How Animator Explainer Video Can Help You Enhance Your Business Reach?

Do you ever think why you need the best animation explainer video to promote your business? More than just boosting your sales and conversion, it can inspire your prospect audience along targeting multiple goals altogether. Moreover, it simplifies your complex business plan, product, idea into a short highly engaging explanation that everyone can understand. Even if they have no prior idea or experience with the product or service you are offering to them. 

Let’s understand some reasons why your business needs the best explainer video to enhance your reach.

  1. It is More Focussed and Efficient:

Generally, you have a lot to share with your customers but its not easy to bind them. A monotonous text without image or graphics can’t do anything if you are targeting a large group. Because how much useful information you provide, it will be waste if it cannot create interest or stop your customers to invest their time to read. On the other hand, videos can be attractive and they are able to explain more things in short span of time.

  • Engage With Your Customers:

Online video content is the new trend of the digital world. Thanks to the TikTok, YouTube, SnackVideo and several other apps. People feel connected. In a recent research, it was found out that one third of all online activity time is spent watching videos. Engaging your customers is, therefore, ever-important in the competitive world of digital marketing and can be regarded as the first step towards making a sale.

So, you need to use content that gives you the best possible chance of effectively engaging with your customer. And the best animation explainer videos are the perfect thing to engage your customers.

  • Improve Your SEO Profile:

Just like people, Google also love to see animated content.  Including animated videos on your website is an excellent way to improve your SEO and can help your business to rank higher on Google searches. This makes you more visible and accessible to potential clients.

  • Enhance Your Brand Value During Sales Meeting:

What would you prefer to see in a sales meeting? A boring PowerPoint presentation or an interesting animated video? Showing an eye-catching animation on your stand at an exhibition is an ideal way to draw people in and start conversations with them.

  • Saves Your Time and Money:

Unlike live-action videos, animations don’t age very quickly. Choosing an animation instead will save you money as it will remain fresher-looking for longer and will need to be updated less frequently.

Also, an animated video has the ability to express in a matter of minutes what could take hours to read or simply listen to. Thus, by commissioning an animated video you will save yourself precious time.

being a business owner, everyone wants to reach out to as many consumers as possible. In the age of digitalization where social media Facebook, Twitter and Instagram are so popular, you can’t deny the role of video. It can help you reach out to millions of people from all over the world.

With the help of an animated video, you can easily spread the word about your product or services, that too in a fun and interesting way.

If you are looking the best animation explainer videos or other videos for your business, product or services, contact our expert designer team at Lunatic Devs now.

Its Time to Update Your Website. Have You Checked These Signs?

You have an attractive web design, flashy features, upgraded plugins or functionality, even than you are feeling a pain to get your results. It’s time to take a step back and re-examine your current website. The best website development agency Delhi says that you need to update or upgrade your site at regular interval or when something a big change has just happened in the industry.

But if you are not sure when the time to update your site is, here are some signs that instinct you to examine your current website.

  1. Keyword Trends:

As per the best SEO practice, you should always keep your targeting keywords updated. If you notice a big change in your targeting set of trending keywords, it’s time to change your web copy. Just find out what is trending and what has become obsolete and then update it with the help of website deployment agency Delhi or India.

  • Customer Pain Points Have Changed:

Remember that – “You’re not selling products and services, you’re selling solutions to problems” if you want to win the game of marketing and stay ahead of your competitors.

When writing website copy, selling solutions is not the primary goal.

Instead, you need to sell your understanding of the problem.

The better you are at demonstrating empathy with your clients’ pain points, the easier it will be to sell the solution. To properly address relevant pain points, you need to get down and dirty in understanding what’s going on right here and now.

For example, COVID-19 and the rapid transition to remote work setups opened the door for a number of new cybercrimes.

Almost overnight, the pain point for many businesses shifted from protecting on-site servers to protecting employees’ home setups from data breaches.

  • Solution has been Obsolete:

Do check what is expected by your customers. Are they happy with your current solution or they expect something extra or something new? Check what is in the pocket of your competitors. And made changes accordingly. Bring something new or innovative with the help of website development agency Delhi in your Home page itself.

  • Your Competitors are Outshining You:

Again, you need to through check your competitor’s profile what they are offering to impress your customers. How they represent themselves. There are very much chances that have strong representation skill even if they are lacking in service or offered solution. So checkout what is making them grow?

  • Your Brand Voice Has Changed:

You have implement or upgraded certain things internally. So you also need to showcase it your customers and that you can do through your website as well.

Remember you website should show an exact copy of what you are doing and offering. In case of any assistance, please contact us at Lunatic Devs, one of the best website development agency Delhi for all your design, development and marketing requirements.

How to Make Your Old Content Fresh Again for SEO?

Content repurpose or content upgrading is still considered one of the best ways to empower the company SEO. The best SEO Company in Delhi use this tactic to gain visibility for certain pages as if you’re content matches to more recent and relevant searches, the higher its chances to rank in SERPs.

As per recent Google’s Freshness Update greater emphasis will be provided to the recentness of content specifically tied to areas like latest news, events, politics, celebrities, trends and more, specifically where the user is expected to want to know the most current information.

Content Freshness and Its Importance

Did you know what happens when a website tweaks old content a bit and changes the date on an article from 2014 to today?

What are the SEO benefits – and the consequences?

Most importantly, how do you keep “evergreen content” – content that’s meant to withstand the test of time – current and relevant year after year?

Upgrade Your Old Article

Let’s begin with a question:

Why to change article dates?

First off, as explained by Google’s Martin Split, it’s preferable to update an old page, rather than create a new one with very similar content.

The more recent content it is, it’ll grab the eyeball.

For example, a user is searching the latest technique of SEO. One content is posted on few days ago will grab the attention immediately as compared to that posted on few years ago. Isn’t it?

This means that the benefit of updating your content regularly is two-fold.

First, it appeals to users, because we naturally want to read the most current and up-to-date information.

This means date updates increase CTR, one of the essential SEO metrics.

Second, depending on the competitive vertical, the search engine itself might understand that being current is paramount.

Is it Possible to Change SEO article Dates Impact Your SEO Negatively?

When we’re talking about changing dates, we need to be conscious of two specific types for date update:

  • Changing the dates on the page itself.
  • Changing the date in the sitemap.

A recent comment from John Mueller seems to indicate that even a massive date update for individual pages won’t negatively affect SEO efforts.

How to Keep the Content Fresh Safely?

There are many factors that affect freshness, including the:

  • Frequency of your updates.
  • The amount of content changed.
  • Rate of new link growth.

Remember, the date an article is published is only one of these factors. Your content needs to be timeless, relevant, and valuable. So what the best SEO Company in Delhi do to repurpose your content for SEO

  1. Use the Same URL but Refresh the Date
  2. Add Live Updates to a Single Page
  3. Create New Pages from scratch with a new topic and then redirect it wherever needed.

No matter which strategy you choose, you need to remember that not every article is worth updating. Just focus on which is trending and repurpose that either by updating or redirecting.

To know how to gain ranking in just few months or to rank your business on Google SERP, contact us at Lunatic Devs.

Top Ways To Make Your Website More Accessible

 We are living in the world where you can find people with different caste, colour and creed. Also we cannot deny the fact that a big population of the world comes under disability. Some are by birth and some because of their own stories. Well when God doesn’t differentiate then why us? Make your website accessible to this specific group as well. Nowadays web Development Company in India is following each and everything that makes it more accessible to each kind of users.

Optimize your website for visually impaired users with these tips. But before that let’s understand what web accessibility is?

What is Web Accessibility?

Web accessibility is about designing and developing websites, tools, and technologies that people with disabilities can use, according to the World Wide Web Consortium (W3C).

People with disabilities should be able to perceive, understand, navigate, and interact with, and contribute to the web.

How to Optimize the Site or Tip to Enhance Web Accessibility:

Optimizing a website for disabled users makes perfect business sense.

You can cater to a broader market segment while building a positive brand image.

  1. Add Alt Text for All Your Image:

A picture may be worth a thousand words, but visual elements like images are an accessibility barrier to blind users and those with low vision. They often have to rely on assistive technologies such as Screen Readers.

None of the technologies can read images or the text in the images.

So, you need to add Alt Text to describe your images to disabled users.

Make sure to describe the image as clearly as possible.

2. Allow to Enlarge Font Size:

People with low vision often can’t read small text sizes.

So, they have to use specific font settings when browsing your website.

Offering an alternate style sheet with the ability to enlarge the font size without breaking your page layout should make it easier for them to read your content.

3. Make Your Web Page Contrast Sensitive:

Along with text size, think about colour and contrast. When designing your webpages, make sure to have a high contrast between the foreground and background.

While black text on a white background has the highest readability, you can also use a combination of black text on a yellow background and yellow text on a blue background.

Avoid using combinations like green text on red background and vice versa as they are hard to read.

4. Add Keyboard Navigations:

For blind and visually impaired users, navigation is a challenge.

As they can’t use a mouse to browse the site, you have to incorporate keyboard navigation into your website.

5. Make Video and Multimedia Accessible:

6. Use Descriptive URLs

7. Minimize the Use of Tables

Hence you see creating a web accessible site is not just make your business good but also improves your search and make it accessible to every kind of people. So are you ready?

If you have not optimized your website according to these points, do it now. For your search of web Development Company in India, please contact us at Lunatic Devs.

How A Great Graphics Design Can Help Your Business?

Being an entrepreneur, you want to do everything for your business that can establish it and stand it different from your competitors. Right? Do you know what the Key is? How you can do it? Probably first thing you need to consider is how you showcase or represent your brand to others? Because people can impress first by how it looks. What elegance and grace you used to showcase it. That best graphics designing company in India emphasizes that your brand should be elegant as well as professional if you really want be in front line among the crowd.

Have a deep and long-lasting impact, the role of graphics design can’t be ignored. Let’s take a deep dive into way graphic design can help you stand out, establish your brand, and elevate your business to new levels of success.

Why Graphics Designing is Important for Your Business?

Here is how graphics designing can help you grow your business in more than one way:

a. To Make Your Social Media More Impactful:  we all know that social media is the most trusted and recommended way to connect with the target audience along with prospect buyers. But its possible only when you are able to break through the clutter of noise and competition and grab their attention. And the best way to do so is – GRAPHICS DESIGNING.

Images are key to connecting with your audience. 90% of the information transmitted to the brain is visual—and 40% of people respond better to visual information that plain text. Including well-designed graphics in your social media posts will help them jump off your audience’s screen, grab their attention, and start a conversation.

Even the stat has proved it:

  • Facebook posts with images get 2.3x more engagement than Facebook posts without
  • Twitter updates with images can generate 150% more retweets than text-only tweets
  • Adding relevant images to blog content can increase Pinterest traffic by 62.5%

b) To Make Your Data or Research Interesting As Well As Impactful: When you have something excited or meaningful to share, sharing it in graphical from that is caught up by your audience more quicker is the need of hour. Experts says that presenting the most desirable information in a visual way packs an extra punch.
c) Makes Your Pitch Desk Perfect: When you pitch to investors, you need to frame your brand in a way that builds value, and clearly communicates why they should funnel resources into your company. Well-designed presentations and pitch decks are key for driving funding.
d) Helps You Win Your Potential Customers: Well-designed marketing materials are key to staying top of mind with potential clients and customers. When you connect with a new business contact, you want to stay top of mind long after the conversation is over. And the best way to do that? Graphic design, of course.

There are many more thing graphics design help you in many ways to grow your brand. If you want to grow your brand, find an expert graphics designing company in India that can help you build your brand value unique, elegantly, professionally, smartly.

Reach us at Lunatic Devs for any query related to branding your business among your competitors.