How to Set Up a Result-Oriented Facebook Ad Campaign –Part 3?

In this part of Facebook AD campaign, we will discuss how to create a Lookalike audience that consistently deliver best results. We all know reaching to the targeted audience will be the most key part of online lead generation services India. But before digging deeper, let’s recall our previous parts of this article.

How to Set Up a Result-Oriented Facebook Ad Campaign – Part 1

In this part, we have discussed, where Facebook AD can be a great fit and what should be the promotional bait when you set any fb ad campaign. Once you have the strategy in hand, it is easy to get on to the path. To read the complete article, please click here.

How to Set Up a Result-Oriented Facebook Ad Campaign – Part 2

In 2nd part of this article, we have discussed the step-by-step instructions of creating FB ad campaign. We have also covered the part of how to create a custom audience to reach the most filtered results based on your preference.

Moving forward, we will discuss now how to create lookalike audience. So let’s start:

Lookalike audiences are the holy grail of Facebook ad targeting because they consistently deliver the best results.

Create a Facebook lookalike audience based on an existing audience.

Lookalike audiences are effective because of the most powerful algorithm used by FB. Facebook takes the data points from a source audience that you specify and uses them to find similar people. It’s like cloning your existing audience.

What Are Facebook Lookalike Audiences?

Facebook lookalike audiences are an advanced targeting option that goes beyond the basic interest and demographic targeting functionality. They’re currently the most effective Facebook targeting tool to find your ideal customer.

Unlike interest-based targeting, lookalike audiences allow you to create the source audience, giving you more control. As a result, you end up with better-quality audiences because you can find new audiences that are almost identical to your existing ones.

You can create 4 different type of Lookalike audience which are:

#1: Create a Video Lookalike Audience

If you’re running a video-based content strategy and want to scale your campaigns to reach more people, lookalike audiences let you find new people based on those who’ve already watched your videos.

#2: Set Up Email List Lookalike Audiences

Did you know Email-based lookalike audiences often deliver the best results? Because you can take your existing customer list and use that as the source for your lookalike audience, essentially cloning your customer base.

#3: Create Conversion Lookalike Audiences

Conversion lookalike audiences let you find new target audiences using a website custom audience of people who have completed a specific conversion event.

#4: Construct Page Likes Lookalike Audiences

Lookalike audiences for page likes are the easiest to set up because you build them from the fans of your Facebook page. If you have a large number of Facebook fans who actively engage with your organic posts, a page likes lookalike audience is a great way to find new similar target audiences.

Do you use Facebook lookalike audiences for your Facebook ads? If yes, please share your experience. And if you want to create a result-oriented successful FB campaign with the one of the best online lead generation service India Company, contact us at Lunatic Devs.

How to Set Up a Result-Oriented Facebook Ad Campaign –Part 2?

Amidst the Corona lockdown, everyone is busy with improving their online profile and you should be if not doing. Because, this is the time you can put your maximum attention to build a brand value as physical unit might not be working. Furthermore, you should always connect to your audience. SEO services company in Delhi NCR taking this as an opportunity to beat your competition by improving your SEO results on various channels.

In our one of previous articles, how to set-up a result-oriented Facebook Ad campaign-Part 1, we have read how to define a proper strategy or action plan for your ad campaign, it’s time to know the exact step to set-up a FB ad campaign.

As promised, we have brought you the step-by step instruction of setting up a Facebook Ad campaign:

Step-by Step Instructions:

  1. Choose a Campaign Objective Based on Your End Goal

As shown in the image, fb advertising campaign consists of three different levels, which are a campaign, an ad set, and an ad.

Each Facebook ad campaign is made up of three parts.

Its first level is the core of your ad – Campaign.

At the campaign level, you choose your objective, which is the action you want people to take when they see your ads. Facebook has three objective categories: Awareness, Consideration, and Conversion.

Choose from 11 Facebook advertising objectives.

The objective you select depends on your strategy. The best way to determine your campaign objective is to work backward from your goal. If your goal is to generate sales for your ecommerce business, you could offer a good bait to your audience. For eg: give 10% off of to the people on their first order who come through the ad result to entice them to make a purchase.

You can also provide the discount code through a landing page instead of ad creative just to introduce them with you online page.

2. Build Your Custom Audience:

The second step will be of specifying where your ad will be shown. In other words, it’s time to choose your audience.

The middle level of the Facebook campaign structure is where you choose your targeting, placement, budget, and schedule.

Selecting the right set of customer is the most important thing to get good results as it can make or break your performance even before your campaign goes live.

The easiest way to target your audience is to use the demographic and interest options. This approach is generally used to target new people who haven’t previously interacted with your business.

Here you’ll choose demographic constraints such as location, age, gender, and language. See the blow image to understand how you can narrow your audience by choosing from thousands of interests, behaviours, demographics, and more.

You can choose from a variety of detailed targeting options available at the ad set level.

Remember, there’s no rule for how large your target audience should be. Typically, the best seo services company in Delhi-NCR follows the layered approach. Choose a mixture of interests and behaviors to zero in on your ideal customer.

Click Create New and select Custom Audience.

When you create a custom audience, you can choose from four categories: Customer File, Website Traffic, App Activity, and Engagement on Facebook.

Choose from four Facebook custom audience categories.

Generally, SEO services in Delhi NCR look at people’s activity on your website to select the custom audience for your ad campaign. You use the Facebook pixel and conversion tracking to track visitors and their actions. This type of custom audience is best for retargeting website visitors.

You can also create a Lookalike audience that consistently deliver best results as mentioned in above parts. We will discuss the later on steps in our third part of this article.

Stay tuned…

To connect the most reputed result-oriented SEO services company in Delhi-NCR, please contact us at Lunatic Devs.

Don’t forget to subscribe us so that when next part get published, you will get informed.

Your Refined Email List Can Be Your Biggest Asset!

Did you know 80% of businesses feel email marketing increases customer retention and sales as per Hubspot? Not just this, but also Direct Marketing Association also states that the average ROI for email marketing is estimated to be a lucrative 4,300%. However the many of best digital marketing agency in India state that, a lot of businesses who want to create impactful email campaigns face two critical challenges today –

  • As email lists age, a lot of IDs become inactive or invalid. How can they filter through the data to get good quality email data?
  • New guidelines governing consumer privacy prohibit businesses from sending out mass emails without a formal consent from the recipients. How do you show proof of consent?

So it’s time to transform, your email list and making it your brand’s biggest asset:

Follow the below step by step procedure:

Step 1: Analyses and Clean up Your Old List

If you have thousands of email IDs on-file from over the years, it might not be in accordance with CAM-SPAM, CCPA and current online laws, which require an explicit, documented opt-in from consumers. Furthermore, many email IDs might be inactive, duplicate or incorrect, which results in a high bounce rate. This is why it is important to refine your old email IDs – to remove irrelevant ones immediately. 

Step 2: Keep Adding New & Relevant Email IDs

Once you clean up your old list, its time to alter this list with new leads.  This can be accomplished fairly easily. Consider setting up “honey pots” on your Website with different offers on different pages to collect subscribers. For example, you can capture leads on your blog page who sign-up to download a free resource guide you created. You can capture leads who are interested in a demo of your product on your “shop now” page. You can capture leads who are interested in your Webinars through ‘Registration forms’.

Step 3: Segment, Then Segment Some More

Now is the time to set up a funnel to channel new leads from your Website into the system on an ongoing basis, it is crucial to segment your list intelligently based on action steps each subscriber takes.

You can segment your list based on location, industry, function, title, and their engagement rate.

Step 4: Communicate Consistently

Remember to engage with your customers consistently, but based on the level of receptivity they exhibit. Certain segments might only be interested in emails once a month. Some might be interested in communication weekly. Others might even be interested in hearing from your brand multiple times a week.

Despite all other SEO services, it is important to incorporate email marketing as a plan of your digital marketing package. Contact us at Lunatic Devs, one of the best digital marketing agency in India offer you developing and executing highly effective email campaigns for clients of all sizes.

Graphics Designing – The Art of Personal Branding

Graphics designing is the heart and soul of your marketing activities. Because what people will see and engage will become the key of your success. That’s why the best graphics designing company in India are always in demand. Not just marketing and sales, graphics are much more than imagination. It works for you and your brands personal branding separately.

What is Personal Branding?

Personal branding is by no means a new or light topic, but with the rise of social technologies, personal branding is as accessible as ever, meaning you have so much more opportunity, but also so much more competition.

Let’s understand the art of personal branding:

For you to stand out amongst the noise, you must become a valued brand. That brand is ‘You’. 

  1. Set Your Goals and Plans: Art has a power to showcase your goals and plans in all creative manner. Even a simple ordinary thing can become the talk of the town. It’s time to define your brand with engaging and appealing graphics which has more to say and less to show.
  2. Know, Understand & Believe: Your personal brand needs to have a look and feel, as well as a way to communicate, but this goes much further than having a logo & social media accounts. You need to maintain a consistent ‘corporate image’ in all mediums and at all times.
  3. Create and Maintain Your Brand: Produce good work always which is unique, insightful, appealing and eye soothing. Set up your own visual identity. This visual identity should be consistent and reflective of your initial goals, yet flexible enough to work across all areas of your communication. 
  4. The Secret of Personal Branding: Remember, planning is the foundation of your personal brand and the execution builds the structure of that brand, but ultimately, it comes down to what people say about you, not what you say about yourself, thus the ultimate goal is to make your planned self-impression equal to how other people perceive you.

That is the secret to personal branding.

So what is your thought?

Get ready to give your personal brand a new direction with unique designs. Talk to us at lunatic Devs, which is known as one of the best graphics designing company in India.

You can mail your queries to us at info@lunaticdevs.com

An Ultimate SEO Checklist for Website Redesigning

Lockdown 4.0 has been announced till 31st May. Once again we emphasize to checkout your website. If you are adopting the website redesign, you will need to hire some quality SEO Services India so here we brought you this guide of SEO checklist so that you don’t lose any search ranking during your transition phase.

Firstly, you really need to understand it is utmost important to take care of SEO part before you choose SEO redesigning. Because if you will be too late in the process to protect your SEO, your ranking in search, and your website traffic will be lost. By the time you notice a dip in ranking and traffic, the damage is done, and it will become really hard to fully recover.

Since this is such an important topic and one that is many times ignored, we prepare this handy SEO Checklist that can be used by website owners as well as developers.

Website Redesign SEO Checklist

The best SEO checklist will blend content planning and execution with technical aspects like code and schema. You can’t have solid SEO without combining traditional content marketing with a solid process and a very strong codebase.

Checkout below list combines multiple elements before and after the go-live to make sure website owners have thoroughly reviewed the new website and validated that the existing SEO will survive the transition.

Initial Website Setup

  • Set development website to no follow, no index
  • Validate search engine friendly URLs are in place

Content Planning

  • Use Dyno Mapper or any other tool to crawl the existing website to obtain a complete URL list
  • Review Google Search Console or SEMrush to document list of top landing pages
  • Map focused or targeted keywords to URLs and create an SEO sitemap
  • Review content silos and validate proper parent/children relationships exist

Content Creation

  • Write updated content that is a minimum of 1,000 words
  • Proofread new content for spelling errors and grammar
  • Style new content for readability (i.e. small paragraphs, subheaders, bullets)
  • Review content for proper meta title and description usage
  • Double check top landing pages to validate quality content and SEO is in place

Technical SEO Review

  • Review header usage to ensure a proper outline structure exists for search engines and human visitors
  • Check website across mobile devices to validate responsive design and coding is in place and working properly
  • Validate template coding to W3 standards
  • Check code to text ratio on live pages
  • Check and validate schema and structured data
  • Check images for proper usage of alt text
  • Optimize images for load times
  • Update internal links to accommodate the new URL structure
  • Create 301 redirects for any URL changes to existing content
  • Create a new XML sitemap
  • Check the Robots.txt file and validate

Website Go-Live

  • Remove no follow, no index on the live site
  • Review Google Analytics goals to validate the URL structure and flow match new website
  • Upload the new XML sitemap to Google Search Console and Bing Webmaster Tools
  • Check Google Search Console for any errors and address as needed
  • Use Dyno Mapper to crawl the new website and report errors.

Hopefully this SEO checklist didn’t frighten you and the most importantly it is filled with standard items that virtually any developer or website owner can execute. Many of these steps are done by a human or with a free SEO tool like Google Search Console.

If you are looking for an expert, reliable and cost effective solution for website redesigning, or SEO Services India, please contact us at Lunatic Devs.