Do you want to set up a Marketing campaign on Facebook to boost your page or post? The best social media marketing company always emphasize the use of ad campaigns as 57% of consumers say that social media influences their shopping, a stats published on marketing dive. Therefore, it is always a good idea to promote your content to get some amazing views or to increase the reach of your content. In this guide, we will elaborate how to create a Facebook marketing campaign to enhance your post reach.
There are two ways of setting the campaign – one is organic campaigns and another is Ad campaign. Ad campaign allows you to add some budget to enhance your post likes, view and total reach. Understanding the fundamentals of Facebook advertising can help you avoid common mistakes that cost time and money. Before discovering the ways, let’s know where Facebook Ads fit into your marketing.
Where you can use Facebook Marketing?
The best social media marketing company in India says that before you spend another penny on Facebook advertising, you need to have a plan of action. Otherwise, you’ll be flying blind with no clear idea of where you want to go.
To see consistent results, identify where in your sales funnel you can leverage Facebook Ad campaigns. Answer these four questions to help define your strategy:
- What’s your objective for Facebook advertising? For example, do you want to generate new leads for your business, sales for your ecommerce store, or subscribers to your blog?
- Do you have existing or consistent website traffic?
- Do you have an email list? If so, is it active and how many people are on your list?
- Can you create unique content about your business/industry?
Based on your answers, you can set up your Facebook marketing campaign goal. In this post we will learn to set up a facebook marketing campaign in an organic way. And later we will bring another post to get the steps of Facebook Ad campaign.
Step 1: Create a Business Facebook Page
Firstly, create a business page to post any update instead of a personal profile. And include an easily recognizable profile picture and page cover photo. Fill your business page with as much useful information as possible, utilizing targeted keywords in the “About” section.
Step2: Write the Perfect Post
Aim at posting three times a week to start. Ideally, it is good to post something once a day, every day. However, you can’t just post anything on your business’s Facebook page. The ultimate goal of every business Facebook post is to get engagement, whether it be asking people to “like” your company’s Facebook page or to visit your company’s website to make a purchase.
Step 3: Use Facebook Marketing Tools to Enhance Reach
There are several tools that can help increase engagement. This includes pinning important posts, auto-scheduling posts, CTA buttons, using Facebook ads, analytics, and more.
Steps 4: Monitor and Make Adjustments
Consistently use Facebook Insights to monitor the highs and lows of a campaign. And you can make changes or adjust according to your analysis. Even small adjustments could have a large impact on your results. So you have the steps. Just plan a strategy and do it. If you want to know how to set up Facebook ad campaign, please subscribe us so that you can get update when we post it.