Pay Per Click is just like a blessing for start-ups or new business that are looking some instant result to reach their target audience and gain visibility. That’s why it is the most popular choice of every Best Digital Marketing Company.
Let’s understand What PPC is Exactly
PPC is a platform for online marketing where the advertiser is entitled to pay the search engine a sum of the fee each time the ad gets a clicked. It is basically a method of buying visits to your websites rather than earning the visits organically. Also with the increase in digital devices, more businesses have become digital. Therefore, it has become the most crucial demand of time to incorporate PPC in the digital marketing strategies.
What Stats Say?
Let’s take a quick look to these PPC statistics to make you clear why you should incorporate PPC by the Best Digital Marketing Company:
- Three-fourths of people (75%) say paid search ads make it easier to find the information they are searching for on a website or search engine (Search Engine Land, 2019).
- 63% of people said they’d click on a Google ad. (Search Engine Land, 2019)
- PPC visitors are 50% more likely to purchase something than organic visitors (Unbounce).
- On average, 41% of clicks go to the top 3 paid ads on the search results page (Wordstream).
These stats clearly represent that a business gain many benefits while incorporating it in their digital marketing strategy. Believe it or not a PPC campaign can bring you more profit and higher ROI even faster than any other online marketing method if done correctly by an experience marketer.
Why You Should Incorporate PPC in Digital Marketing Plan?
As discussed, PPC ca offer you numerous benefits if done with the right partner or the best digital marketing company, some of them we will discuss in this piece of content.
- Quick Measurable Results: If your website has gone LIVE, or has come out from the development phase, you can quickly set up a Google AdWords account in just few steps. In few click, you can setup your ads and start getting traffic.
- Result Analysis: You can deeply analyse the results of your PPC campaigns with respect to all important factors like cost, profit, views, clicks, and visits. This will give you a clear idea how much you have spent on your ads and what are the results. Also you should invest it in future or not.
- No Dependency on Google Algorithm Change: Once you set your Ad campaign, you don’t need to worry for any google algorithm change as it won’t affect your ranking like organic SEO process.
- Filtered Results: Google AD campaign gives you the facility of selecting a numerous factors to whom your ads should be shown. These are selected based on keywords, location, website, device, time and date. Thus, it helps you get filtered results and future plan based on its analysis.
- Business Opportunities: If your business competitors are offline because of any issues, you can take it as a great opportunity. Run your PPC campaign and give those angry customers another option and ultimately generate instant results.
Few other benefits of hiring PPC advertising company are:
- Brand Visibility
- Reach to Local Customers
- Budget Friendly
- High Chances of ROI
Hopefully, these points have cleared the need of having a PPC campaign for your digital marketing plan. If you are a looking for some instant result-driven campaigns, contact us at Lunatic Devs, one of the best digital marketing companies in the town. We have an experienced of 20+ successful marketing projects.
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