How to Set Up a Result-Oriented Facebook Ad Campaign –Part 3?

In this part of Facebook AD campaign, we will discuss how to create a Lookalike audience that consistently deliver best results. We all know reaching to the targeted audience will be the most key part of online lead generation services India. But before digging deeper, let’s recall our previous parts of this article.

How to Set Up a Result-Oriented Facebook Ad Campaign – Part 1

In this part, we have discussed, where Facebook AD can be a great fit and what should be the promotional bait when you set any fb ad campaign. Once you have the strategy in hand, it is easy to get on to the path. To read the complete article, please click here.

How to Set Up a Result-Oriented Facebook Ad Campaign – Part 2

In 2nd part of this article, we have discussed the step-by-step instructions of creating FB ad campaign. We have also covered the part of how to create a custom audience to reach the most filtered results based on your preference.

Moving forward, we will discuss now how to create lookalike audience. So let’s start:

Lookalike audiences are the holy grail of Facebook ad targeting because they consistently deliver the best results.

Create a Facebook lookalike audience based on an existing audience.

Lookalike audiences are effective because of the most powerful algorithm used by FB. Facebook takes the data points from a source audience that you specify and uses them to find similar people. It’s like cloning your existing audience.

What Are Facebook Lookalike Audiences?

Facebook lookalike audiences are an advanced targeting option that goes beyond the basic interest and demographic targeting functionality. They’re currently the most effective Facebook targeting tool to find your ideal customer.

Unlike interest-based targeting, lookalike audiences allow you to create the source audience, giving you more control. As a result, you end up with better-quality audiences because you can find new audiences that are almost identical to your existing ones.

You can create 4 different type of Lookalike audience which are:

#1: Create a Video Lookalike Audience

If you’re running a video-based content strategy and want to scale your campaigns to reach more people, lookalike audiences let you find new people based on those who’ve already watched your videos.

#2: Set Up Email List Lookalike Audiences

Did you know Email-based lookalike audiences often deliver the best results? Because you can take your existing customer list and use that as the source for your lookalike audience, essentially cloning your customer base.

#3: Create Conversion Lookalike Audiences

Conversion lookalike audiences let you find new target audiences using a website custom audience of people who have completed a specific conversion event.

#4: Construct Page Likes Lookalike Audiences

Lookalike audiences for page likes are the easiest to set up because you build them from the fans of your Facebook page. If you have a large number of Facebook fans who actively engage with your organic posts, a page likes lookalike audience is a great way to find new similar target audiences.

Do you use Facebook lookalike audiences for your Facebook ads? If yes, please share your experience. And if you want to create a result-oriented successful FB campaign with the one of the best online lead generation service India Company, contact us at Lunatic Devs.

How to Set Up a Result-Oriented Facebook Ad Campaign –Part 2?

Amidst the Corona lockdown, everyone is busy with improving their online profile and you should be if not doing. Because, this is the time you can put your maximum attention to build a brand value as physical unit might not be working. Furthermore, you should always connect to your audience. SEO services company in Delhi NCR taking this as an opportunity to beat your competition by improving your SEO results on various channels.

In our one of previous articles, how to set-up a result-oriented Facebook Ad campaign-Part 1, we have read how to define a proper strategy or action plan for your ad campaign, it’s time to know the exact step to set-up a FB ad campaign.

As promised, we have brought you the step-by step instruction of setting up a Facebook Ad campaign:

Step-by Step Instructions:

  1. Choose a Campaign Objective Based on Your End Goal

As shown in the image, fb advertising campaign consists of three different levels, which are a campaign, an ad set, and an ad.

Each Facebook ad campaign is made up of three parts.

Its first level is the core of your ad – Campaign.

At the campaign level, you choose your objective, which is the action you want people to take when they see your ads. Facebook has three objective categories: Awareness, Consideration, and Conversion.

Choose from 11 Facebook advertising objectives.

The objective you select depends on your strategy. The best way to determine your campaign objective is to work backward from your goal. If your goal is to generate sales for your ecommerce business, you could offer a good bait to your audience. For eg: give 10% off of to the people on their first order who come through the ad result to entice them to make a purchase.

You can also provide the discount code through a landing page instead of ad creative just to introduce them with you online page.

2. Build Your Custom Audience:

The second step will be of specifying where your ad will be shown. In other words, it’s time to choose your audience.

The middle level of the Facebook campaign structure is where you choose your targeting, placement, budget, and schedule.

Selecting the right set of customer is the most important thing to get good results as it can make or break your performance even before your campaign goes live.

The easiest way to target your audience is to use the demographic and interest options. This approach is generally used to target new people who haven’t previously interacted with your business.

Here you’ll choose demographic constraints such as location, age, gender, and language. See the blow image to understand how you can narrow your audience by choosing from thousands of interests, behaviours, demographics, and more.

You can choose from a variety of detailed targeting options available at the ad set level.

Remember, there’s no rule for how large your target audience should be. Typically, the best seo services company in Delhi-NCR follows the layered approach. Choose a mixture of interests and behaviors to zero in on your ideal customer.

Click Create New and select Custom Audience.

When you create a custom audience, you can choose from four categories: Customer File, Website Traffic, App Activity, and Engagement on Facebook.

Choose from four Facebook custom audience categories.

Generally, SEO services in Delhi NCR look at people’s activity on your website to select the custom audience for your ad campaign. You use the Facebook pixel and conversion tracking to track visitors and their actions. This type of custom audience is best for retargeting website visitors.

You can also create a Lookalike audience that consistently deliver best results as mentioned in above parts. We will discuss the later on steps in our third part of this article.

Stay tuned…

To connect the most reputed result-oriented SEO services company in Delhi-NCR, please contact us at Lunatic Devs.

Don’t forget to subscribe us so that when next part get published, you will get informed.

Your Refined Email List Can Be Your Biggest Asset!

Did you know 80% of businesses feel email marketing increases customer retention and sales as per Hubspot? Not just this, but also Direct Marketing Association also states that the average ROI for email marketing is estimated to be a lucrative 4,300%. However the many of best digital marketing agency in India state that, a lot of businesses who want to create impactful email campaigns face two critical challenges today –

  • As email lists age, a lot of IDs become inactive or invalid. How can they filter through the data to get good quality email data?
  • New guidelines governing consumer privacy prohibit businesses from sending out mass emails without a formal consent from the recipients. How do you show proof of consent?

So it’s time to transform, your email list and making it your brand’s biggest asset:

Follow the below step by step procedure:

Step 1: Analyses and Clean up Your Old List

If you have thousands of email IDs on-file from over the years, it might not be in accordance with CAM-SPAM, CCPA and current online laws, which require an explicit, documented opt-in from consumers. Furthermore, many email IDs might be inactive, duplicate or incorrect, which results in a high bounce rate. This is why it is important to refine your old email IDs – to remove irrelevant ones immediately. 

Step 2: Keep Adding New & Relevant Email IDs

Once you clean up your old list, its time to alter this list with new leads.  This can be accomplished fairly easily. Consider setting up “honey pots” on your Website with different offers on different pages to collect subscribers. For example, you can capture leads on your blog page who sign-up to download a free resource guide you created. You can capture leads who are interested in a demo of your product on your “shop now” page. You can capture leads who are interested in your Webinars through ‘Registration forms’.

Step 3: Segment, Then Segment Some More

Now is the time to set up a funnel to channel new leads from your Website into the system on an ongoing basis, it is crucial to segment your list intelligently based on action steps each subscriber takes.

You can segment your list based on location, industry, function, title, and their engagement rate.

Step 4: Communicate Consistently

Remember to engage with your customers consistently, but based on the level of receptivity they exhibit. Certain segments might only be interested in emails once a month. Some might be interested in communication weekly. Others might even be interested in hearing from your brand multiple times a week.

Despite all other SEO services, it is important to incorporate email marketing as a plan of your digital marketing package. Contact us at Lunatic Devs, one of the best digital marketing agency in India offer you developing and executing highly effective email campaigns for clients of all sizes.

Graphics Designing – The Art of Personal Branding

Graphics designing is the heart and soul of your marketing activities. Because what people will see and engage will become the key of your success. That’s why the best graphics designing company in India are always in demand. Not just marketing and sales, graphics are much more than imagination. It works for you and your brands personal branding separately.

What is Personal Branding?

Personal branding is by no means a new or light topic, but with the rise of social technologies, personal branding is as accessible as ever, meaning you have so much more opportunity, but also so much more competition.

Let’s understand the art of personal branding:

For you to stand out amongst the noise, you must become a valued brand. That brand is ‘You’. 

  1. Set Your Goals and Plans: Art has a power to showcase your goals and plans in all creative manner. Even a simple ordinary thing can become the talk of the town. It’s time to define your brand with engaging and appealing graphics which has more to say and less to show.
  2. Know, Understand & Believe: Your personal brand needs to have a look and feel, as well as a way to communicate, but this goes much further than having a logo & social media accounts. You need to maintain a consistent ‘corporate image’ in all mediums and at all times.
  3. Create and Maintain Your Brand: Produce good work always which is unique, insightful, appealing and eye soothing. Set up your own visual identity. This visual identity should be consistent and reflective of your initial goals, yet flexible enough to work across all areas of your communication. 
  4. The Secret of Personal Branding: Remember, planning is the foundation of your personal brand and the execution builds the structure of that brand, but ultimately, it comes down to what people say about you, not what you say about yourself, thus the ultimate goal is to make your planned self-impression equal to how other people perceive you.

That is the secret to personal branding.

So what is your thought?

Get ready to give your personal brand a new direction with unique designs. Talk to us at lunatic Devs, which is known as one of the best graphics designing company in India.

You can mail your queries to us at info@lunaticdevs.com

An Ultimate SEO Checklist for Website Redesigning

Lockdown 4.0 has been announced till 31st May. Once again we emphasize to checkout your website. If you are adopting the website redesign, you will need to hire some quality SEO Services India so here we brought you this guide of SEO checklist so that you don’t lose any search ranking during your transition phase.

Firstly, you really need to understand it is utmost important to take care of SEO part before you choose SEO redesigning. Because if you will be too late in the process to protect your SEO, your ranking in search, and your website traffic will be lost. By the time you notice a dip in ranking and traffic, the damage is done, and it will become really hard to fully recover.

Since this is such an important topic and one that is many times ignored, we prepare this handy SEO Checklist that can be used by website owners as well as developers.

Website Redesign SEO Checklist

The best SEO checklist will blend content planning and execution with technical aspects like code and schema. You can’t have solid SEO without combining traditional content marketing with a solid process and a very strong codebase.

Checkout below list combines multiple elements before and after the go-live to make sure website owners have thoroughly reviewed the new website and validated that the existing SEO will survive the transition.

Initial Website Setup

  • Set development website to no follow, no index
  • Validate search engine friendly URLs are in place

Content Planning

  • Use Dyno Mapper or any other tool to crawl the existing website to obtain a complete URL list
  • Review Google Search Console or SEMrush to document list of top landing pages
  • Map focused or targeted keywords to URLs and create an SEO sitemap
  • Review content silos and validate proper parent/children relationships exist

Content Creation

  • Write updated content that is a minimum of 1,000 words
  • Proofread new content for spelling errors and grammar
  • Style new content for readability (i.e. small paragraphs, subheaders, bullets)
  • Review content for proper meta title and description usage
  • Double check top landing pages to validate quality content and SEO is in place

Technical SEO Review

  • Review header usage to ensure a proper outline structure exists for search engines and human visitors
  • Check website across mobile devices to validate responsive design and coding is in place and working properly
  • Validate template coding to W3 standards
  • Check code to text ratio on live pages
  • Check and validate schema and structured data
  • Check images for proper usage of alt text
  • Optimize images for load times
  • Update internal links to accommodate the new URL structure
  • Create 301 redirects for any URL changes to existing content
  • Create a new XML sitemap
  • Check the Robots.txt file and validate

Website Go-Live

  • Remove no follow, no index on the live site
  • Review Google Analytics goals to validate the URL structure and flow match new website
  • Upload the new XML sitemap to Google Search Console and Bing Webmaster Tools
  • Check Google Search Console for any errors and address as needed
  • Use Dyno Mapper to crawl the new website and report errors.

Hopefully this SEO checklist didn’t frighten you and the most importantly it is filled with standard items that virtually any developer or website owner can execute. Many of these steps are done by a human or with a free SEO tool like Google Search Console.

If you are looking for an expert, reliable and cost effective solution for website redesigning, or SEO Services India, please contact us at Lunatic Devs.

Top Reasons Why You Should Invest in Graphics Designing Services During COvid-19 Outbreak

Not just India but also the most of the countries around the world has become the victim of this new Covid-19 Virus. This is the first time in century when things are locked to their places all around and nature is rewinding. However, it’s tough for the economy as well as not accessing all things except the essentials for which we are used to. Thanks to the digital media which kept us hooked with the situation. As things are getting digitalized, so businesses are actively looking for digital options like best graphics design agency in India to hook their customers for future.

Unfortunately but true you can’t miss this time to fight with current situation and prepare for future challenges. Grphics are much required to make your content more attractive and appealing. If you don’t want to give the hold on your customers, you should take the professional help. Hire the best graphics design agency in India. Also because:

  1. Connect to Larger Audience:

 It is easier to make sales when more people know about your product or services offerings. The focal point of graphics designing if to make your content looking attractive and sharable. If it is able to hook your audience, it can travel to a large group.

2. Retarget the Existing Customer: 

You cannot overlook your existing customers or past audience as they are crucial lifelines to your business.  As a matter of fact, it is easier for you to convince a previous customer than a new prospect. You have to reach out to your past customers, especially during a quarantine. Digital retargeting is the best way. Show them their value, worth of your products, further uses and much more.

3. Retarget the Existing Customer

Businesses of all sizes are always on the hunt for new customers as they are crucial to ensuring consistent sales. You can’t always rely on repeat customers as their preferences and needs can change at any moment. The unprecedented circumstances caused by the COVID-19 outbreak has resulted in a rise in demand for certain goods and services online. Since the need for self-isolation and social distancing has caused a shift in consumer behaviour. So its imperative that you showcase your products and services in such a way that your target audience cannot overpass it and share it automatically to the more and more customers.

Apart from these, there are other reasons too to invest in graphics designing like high returns on investment as well as to dominate your industry. Nevertheless, they vary business to business and industry to industry.

One common thing is definitely to you need to think out of the box and push your shoes to bring something innovative for your customers, the best way you can introduce is innovation. Show your work in different styles with 3D graphics Services.

If you are looking the best graphic design agency in India, please connect with us at Lunatic Devs.

Why WordPress Can Be Chosen Among Several Other Ecommerce Solutions?

For a retail business, it is very important to switch to an ecommerce solution. Getting online is the only way to beat the fierce competition as well as long term continued growth. There are several solutions available nowadays if you want to get an online site for your business. However, ecommerce website design Services Company still prefer WordPress as the most trusted and cost-effective and user-friendly option.

This is because:

  • WordPress Has a Wealth of Plugin Solutions: We already know plugins has made it more popular over the years. Plugins are the most invaluable resource to an e-commerce site. Some plugins will enable you to build and run an online store, while others will help with managing inventory, communicating with customers, providing support, and ensuring security. Support of WooComerce, WP ecommerce, Ecwid Ecommerce Shopping Cart, and easy digital downloads make WordPress a popular choice of ecommerce website design services company.
  • More WordPress Themes are Available with In-Built Ecommerce Features: A theme is a software package that determines your site’s styling – what it looks like, how it’s laid out, and how features like menus and sidebars work. 

Being a most important part of your site, a theme decides how your site appears to users. It’s important to choose a theme that is either designed specifically for e-commerce, or at least has all the design features you’ll need for your store. 

Like plugins, WordPress has a good repository of Free and Paid themes like Uncode – a multipurpose theme that has everything you need for an e-commerce site. For a more basic, free theme that’s still well built for e-commerce, you could also try out Shop IsleMake, or EightStore Lite

  • Security is the Most Important Thing: Once you are done with your theme and plugins, it’s time to start setting up your site. One thing which is utmost important for a website owner as well as its customers is Security.

We all know that an online store contains personal user data and the records of financial transactions – that information must be well-protected. It’s no surprise that the core software of WordPress is now incredibly secure.

While WordPress core is highly secure, there is certainly more you should do to boost security. Your ecommerce website design services company can take care of official WordPress updates, backups, security plugins, and site activity tracker to give you the utmost security experience.

There are more features pf WordPress which make it more preferable and demanded. If you want to read its second part with more detailed features, please write us at info@lunaticdevs.com.

For an experienced ecommerce website design services company, you can contact us at Lunatic Devs. We have team of experts to guide you and serve you with best of your requirements at most competitive price. Contact us now!

Top 5 Points to Consider For Your Ecommerce Website Development

Starting with ecommerce website development in India is quite daunting if you are not aware of those little things that will be the base of your website? Even if you hire the professional, there are certain things which you should take care before making a jumpstart. Don’t worry, here in this article we brought you the top 5 points you should consider.

Why You Should Know?

Since early 1990s to 2020, the definition of web application development has benn completely changed. Where, just static HTML pages were enough to showcase the business, now businesses have an option of getting the complete dynamic and complex business applications. Where there customers can view their products or services, add them to cart, filter the results, compare the products, shortlist for future, and make the payment, all on digital space itself..

Let’s know what you should take care for a successful start:

If you want to check your website even if done by the best specialist of ecommerce website development in India, focus on these mistakes:

1. Annoying Navigations: This mistake is mostly identified after website has been gone Live. Sometime people complains that they are feeling complexity to trace the required information as some links are not easy to locate, invisible buttons or wrongly spotted.

Check that your website users can find the required info possibly in few clicks. Also get your header, footer and navigation bar accurately placed on each page consistently. The all pages of website should be easily accessible.

2. Getting Live Without Testing: Always make sure that your website does not have spelling mistakes, broken links, alignment issues and the other small things which are hardly locatable before getting it live over worldwide.

You should always check the website thoroughly by yourself and then through others as well. It will help you to get a fresh perspectives and valuable remarks.

3. Appearance of Homepage: Homepage is the first thing which is looked by visitors and hence it should be persuasive enough to leave killer impression on visitors so that they can continue their browsing and does not leave the site. The dull appearance, packed and flashy look may tempted to the web visitors and they leave without browsing.

The homepage should have less but tones of great content which is displayed in simple and organized way. It should not have too much text and images. If images are required than put them in sliding gallery that depicts just one photo at a time.

4. Out-of-Date Content: A good content has a power to catch the audience while out of date and too much content just lead to boredom only and a big reason of leaving the page by visitors. You have a chance to express yourself by your content. Show the world that you and your site are active and open for business! Try to give immediate attention.

Also, regular and necessary updates will increase your site’s search ranking. The most recent content is indexed by Google. You can also update your copyright date at the bottom of the page even if the website serves as an online business card.

5. No Call to Action: A call to action are the most important thing and equally important to get them placed at right place so that you can beetr lead and users don’t go without buying. Call to Action depends on the purpose of the site such as buy/download/register/subscribe/view/share/follow or what not.

So, check these points for your ecommerce website even if you have chosen the best ecommerce website development in India.

For a successful ecommerce website, you can contact us at Lunatic Devs. We are experienced of 20 + successful projects in past few years. And these projects are ongoing for continuous support, upgrade and digital marketing.

For any other information, suggestion, concern or query, please get in touch with us at lunaticdevs@gmail.com.

Why You Should Consider Ecommerce Website Design More Importantly During This Lockdown Against Covid-19?

The whole world is facing a very serious challenge with the spread of the coronavirus, but there is hope on the horizon. Businesses have been harshly impacted as the economy has taken a hit because of COVID-19. Even the grocery stores have been left with empty shelves while restaurants are like ghost towns. Metro cities like Delhi, Mumbai are completely closed. Unfortunately but yes, this is a unique opportunity for he businesses who are still not online. It’s time to find the best ecommerce website design company in Delhi to go digital.

Remember, Stay Positive – It’s Going to Get Better!

Let’s know some reasons to consider best ecommerce website Design Company in Delhi for online marketing during corona virus shut down:

  1. Connecting with targeted customers on social media during this critical moment

It is quite true that we need to be sensitive — and not too salesy or pushy during this lockdown. It’s a great opportunity for your brand to stand out. More people are on social media now while stuck at home, scanning for updates and trying to stay connected in a suddenly isolated nation. Use your business to contribute for nation and promote your good deeds with social media marketing which will build your brand value.

2. Your Business Can Be Found Online

Anything online right now will be consumed more than ever before. This is not the time to be hidden online. You should be using search engine optimization (SEO) strategies to climb to the top of Google’s search engine results pages (SERPs) so your business can be easily found.

3. Google Advertising is a Smart Move Right Now

With more people at home in front of their screens, it’s a great opportunity for businesses to use PPC marketing to connect with their customers and gain a competitive advantage.

4. Bet the Competition

SEO helps your business increase organic traffic to your website and beat your competition. You want to be on the front page of the Google SERPs — and at the top of the list — so that when your customers search for certain keywords you’re the company they end up calling. 

To climb up SERP ladder, you should hire the best ecommerce website design company in Delhi so that you have influencing content, a big presence and a great mix of branding plus enhancing sales contribution for your business.

If you are looking an expert integrated digital marketing solution for your business, contact us at Lunatic Devs.

We are there to support you in this tough zone and hence offering FREE SEO Assessment so that you can know how much seo services will be helpful for your business during this critical time and after this lockdown period. Just write us a mail at info@lunaticdevs.com with your business information and domain details.

Why Mobile Apps Are Important for Your Business’s Growth?

Smartphone is not a sensation anymore, in fact it has become the need of hour. Everyone have it and can’t deny the impact of it in their daily life and activities. Mobile phones have transformed from an ordinary communication device to a major point of attention for individuals and business due to its vast features and supporting innovative apps. That’s why the best app development company in India is progressing like never before.

Benefits of mobile apps

We all know that mobile apps have become the main medium of digital interaction. Regardless of whether they use a tablet, mobile phones or any other smart devices – they have access to the data they require. And this is the reason why mobile apps have such prominence in the current business economy. Regardless of what your business is, a mobile application helps in getting and retain the customers. We all make use of the web to search for a service or product.

 What stats says for mobile apps?

These stats will make clear that why best app development company in India are getting popular. 81% of the mobile device users generally search for the product or a service online. And 26% of them search for a specific mobile app related to the product or services. Definitely, if your business has a mobile app, it will have its own unique impact among your customers with a great first impression. Checkout other important stats below in the picture.

Some other keynotes why best app Development Company in India is getting popular.

Presently, the population of mobile device users stands at over 1 billion globally. Let’s know the reason why business needs a mobile app:

  1. Business Exposure: A research shows that smart phone users spends at least 162 minutes daily on a couple of apps on his/her smart phones. So having an app can help increase business visibility and promote the growth of business. 
  2. Customers Loyalty: Mobile apps can be used to increase customer loyalty because it allows businesses to communicate directly with their customers via In-app purchases, ads, promotions, and notifications sent to customers’ phone via mobile apps.
  3. A Great Marketing Tool: Mobile apps can be used as a marketing tool in reaching target consumers/customers. With mobile apps, business owners need not print voluminous brochures all for the sake of reaching out to new customers.
  4. Sales Growth: Mobile apps have been used to increase sales of goods and services and make more profit. You will be amazed to know that UK’s Domino’s Pizza increased their sales by 28 percent after the release of its mobile app. 
  5. Enhanced Customer Service: Mobile apps offer consumers quality customer service experience available all round the clock, at no extra cost.
  6. Brand Awareness: Mobile apps help businesses in creating brand awareness and recognition by using features customers can fall in love easily.

From above points, it is clear that it will make your business ready for future and securing a strong position in the industry. However, building a mobile app is not as easy as building a mobile website. You will need the help of experts with command in the technology.

Contact us at Lunatic Devs if you are searching for a result oriented and cost effective yet best app development company in India.