Will Blog Affect the Organic SEO Ranking?

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Blog can be a major invest of all your online marketing activities if optimized it precisely. Combined it with SEO benefits worth your efforts. If you want to understand why SEO agency or SEO services India emphasize to make blog part of your SEO benefits. Let’s dig the topic.

Is blog necessary for Online Marketing?

Blog can be a necessary but not compulsory part of your SEO plan. Many a time a client wants to develop a content strategy so they can rank for more keywords but isn’t sure if they can muster the resources to create a blog.

Even business owners think when budgets are tight, it’s often tempting to put more money behind your paid media campaigns; after all, you can actually see which ads and optimizations are generating the most revenue each month. Creating and developing blog content should be regarded as a long-term investment. And as any good financial advisor will tell you, it’s best to start saving early. There is evidence to suggest that investing in a blog today will pay dividends for years to come.

Why Your Company Should Have a Blog?

Ideally, at the most basic level, your website should provide an expert level of knowledge about your subject matter — this will help ensure you meet Google’s quality guidelines. However, if your goal is to truly dominate the SERPs and outrank the competition, you need to start thinking outside the box to expand the breadth and depth of your content.

Simply put, a blog allows you to gain search engine results page (SERP) real estate, which can provide additional touch points for users to discover your brand. In creating new content, you will inevitably be expanding your keyword set — though I highly recommend performing keyword mapping (using Google’s Keyword Planner tool) and pre-planning your strategy to avoid keyword overlap and URL confusion.

Role of SEO in Conversation Funnel

It’s no coincidence that appearing more times in the SERPs can lead to an increase in click-through rate; however, it’s important to fully understand the role that SEO plays in the conversion funnel. When a consumer enters the funnel, they might not even realize they’ve begun their buying journey. Some consumers will begin their journey by researching the product or service they want and comparing offerings across brands. However, others might be looking to solve a problem — and while reading helpful answers, they discover the need to make a purchase.

So your strategy should be to assist and educate consumers in their most vulnerable moments while they’re still brand-agnostic. Organic search campaigns will have a different impact on consumers depending on when they interact with them.

Awareness à Interest à Consideration à Conversion [VG1] 

Afterall to make the blog more popular and highly engage we recommend to expand breadth and depth of content.

Creating a blog will increase the chances of your content appearing for featured snippets and quick answers. The benefits of featured snippets are that even if your page does not rank in position 1, it can still appear above all other search results.

Conclusion

From all above points, it is clear that having a blog will positively affect your search engine ranking. Not only will this help to increase your Domain Authority, it will increase exposure across the web and help drive traffic to your site.

If you are looking a reliable SEO services India company for Blog Marketing, please contact us at Lunatic Devs.

How to Start Your Own Blog with the Best Digital Marketing Services Company – Part 2

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In our previous blog you have read how to make money by writing your own blog with the best digital marketing company.

It is true that you can make earn a handsome amount from your blog – all you need to bring consistence and quality in your content. However, it is tough without the support of best digital marketing services company. Both writing and marketing go hand in hand. So don’t forget to associate some good SEO partner to experience the best results.

Furthermore, we will read how to start your own blog.  But first of all read this and make it your “Mool Mantra” if you want to get success.

Start from Today

Before starting any blog be clear that you will start from today not tomorrow. Write today not tomorrow. It’s the power of today that you can make commitment to yourself for completion. Tomorrow can never come.

I know it’s tough but not so much. Just imagine you will get paid for it. If you do late you get late or maybe not because someone else has started it from today. Just do it.

After you are clear and passionate enough to start with then simply follow these steps:

  1. Decide the Niche of blog

Before starting your own blog, you should have an idea or niche on which you want to write. Like health, insurance, finance, travel, jokes, makeup, news and beauty etc. There are so many topics with which you can start.

  • Prepare a piece of writing

Once you are ready with your topic, create a piece of content that you want to publish anywhere.

  • Online platform to Write

Now you need a place where you can publish your blog. You can design or develop your own portal with the help of best website design and Development Company. If you are really very new in this field, start with free blog channels like Blogspot.com and start writing. If you have a long goals, you should own a self – hosted WordPress blog.

  • Web Hosting & Domain

Once you are finalized with your own blog platform you need to start with a buying a domain name of your choice and that should be hosted on any server. Nowadays you can buy a domain name in just 99 Rs itself from Godaddy and can host it on shared hosting on affordable price.

  • Post Content:

You have your own blog and have your first piece of content, just go ahead and post it.

  • Do SEO, SMO, Email Marketing, and Much More:

One of the most important things, you have to do to get some quality traffic and build the credibility of your site on search engine. Without marketing, you content in Dead on your blog. Hire some best digital marketing services company to rank your blog. They follow various tactics like SEO, SMO, PPC, Email Marketing, and many other things that are required to gain the traffic.

Remember, only some good and credible traffic will make your chances of making money through it, and we have already read how to make money through it in our previous post.

So read you ready to connect with the best digital marketing services company to start your blog? Contact us at Lunatic Devs for all your requirements.

To know more about us, our work, our clients, our services, and how we can help you, please set up a meeting with our experts by writing at lunaticdevs@gmail.com.

You can also subscribe our blog to read the latest insights and to know more about our services, how we work, or a case study on our client’s work.

Stay tuned for advanced tips and advice on your all digital marketing requirements with us on Facebook, LinkedIn, Instagram, WhatsApp, and Google Page.

Why WordPress is Economical and Most Preferred Choice by the Ecommerce Businesses?

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Ecommerce business is spreading its wings in most of the developing countries. From past few yea years, it has seen a decent growth in India. Most of the business owners are understanding the power of digital and that’s why hundreds of businesses are registering to an online world every day. The simplest reason behind its success is of broad opportunities and each to more customers. It has also opened the door to website development and design businesses. As they are required to develop a digital asset i.e. website for the businesses. Do you know most of the best ecommerce website design company in Delhi prefer WordPress for these small kind of businesses? Let’s know why:

WordPress for Ecommerce

We all know that website is the most important thing for any business. So it is important it gives a good impact in look and feel along with fast loading speed irrespective of screen sizes. If any single thing is missing your customers will walk away. WordPress Development provides ease of comfort, stress-free, manageable and economical solution for these businesses.

Its inbuilt tools and plugins, fast customer response, error-free and less technical ambiguity made it popular among the crowd. Some of great features that explains why it is the more preferred choice of best commerce website Development Company in Delhi.  

  1. Website as a Blog

There is a feature in WordPress that helps you add new pages in just few seconds. So whenever you have to add new product, new information, it’s simple just like a blog post even for non-technical background person. You can add content, pages, and posts based on your requirements and without much dependency.

2. Don’t Need an Another Blog Website

Having a WordPress website for your business will help to manage and run your blog easily as you will not be required a separate website. Simply set up a page on your site dedicated to your blog (just call it “blog” or some catchy name that plays off your brand). A blog is your easiest and most effective way to continuously add new content to your site and keep customers up-to-date with your business.

3. Updated Safety and Security Features

This makes the most of it as you don’t need to worry about the security and safety of your data. Instant updates happen in WordPress at regular interval by WP team itself. So you can be relaxed for your website’s security as it will always be up to date and aligned with the best, most current policies.

4. Open Source Language

“Open source” simply means that developers are able to contribute to WordPress’ software in the form of plugins, themes and updates. The system is constantly improving and getting better, and a new addition doesn’t cost you a cent.

5. SEO Friendliness

The most important feature which has made it the choice of millions is its SEO friendliness. The use of SEO plugins help you optimize your post or page in just few clicks. Furthermore, it helps with all necessary guidelines to optimize the relevant page.

Whether you’re an established entrepreneur or just in seeding stage, having a wordpress based ecommerce website will definitely make you grow. All you need to connect with best ecommerce website Design Company in Delhi that can understand your requirements and offer you the most feasible solution just like Lunatic Devs.

How to Check Your Blog Performance through Google Analytics?

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Blogging is an integral part of online marketing, especially the marketers who follow content marketing approach consider blogs as the most important thing. In fact most of the SEO agency in Delhi, Gurgaon, and Noida are following the blog marketing as one of the most important pillars of online marketing. The three key reasons why people find blogging crucial to the success of their digital campaigns are –

  • Blogs substantially increases traffic on your Website, making it the biggest traffic generators.
  • Blogs can boost leads.
  • Blogs improve brand visibility (hyperlink to previous blog) by establishing thought leadership – imparting knowledge can create a unique positioning for your organization.

If you have kept a specific blog section to your website, it is also very much required that you can monitor the stats. Thanks to the digital world, you can do so by Google Analytics. It gives you clear understanding how well it is working for your business.

Let’s look what important things SEO agency in Delhi is monitored or recorded to check blog performance.

  1. Blog Visits: Track the number of blog visits each month to measure how you blog’s traffic is behaving over time – increasing or decreasing. Doing so will also help you uncover which months might be stronger than others, or probably which are the strongest topic you should write to attract your audience. Further, it will help you plan and implement the cycle properly.
  2. Top Posts: Google Analytics enables you to see which blog topics are bringing in the most traffic on your Website. Monitoring each month’s top posts will enable you to identify which topics and formats are more responsive and which are dead among your audience base the most. 
  3. Inbound Links: Inbound links – when other Websites link to pages on your Website – help with SEO performance. Furthermore, it shows your brand is viewed as a credible source of information. Find out how many inbound links each blog is drawing to pin-point hot topics.
  4. Goal Conversion: Through Google Analytics’ ‘Site Content’ section, you can identify which blogs have been bringing traffic to your website. If you click on the blog link – in the same window – you can analyze how users behave on different pages within your blog. One interesting thing is to find out is the number of goals converted through these blog pages.
  5. Demographics: To understand this point more precisely, let’s think of a situation -If your brand’s target audience is women between the ages of 21 to 25, but you’re drawing only men. It clearly shows there’s a problem with either your content (if the traffic is coming from organic search results), or you’re not marketing the content to the right audience segment (i.e. your paid promotions need better filters). Always keep tabs on what sort of audience your blog is receiving so you can monitor if it is in sync with your target group. 

Hopefully these points will help you get your blog’s status precisely and also help you for future blogging strategy.  If you need help with your brand’s digital marketing strategy, including blog strategy, please contact us at Lunatic Devs, one of the best SEO agency in Delhi for providing quality result at the most competitive price.

How To Use LinkedIn Marketing for Your Branding

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Woman holding a Linkedin icon

Many of the best digital marketing agency in India says that – The new age of marketing starts with LinkedIn. In this era of Instagram, Tik Tok, Facebook, and Twitter, many of us have forgotten the essence of LinkedIn. LinkedIn marketing is the one of the most trusted and recommended thing that a digital marketer should never ignore. In fact, with nearly 610 million users (40% log-in daily), LinkedIn is truly a goldmine for B2B brands to network with credible businesses and influential professionals. Furthermore, it allows you to harness the power of word-of-mouth for lead generation. 

Let’s know why the best digital marketing agencies in India recommend and use LinkedIn Marketing for branding:

  1. Optimized Company Page: Firstly and the most importantly, a company or business needs an optimized LinkedIn page to gain more attention. Brands with a company page that are updated and complete receive 2x more visitors than incomplete ones. Tapping into features like a custom URL , adding a logo and high-res cover image, filling out a meaningful description in 2,000 characters (the first 156 characters will appear in your page’s Google preview!), – these are all important aspects that can help you achieve more than 90% visibility for LinkedIn company page.
  2. Put Some Measurable Goals: Getting a LinkedIn page is not enough until you don’t utilize it in your favour. Do you want to use LinkedIn for social selling? Or is the goal to establish your brand as a thought leader? What is your timeframe? Answer these questions to yourself and plan accordingly.
  3. Connect with Team on LinkedIn:  Maximize your reach by asking all of your employees to connect with your brand’s LinkedIn page. And, make sure they update their personal page’s information to reflect they are a part of your organization. 
  4. Publish Meaningful Content: You can grow your audience on LinkedIn and keep them engaged by sharing meaningful articles and updates. LinkedIn itself recommends a post per weekday – this will help you stand out amongst the pool of other thought-leaders. 
  5. Utilize LinkedIn Groups: Whether you are active in relevant LinkedIn groups or create a LinkedIn group of your own, this can be a great way to connect with potential clients, journalists and influencers outside of your immediate circle.
  6. LinkedIn Ads: LinkedIn offers a variety of advertising options – sponsored content, pay-per-click or CPM text ads and sponsored InMail messages that can be utilized as per business demand or strategy you have adopted.

And yes, check Analytics regularly so that you can know about the most engaging post, your audience, behaviours and much more. If you want to adopt LinkedIn marketing for your business or the further potential for you, please contact us at Lunatic Devs. We are known as one of the best digital marketing agency in India.

Mail us at info@lunaticdev.com