context is.”

So you know how Google react on it and having a keyword in the URL or in surrounding text is important. Make sure your writing is full of keyword density.

If you are unsure your content marketing efforts are not giving enough results, please contact us at Lunatic Devs.