Graphics Designing – The Art of Personal Branding

Graphics designing is the heart and soul of your marketing activities. Because what people will see and engage will become the key of your success. That’s why the best graphics designing company in India are always in demand. Not just marketing and sales, graphics are much more than imagination. It works for you and your brands personal branding separately.

What is Personal Branding?

Personal branding is by no means a new or light topic, but with the rise of social technologies, personal branding is as accessible as ever, meaning you have so much more opportunity, but also so much more competition.

Let’s understand the art of personal branding:

For you to stand out amongst the noise, you must become a valued brand. That brand is ‘You’. 

  1. Set Your Goals and Plans: Art has a power to showcase your goals and plans in all creative manner. Even a simple ordinary thing can become the talk of the town. It’s time to define your brand with engaging and appealing graphics which has more to say and less to show.
  2. Know, Understand & Believe: Your personal brand needs to have a look and feel, as well as a way to communicate, but this goes much further than having a logo & social media accounts. You need to maintain a consistent ‘corporate image’ in all mediums and at all times.
  3. Create and Maintain Your Brand: Produce good work always which is unique, insightful, appealing and eye soothing. Set up your own visual identity. This visual identity should be consistent and reflective of your initial goals, yet flexible enough to work across all areas of your communication. 
  4. The Secret of Personal Branding: Remember, planning is the foundation of your personal brand and the execution builds the structure of that brand, but ultimately, it comes down to what people say about you, not what you say about yourself, thus the ultimate goal is to make your planned self-impression equal to how other people perceive you.

That is the secret to personal branding.

So what is your thought?

Get ready to give your personal brand a new direction with unique designs. Talk to us at lunatic Devs, which is known as one of the best graphics designing company in India.

You can mail your queries to us at info@lunaticdevs.com

An Ultimate SEO Checklist for Website Redesigning

Lockdown 4.0 has been announced till 31st May. Once again we emphasize to checkout your website. If you are adopting the website redesign, you will need to hire some quality SEO Services India so here we brought you this guide of SEO checklist so that you don’t lose any search ranking during your transition phase.

Firstly, you really need to understand it is utmost important to take care of SEO part before you choose SEO redesigning. Because if you will be too late in the process to protect your SEO, your ranking in search, and your website traffic will be lost. By the time you notice a dip in ranking and traffic, the damage is done, and it will become really hard to fully recover.

Since this is such an important topic and one that is many times ignored, we prepare this handy SEO Checklist that can be used by website owners as well as developers.

Website Redesign SEO Checklist

The best SEO checklist will blend content planning and execution with technical aspects like code and schema. You can’t have solid SEO without combining traditional content marketing with a solid process and a very strong codebase.

Checkout below list combines multiple elements before and after the go-live to make sure website owners have thoroughly reviewed the new website and validated that the existing SEO will survive the transition.

Initial Website Setup

  • Set development website to no follow, no index
  • Validate search engine friendly URLs are in place

Content Planning

  • Use Dyno Mapper or any other tool to crawl the existing website to obtain a complete URL list
  • Review Google Search Console or SEMrush to document list of top landing pages
  • Map focused or targeted keywords to URLs and create an SEO sitemap
  • Review content silos and validate proper parent/children relationships exist

Content Creation

  • Write updated content that is a minimum of 1,000 words
  • Proofread new content for spelling errors and grammar
  • Style new content for readability (i.e. small paragraphs, subheaders, bullets)
  • Review content for proper meta title and description usage
  • Double check top landing pages to validate quality content and SEO is in place

Technical SEO Review

  • Review header usage to ensure a proper outline structure exists for search engines and human visitors
  • Check website across mobile devices to validate responsive design and coding is in place and working properly
  • Validate template coding to W3 standards
  • Check code to text ratio on live pages
  • Check and validate schema and structured data
  • Check images for proper usage of alt text
  • Optimize images for load times
  • Update internal links to accommodate the new URL structure
  • Create 301 redirects for any URL changes to existing content
  • Create a new XML sitemap
  • Check the Robots.txt file and validate

Website Go-Live

  • Remove no follow, no index on the live site
  • Review Google Analytics goals to validate the URL structure and flow match new website
  • Upload the new XML sitemap to Google Search Console and Bing Webmaster Tools
  • Check Google Search Console for any errors and address as needed
  • Use Dyno Mapper to crawl the new website and report errors.

Hopefully this SEO checklist didn’t frighten you and the most importantly it is filled with standard items that virtually any developer or website owner can execute. Many of these steps are done by a human or with a free SEO tool like Google Search Console.

If you are looking for an expert, reliable and cost effective solution for website redesigning, or SEO Services India, please contact us at Lunatic Devs.

Top Reasons Why You Should Invest in Graphics Designing Services During COvid-19 Outbreak

Not just India but also the most of the countries around the world has become the victim of this new Covid-19 Virus. This is the first time in century when things are locked to their places all around and nature is rewinding. However, it’s tough for the economy as well as not accessing all things except the essentials for which we are used to. Thanks to the digital media which kept us hooked with the situation. As things are getting digitalized, so businesses are actively looking for digital options like best graphics design agency in India to hook their customers for future.

Unfortunately but true you can’t miss this time to fight with current situation and prepare for future challenges. Grphics are much required to make your content more attractive and appealing. If you don’t want to give the hold on your customers, you should take the professional help. Hire the best graphics design agency in India. Also because:

  1. Connect to Larger Audience:

 It is easier to make sales when more people know about your product or services offerings. The focal point of graphics designing if to make your content looking attractive and sharable. If it is able to hook your audience, it can travel to a large group.

2. Retarget the Existing Customer: 

You cannot overlook your existing customers or past audience as they are crucial lifelines to your business.  As a matter of fact, it is easier for you to convince a previous customer than a new prospect. You have to reach out to your past customers, especially during a quarantine. Digital retargeting is the best way. Show them their value, worth of your products, further uses and much more.

3. Retarget the Existing Customer

Businesses of all sizes are always on the hunt for new customers as they are crucial to ensuring consistent sales. You can’t always rely on repeat customers as their preferences and needs can change at any moment. The unprecedented circumstances caused by the COVID-19 outbreak has resulted in a rise in demand for certain goods and services online. Since the need for self-isolation and social distancing has caused a shift in consumer behaviour. So its imperative that you showcase your products and services in such a way that your target audience cannot overpass it and share it automatically to the more and more customers.

Apart from these, there are other reasons too to invest in graphics designing like high returns on investment as well as to dominate your industry. Nevertheless, they vary business to business and industry to industry.

One common thing is definitely to you need to think out of the box and push your shoes to bring something innovative for your customers, the best way you can introduce is innovation. Show your work in different styles with 3D graphics Services.

If you are looking the best graphic design agency in India, please connect with us at Lunatic Devs.

Why WordPress Can Be Chosen Among Several Other Ecommerce Solutions?

For a retail business, it is very important to switch to an ecommerce solution. Getting online is the only way to beat the fierce competition as well as long term continued growth. There are several solutions available nowadays if you want to get an online site for your business. However, ecommerce website design Services Company still prefer WordPress as the most trusted and cost-effective and user-friendly option.

This is because:

  • WordPress Has a Wealth of Plugin Solutions: We already know plugins has made it more popular over the years. Plugins are the most invaluable resource to an e-commerce site. Some plugins will enable you to build and run an online store, while others will help with managing inventory, communicating with customers, providing support, and ensuring security. Support of WooComerce, WP ecommerce, Ecwid Ecommerce Shopping Cart, and easy digital downloads make WordPress a popular choice of ecommerce website design services company.
  • More WordPress Themes are Available with In-Built Ecommerce Features: A theme is a software package that determines your site’s styling – what it looks like, how it’s laid out, and how features like menus and sidebars work. 

Being a most important part of your site, a theme decides how your site appears to users. It’s important to choose a theme that is either designed specifically for e-commerce, or at least has all the design features you’ll need for your store. 

Like plugins, WordPress has a good repository of Free and Paid themes like Uncode – a multipurpose theme that has everything you need for an e-commerce site. For a more basic, free theme that’s still well built for e-commerce, you could also try out Shop IsleMake, or EightStore Lite

  • Security is the Most Important Thing: Once you are done with your theme and plugins, it’s time to start setting up your site. One thing which is utmost important for a website owner as well as its customers is Security.

We all know that an online store contains personal user data and the records of financial transactions – that information must be well-protected. It’s no surprise that the core software of WordPress is now incredibly secure.

While WordPress core is highly secure, there is certainly more you should do to boost security. Your ecommerce website design services company can take care of official WordPress updates, backups, security plugins, and site activity tracker to give you the utmost security experience.

There are more features pf WordPress which make it more preferable and demanded. If you want to read its second part with more detailed features, please write us at info@lunaticdevs.com.

For an experienced ecommerce website design services company, you can contact us at Lunatic Devs. We have team of experts to guide you and serve you with best of your requirements at most competitive price. Contact us now!

Top 5 Points to Consider For Your Ecommerce Website Development

Starting with ecommerce website development in India is quite daunting if you are not aware of those little things that will be the base of your website? Even if you hire the professional, there are certain things which you should take care before making a jumpstart. Don’t worry, here in this article we brought you the top 5 points you should consider.

Why You Should Know?

Since early 1990s to 2020, the definition of web application development has benn completely changed. Where, just static HTML pages were enough to showcase the business, now businesses have an option of getting the complete dynamic and complex business applications. Where there customers can view their products or services, add them to cart, filter the results, compare the products, shortlist for future, and make the payment, all on digital space itself..

Let’s know what you should take care for a successful start:

If you want to check your website even if done by the best specialist of ecommerce website development in India, focus on these mistakes:

1. Annoying Navigations: This mistake is mostly identified after website has been gone Live. Sometime people complains that they are feeling complexity to trace the required information as some links are not easy to locate, invisible buttons or wrongly spotted.

Check that your website users can find the required info possibly in few clicks. Also get your header, footer and navigation bar accurately placed on each page consistently. The all pages of website should be easily accessible.

2. Getting Live Without Testing: Always make sure that your website does not have spelling mistakes, broken links, alignment issues and the other small things which are hardly locatable before getting it live over worldwide.

You should always check the website thoroughly by yourself and then through others as well. It will help you to get a fresh perspectives and valuable remarks.

3. Appearance of Homepage: Homepage is the first thing which is looked by visitors and hence it should be persuasive enough to leave killer impression on visitors so that they can continue their browsing and does not leave the site. The dull appearance, packed and flashy look may tempted to the web visitors and they leave without browsing.

The homepage should have less but tones of great content which is displayed in simple and organized way. It should not have too much text and images. If images are required than put them in sliding gallery that depicts just one photo at a time.

4. Out-of-Date Content: A good content has a power to catch the audience while out of date and too much content just lead to boredom only and a big reason of leaving the page by visitors. You have a chance to express yourself by your content. Show the world that you and your site are active and open for business! Try to give immediate attention.

Also, regular and necessary updates will increase your site’s search ranking. The most recent content is indexed by Google. You can also update your copyright date at the bottom of the page even if the website serves as an online business card.

5. No Call to Action: A call to action are the most important thing and equally important to get them placed at right place so that you can beetr lead and users don’t go without buying. Call to Action depends on the purpose of the site such as buy/download/register/subscribe/view/share/follow or what not.

So, check these points for your ecommerce website even if you have chosen the best ecommerce website development in India.

For a successful ecommerce website, you can contact us at Lunatic Devs. We are experienced of 20 + successful projects in past few years. And these projects are ongoing for continuous support, upgrade and digital marketing.

For any other information, suggestion, concern or query, please get in touch with us at lunaticdevs@gmail.com.

Why You Should Consider Ecommerce Website Design More Importantly During This Lockdown Against Covid-19?

The whole world is facing a very serious challenge with the spread of the coronavirus, but there is hope on the horizon. Businesses have been harshly impacted as the economy has taken a hit because of COVID-19. Even the grocery stores have been left with empty shelves while restaurants are like ghost towns. Metro cities like Delhi, Mumbai are completely closed. Unfortunately but yes, this is a unique opportunity for he businesses who are still not online. It’s time to find the best ecommerce website design company in Delhi to go digital.

Remember, Stay Positive – It’s Going to Get Better!

Let’s know some reasons to consider best ecommerce website Design Company in Delhi for online marketing during corona virus shut down:

  1. Connecting with targeted customers on social media during this critical moment

It is quite true that we need to be sensitive — and not too salesy or pushy during this lockdown. It’s a great opportunity for your brand to stand out. More people are on social media now while stuck at home, scanning for updates and trying to stay connected in a suddenly isolated nation. Use your business to contribute for nation and promote your good deeds with social media marketing which will build your brand value.

2. Your Business Can Be Found Online

Anything online right now will be consumed more than ever before. This is not the time to be hidden online. You should be using search engine optimization (SEO) strategies to climb to the top of Google’s search engine results pages (SERPs) so your business can be easily found.

3. Google Advertising is a Smart Move Right Now

With more people at home in front of their screens, it’s a great opportunity for businesses to use PPC marketing to connect with their customers and gain a competitive advantage.

4. Bet the Competition

SEO helps your business increase organic traffic to your website and beat your competition. You want to be on the front page of the Google SERPs — and at the top of the list — so that when your customers search for certain keywords you’re the company they end up calling. 

To climb up SERP ladder, you should hire the best ecommerce website design company in Delhi so that you have influencing content, a big presence and a great mix of branding plus enhancing sales contribution for your business.

If you are looking an expert integrated digital marketing solution for your business, contact us at Lunatic Devs.

We are there to support you in this tough zone and hence offering FREE SEO Assessment so that you can know how much seo services will be helpful for your business during this critical time and after this lockdown period. Just write us a mail at info@lunaticdevs.com with your business information and domain details.

Why Mobile Apps Are Important for Your Business’s Growth?

Smartphone is not a sensation anymore, in fact it has become the need of hour. Everyone have it and can’t deny the impact of it in their daily life and activities. Mobile phones have transformed from an ordinary communication device to a major point of attention for individuals and business due to its vast features and supporting innovative apps. That’s why the best app development company in India is progressing like never before.

Benefits of mobile apps

We all know that mobile apps have become the main medium of digital interaction. Regardless of whether they use a tablet, mobile phones or any other smart devices – they have access to the data they require. And this is the reason why mobile apps have such prominence in the current business economy. Regardless of what your business is, a mobile application helps in getting and retain the customers. We all make use of the web to search for a service or product.

 What stats says for mobile apps?

These stats will make clear that why best app development company in India are getting popular. 81% of the mobile device users generally search for the product or a service online. And 26% of them search for a specific mobile app related to the product or services. Definitely, if your business has a mobile app, it will have its own unique impact among your customers with a great first impression. Checkout other important stats below in the picture.

Some other keynotes why best app Development Company in India is getting popular.

Presently, the population of mobile device users stands at over 1 billion globally. Let’s know the reason why business needs a mobile app:

  1. Business Exposure: A research shows that smart phone users spends at least 162 minutes daily on a couple of apps on his/her smart phones. So having an app can help increase business visibility and promote the growth of business. 
  2. Customers Loyalty: Mobile apps can be used to increase customer loyalty because it allows businesses to communicate directly with their customers via In-app purchases, ads, promotions, and notifications sent to customers’ phone via mobile apps.
  3. A Great Marketing Tool: Mobile apps can be used as a marketing tool in reaching target consumers/customers. With mobile apps, business owners need not print voluminous brochures all for the sake of reaching out to new customers.
  4. Sales Growth: Mobile apps have been used to increase sales of goods and services and make more profit. You will be amazed to know that UK’s Domino’s Pizza increased their sales by 28 percent after the release of its mobile app. 
  5. Enhanced Customer Service: Mobile apps offer consumers quality customer service experience available all round the clock, at no extra cost.
  6. Brand Awareness: Mobile apps help businesses in creating brand awareness and recognition by using features customers can fall in love easily.

From above points, it is clear that it will make your business ready for future and securing a strong position in the industry. However, building a mobile app is not as easy as building a mobile website. You will need the help of experts with command in the technology.

Contact us at Lunatic Devs if you are searching for a result oriented and cost effective yet best app development company in India.

How to Set Up a Result-Oriented Facebook Ad Campaign –Part 1?

Did you know Facebook has 2.41 billion monthly active user, a report by Facebook? Clearly, it indicates the potential of investing in Facebook to promote your business. After all, businesses want to gain a good visitors and Fb is the one where you can find a huge bunch. That’s why fb is the most popular choice of most of the digital marketing services company in India. Instead of organic capturing the audience attention, Facebook ads is quick and effective way to get the targeted results.

If you wonder how to set up a result oriented and the most targeted facebook ad campaign, this article is just for you.

Where Facebook Ad Campaign will work?

Before setting up an Fb campaign, you need to be full assured that it is actually needed. Otherwise, you’ll be flying blind with no clear idea of where you want to go. Answer these question to yourself to define your strategy.

  1. What is the objective of FB advertising? Fox eg – leads, sales, or subscribers.
  2. Do you already have some consistent website traffic?
  3. Do you have an email list? Is yes is it active and how much.
  4. Can you create unique content about your business?

Once you have the answer of your question, it’s now time to give some bait to the users or one who have responded. Let’s take a look at three proposed Facebook advertising strategies you can use based on your answers to these questions.

The Proposed Promotional Content as a Result of Facebook Ads

The digital marketing services company in India always have some bait so that users who have responded can be engaged and finally we can convert them. In other words, we can get the most filtered result. So you can give a bait of:-

  1. Provide free content to warm up your audience: Content marketing is one of the most effective ways to differentiate your business and warm up cold audiences. Therefore, you can offer free valuable content that entertains, educates, or inspires your ideal customer. You could use videos, lead magnets (guides, checklists, coupons etc.), or blog posts, for example.
  2. Engage people on your email list: Delivering your message via your Facebook ads and email marketing is twice as effective. Customers will see your message in their inbox and when they browse Facebook.
  3. Retarget website visitors: If you install the Facebook pixel on your website, you can target people who have recently visited your site.

Now you have defined your strategy, you have prepared your giveaway, so it’s time to set up your Facebook ad campaign and believe us it is super easy. Just you have to follow the couple of steps and you are ready to go.

For exact steps, you have to wait for our next part. Till then, please let us know if you have liked this article. If you are searching the most reliable digital marketing services company in India, please contact us at Lunatic Devs. Just write your query in simple words and mail it to info@lunaticdevs.com

How Best Digital Marketing Company Help Your Blog Get More Traffic?

We all know website traffic is the most important thing for which all digital marketing activities are done. However, to get a quality traffic we need to reach the most targeted source. The best digital marketing company follow a number of tactics to increase your website visitors. A blog is the channels where user comes to get something useful and helpful, so we brought you the tips to increase your website visitors. If you want to learn how we do that, this brief guide will be a perfect pick for you.

Let’s get some insights:

How to get the Quality traffic on a blog site?

The best digital marketing company follows a number of steps to get the task done. These are

a) Keyword Research: Make a proper keyword research before writing any content. The Google Adwords Keyword Tool and semrush.com both offer great tools, Choose relevant keywords for your post. And target those keywords while posting it to your channels and doing SEO.

b) Focus on Title of the Post: Title plays the most important role in blogging so it should be attractive and eye catching.

Tips – Focus on “How to …. And List of …..” post. 

c) Blog Content: Think hard about the message of your text. What do you want to tell your readers or which central question do you want to ask? What’s the purpose of your text? And what do you want your readers to do at the end of the page? Write down the answers to all these questions before you begin writing.

Quick Tips for SEO:

1. Utilize keywords throughout your post.

  • Headings and subheadings
  • Introductory sentence
  • Concluding paragraph
  • Anchor text (text you hyperlink to other related pages on your site)
  • Title tags and meta descriptions

Note – Don’t engage in keyword stuffing

2. Optimize your images. – Use relevant images in your blog post.   

3. Reference others with links. (Inbound and Outbound)

4. Give readers the opportunity to subscribe to your blog.

Quick Tip to find the Link:

d) Spread your content on network: The next important thing you can do to generate traffic is spreading your content on various means. It can be social bookmarking, web submissions, PDF, PPT, Social Media and what not.

e) Contact People Who Have Linked to Similar Content: Find people who have linked to similar content, and contact them introducing your new (and better) content.

Quick Tip to find the Link:

There are multiple tools that allow you to find links to a website or URL. Two of the best are Ahrefs and Open Site Explorer. Identify content similar to yours. Copy the URL from these items and paste them into Ahrefs or Open Site Explorer. You’ll get a list of pages that have linked to these items. These will be your targets. To reach out and ask them to consider linking to your new (and better) content, go back to BuzzStream to find contact information.

f) Email Marketing – Build subscriber list and send email to them.

There are many more things which are done by the best digital marketing company to get the visitors. Just think where your content will do well and get on the work.

For more tips and tricks, or digital marketing hacks; you can subscribe our blog or write us at info@lunaticdevs.com for any of your query.

Top WordPress SEO Plugins for Blogger

Surprisingly, blogging is the most rapidly growing industry. Your will be amazed to know that 409 million people view more than 20 billion blog posts each month, a report by WordPress. This stat clearly indicates the growing interest of people towards blogging and the credit goes to WordPress as well as it provides simple tools and plugins so that a person can manage their blog easily and rank their write-up further by following the SEO tactics. For On-page SEO, WordPress has offered certain plugins. Some of them are listed below which are liked by the any web development company in India.

Popular WordPress plugins:

Top WordPress SEO Plugins

Listed below the WordPress SEO plugins as recommended by the most trusted web development company in India:

1. Yoast SEO: Without search engine optimization, blogging can never go far. Yoast SEO is one of the most used and best plugins to optimize your blogs for SEO. Trusted and recommended by most of the WordPress website owners, yoast SEO upgrades frequently as per Google’s Latest algorithm. It has a lot of features that can make your blog effectively better. It can optimize your keywords and synonyms. It also analyses the readability of your blog and calculates the Flesch Reading Ease score. To understand it better, you can contact with any trusted WordPress Web development company in India.

2. SEMRush: One of the best SEO tool available in the market, SEMRush is used widely by professional SEO experts, marketers, bloggers, and businesses of all sizes. You can use it to find organic keywords and search terms that you can easily rank for. It also allows you to do competitive research and see which keywords your competitors rank for, and how you can beat them.

3. SEOPress: SEOPress is another simple yet powerful WordPress SEO plugin. It includes all the features you would expect from a SEO plugin like meta title, description, open graph support, image and content XML sitemaps, redirects, and more. It comes with easier setup for beginners and advanced controls for more experienced users. 

4. Broken Link Checker: Broken links can affect your site’s SEO and create a bad experience for your users. If you have been running a blog for some time, then you should check your site from time to time for broken links and fix them. Broken Link Checker is a free WordPress plugin that allows you to find broken links on your WordPress site. You can then fix those links without even editing your posts. 

5. WP Rocket: Site speed is a major factor in search rankings. That’s why you need to monitor your website speed & performance to make sure it’s not affecting your SEO.

Now you know some important WordPress SEO plugins and tools, checkout with your web development company in India for your blog or WordPress website. If you are searching the most trusted website development company, please contact us at Lunatic Devs.