Blog can be a major invest of all your online marketing activities if optimized it precisely. Combined it with SEO benefits worth your efforts. If you want to understand why SEO agency or SEO services India emphasize to make blog part of your SEO benefits. Let’s dig the topic.
Is blog necessary for Online Marketing?
Blog can be a necessary but not compulsory part of your SEO plan. Many a time a client wants to develop a content strategy so they can rank for more keywords but isn’t sure if they can muster the resources to create a blog.
Even business owners think when budgets are tight, it’s often tempting to put more money behind your paid media campaigns; after all, you can actually see which ads and optimizations are generating the most revenue each month. Creating and developing blog content should be regarded as a long-term investment. And as any good financial advisor will tell you, it’s best to start saving early. There is evidence to suggest that investing in a blog today will pay dividends for years to come.
Why Your Company Should Have a Blog?
Ideally, at the most basic level, your website should provide an expert level of knowledge about your subject matter — this will help ensure you meet Google’s quality guidelines. However, if your goal is to truly dominate the SERPs and outrank the competition, you need to start thinking outside the box to expand the breadth and depth of your content.
Simply put, a blog allows you to gain search engine results page (SERP) real estate, which can provide additional touch points for users to discover your brand. In creating new content, you will inevitably be expanding your keyword set — though I highly recommend performing keyword mapping (using Google’s Keyword Planner tool) and pre-planning your strategy to avoid keyword overlap and URL confusion.
Role of SEO in Conversation Funnel
It’s no coincidence that appearing more times in the SERPs can lead to an increase in click-through rate; however, it’s important to fully understand the role that SEO plays in the conversion funnel. When a consumer enters the funnel, they might not even realize they’ve begun their buying journey. Some consumers will begin their journey by researching the product or service they want and comparing offerings across brands. However, others might be looking to solve a problem — and while reading helpful answers, they discover the need to make a purchase.
So your strategy should be to assist and educate consumers in their most vulnerable moments while they’re still brand-agnostic. Organic search campaigns will have a different impact on consumers depending on when they interact with them.
Afterall to make the blog more popular and highly engage we recommend to expand breadth and depth of content.
Creating a blog will increase the chances of your content appearing for featured snippets and quick answers. The benefits of featured snippets are that even if your page does not rank in position 1, it can still appear above all other search results.
From all above points, it is clear that having a blog will positively affect your search engine ranking. Not only will this help to increase your Domain Authority, it will increase exposure across the web and help drive traffic to your site.
If you are looking a reliable SEO services India company for Blog Marketing, please contact us at Lunatic Devs.