How to Set Up a Result-Oriented Facebook Ad Campaign –Part 1?

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Did you know Facebook has 2.41 billion monthly active user, a report by Facebook? Clearly, it indicates the potential of investing in Facebook to promote your business. After all, businesses want to gain a good visitors and Fb is the one where you can find a huge bunch. That’s why fb is the most popular choice of most of the digital marketing services company in India. Instead of organic capturing the audience attention, Facebook ads is quick and effective way to get the targeted results.

If you wonder how to set up a result oriented and the most targeted facebook ad campaign, this article is just for you.

Where Facebook Ad Campaign will work?

Before setting up an Fb campaign, you need to be full assured that it is actually needed. Otherwise, you’ll be flying blind with no clear idea of where you want to go. Answer these question to yourself to define your strategy.

  1. What is the objective of FB advertising? Fox eg – leads, sales, or subscribers.
  2. Do you already have some consistent website traffic?
  3. Do you have an email list? Is yes is it active and how much.
  4. Can you create unique content about your business?

Once you have the answer of your question, it’s now time to give some bait to the users or one who have responded. Let’s take a look at three proposed Facebook advertising strategies you can use based on your answers to these questions.

The Proposed Promotional Content as a Result of Facebook Ads

The digital marketing services company in India always have some bait so that users who have responded can be engaged and finally we can convert them. In other words, we can get the most filtered result. So you can give a bait of:-

  1. Provide free content to warm up your audience: Content marketing is one of the most effective ways to differentiate your business and warm up cold audiences. Therefore, you can offer free valuable content that entertains, educates, or inspires your ideal customer. You could use videos, lead magnets (guides, checklists, coupons etc.), or blog posts, for example.
  2. Engage people on your email list: Delivering your message via your Facebook ads and email marketing is twice as effective. Customers will see your message in their inbox and when they browse Facebook.
  3. Retarget website visitors: If you install the Facebook pixel on your website, you can target people who have recently visited your site.

Now you have defined your strategy, you have prepared your giveaway, so it’s time to set up your Facebook ad campaign and believe us it is super easy. Just you have to follow the couple of steps and you are ready to go.

For exact steps, you have to wait for our next part. Till then, please let us know if you have liked this article. If you are searching the most reliable digital marketing services company in India, please contact us at Lunatic Devs. Just write your query in simple words and mail it to info@lunaticdevs.com

How Best Digital Marketing Company Help Your Blog Get More Traffic?

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We all know website traffic is the most important thing for which all digital marketing activities are done. However, to get a quality traffic we need to reach the most targeted source. The best digital marketing company follow a number of tactics to increase your website visitors. A blog is the channels where user comes to get something useful and helpful, so we brought you the tips to increase your website visitors. If you want to learn how we do that, this brief guide will be a perfect pick for you.

Let’s get some insights:

How to get the Quality traffic on a blog site?

The best digital marketing company follows a number of steps to get the task done. These are

a) Keyword Research: Make a proper keyword research before writing any content. The Google Adwords Keyword Tool and semrush.com both offer great tools, Choose relevant keywords for your post. And target those keywords while posting it to your channels and doing SEO.

b) Focus on Title of the Post: Title plays the most important role in blogging so it should be attractive and eye catching.

Tips – Focus on “How to …. And List of …..” post. 

c) Blog Content: Think hard about the message of your text. What do you want to tell your readers or which central question do you want to ask? What’s the purpose of your text? And what do you want your readers to do at the end of the page? Write down the answers to all these questions before you begin writing.

Quick Tips for SEO:

1. Utilize keywords throughout your post.

  • Headings and subheadings
  • Introductory sentence
  • Concluding paragraph
  • Anchor text (text you hyperlink to other related pages on your site)
  • Title tags and meta descriptions

Note – Don’t engage in keyword stuffing

2. Optimize your images. – Use relevant images in your blog post.   

3. Reference others with links. (Inbound and Outbound)

4. Give readers the opportunity to subscribe to your blog.

Quick Tip to find the Link:

d) Spread your content on network: The next important thing you can do to generate traffic is spreading your content on various means. It can be social bookmarking, web submissions, PDF, PPT, Social Media and what not.

e) Contact People Who Have Linked to Similar Content: Find people who have linked to similar content, and contact them introducing your new (and better) content.

Quick Tip to find the Link:

There are multiple tools that allow you to find links to a website or URL. Two of the best are Ahrefs and Open Site Explorer. Identify content similar to yours. Copy the URL from these items and paste them into Ahrefs or Open Site Explorer. You’ll get a list of pages that have linked to these items. These will be your targets. To reach out and ask them to consider linking to your new (and better) content, go back to BuzzStream to find contact information.

f) Email Marketing – Build subscriber list and send email to them.

There are many more things which are done by the best digital marketing company to get the visitors. Just think where your content will do well and get on the work.

For more tips and tricks, or digital marketing hacks; you can subscribe our blog or write us at info@lunaticdevs.com for any of your query.

Top WordPress SEO Plugins for Blogger

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Surprisingly, blogging is the most rapidly growing industry. Your will be amazed to know that 409 million people view more than 20 billion blog posts each month, a report by WordPress. This stat clearly indicates the growing interest of people towards blogging and the credit goes to WordPress as well as it provides simple tools and plugins so that a person can manage their blog easily and rank their write-up further by following the SEO tactics. For On-page SEO, WordPress has offered certain plugins. Some of them are listed below which are liked by the any web development company in India.

Popular WordPress plugins:

Top WordPress SEO Plugins

Listed below the WordPress SEO plugins as recommended by the most trusted web development company in India:

1. Yoast SEO: Without search engine optimization, blogging can never go far. Yoast SEO is one of the most used and best plugins to optimize your blogs for SEO. Trusted and recommended by most of the WordPress website owners, yoast SEO upgrades frequently as per Google’s Latest algorithm. It has a lot of features that can make your blog effectively better. It can optimize your keywords and synonyms. It also analyses the readability of your blog and calculates the Flesch Reading Ease score. To understand it better, you can contact with any trusted WordPress Web development company in India.

2. SEMRush: One of the best SEO tool available in the market, SEMRush is used widely by professional SEO experts, marketers, bloggers, and businesses of all sizes. You can use it to find organic keywords and search terms that you can easily rank for. It also allows you to do competitive research and see which keywords your competitors rank for, and how you can beat them.

3. SEOPress: SEOPress is another simple yet powerful WordPress SEO plugin. It includes all the features you would expect from a SEO plugin like meta title, description, open graph support, image and content XML sitemaps, redirects, and more. It comes with easier setup for beginners and advanced controls for more experienced users. 

4. Broken Link Checker: Broken links can affect your site’s SEO and create a bad experience for your users. If you have been running a blog for some time, then you should check your site from time to time for broken links and fix them. Broken Link Checker is a free WordPress plugin that allows you to find broken links on your WordPress site. You can then fix those links without even editing your posts. 

5. WP Rocket: Site speed is a major factor in search rankings. That’s why you need to monitor your website speed & performance to make sure it’s not affecting your SEO.

Now you know some important WordPress SEO plugins and tools, checkout with your web development company in India for your blog or WordPress website. If you are searching the most trusted website development company, please contact us at Lunatic Devs.

Top 5 Instagram Marketing Tip to Grow Your Business

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Did you know that 1 billion people use Instagram every month and one third of the most viewed stories are from businesses? Also, the potential advertising reach of Instagram is 849.3M users. That’s why, Instagram is the most popular choice of all best social media marketing company in India. It is also true that when you think about social media to promote or advertise your business, Instagram isn’t probably the first option that you think of. 

However, being one of the fastest and most effective social media platforms in last couple of years more and more businesses, entrepreneurs, and brands are considering to reach there, to tap a younger audience. Since the engagement factor on Instagram is immensely high in comparison to Facebook, it’s definitely the platform that has the potential to move businesses from a tiny company to a burgeoning one. And so the best social media marketing company in India always recommend it.

Let’s learn few tips to grow your business with Instagram:

Look below how the best social media marketing company in India utilizes the Instagram to grow your business.

1. Represent Your Business in Most Creative Way:

It takes just two-tenths of a second for someone to form an opinion on your brand online. It means, it’s incredibly important how you showcase your business among your target audience. Your Instagram profile and bio will be the first thing that your prospect customer will see it. Remember add values to your customer’s live, but in a seamlessly pretty manner.

2. Share Good and Informative Content Consistently:

Make sure your photos look professional and eye-catching. Sometimes a slight boost of contrast and exposure is all you need. When you consistently share great photos and videos over time, you’ll stand out from businesses that share subpar photos that were quickly snapped and uploaded.

3. Monitor Hashtags in Your Market

By exploring and keeping an eye on relevant hashtags, you can grow your Insta-community over time by making in-app connections. Follow the accounts of others who are in your industry, including industry thought leaders, similar businesses that aren’t your direct competition, or users who have shown interest in your type of content based on who else they’re following. These accounts will often follow you back.

4. Contest with Another Account:

By partnering with another Instagram business in your same niche, the two of you can offer a giveaway or contest that requires users to follow both of your accounts to be entered.

5. Don’t Buy Followers:

You could purchase thousands of Instagram followers overnight, but this won’t actually help your business. There’s no purpose to having 10,000 followers if only 50 of them are real people who are actually interested in your product or service.

So are you ready to Grow, Grow, Grow . . . and Go! Contact us if you want to boost your business on Instagram like never before.

5 LinkedIn Features You Probably Don’t Know

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You might be using Facebook and Instagram for your business growth, but did you know LinkedIn has been steadily growing and it has brought more than 500 million users on board. And you will be amazed to know that LinkedIn (53%) came in a close second, just after Instagram (62%) in terms of popularity, a survey by Buffer. And that’s why it is becoming the popular choice of all best social media marketing company in India.

Today, LinkedIn caters to the professional and business needs of its 675 million members. Over the past few years, LinkedIn has added many features to the site. It keeps updating these features basis the changing trends in communication, marketing, business sector etc. Most B2b business are using it as a first preference, it is helpful to know those important features if you are a b2b. 91% of B2B marketers are using LinkedIn for sharing content.

Top LinkedIn Features

LinkedIn has become the greatest tool for audience building. That’s why most of the best social media marketing company in India recommend to have an active LinkedIn profile for your business growth. Let’s know the important features as well.

1. Export Your Connections:

This feature allows you to easily export your connections to other contact management systems. The contacts are downloaded in a spreadsheet – either .CSV or .VCF format. This list will include the contacts’ names, current company names and email addresses.

2. Delete, Manage, And Edit Your Skills & Endorsements:

If you use LinkedIn to drive traffic to your blog, and acquire new skills, this feature is especially useful for you. Listing down your skills will attract relevant employers, impress people enough to visit your blog and position you as a unique professional.

3. LinkedIn Showcase Page:

LinkedIn Showcase pages are the perfect way to segment your inbound LinkedIn traffic. If you want to; create a business unit that is directly connected to a specific target audience then creating a showcase page will help you immensely. Showcase pages were basically custom-made for B2B companies to generate more leads.

4. Add Media Files to Your Profile

Did you know that LinkedIn enables you to include a variety of media files like videos, documents, photos, links, and presentations in your profile? Adding such media files to your ‘summary, education, and experience’ sections of your LinkedIn profile further authenticates it.

5. Video Posts

From a content marketing standpoint, you can’t go wrong with video. LinkedIn has made videos a priority, highlighting them in the newsfeed and setting them to auto play.

LinkedIn is more brought than you think and if used correctly it can give you immense benefit plus a quality traffic only. If you want to know more or understand it more and why it is a strong choice of best social media marketing company in India, please connect with us at Lunatic Devs at info@lunaticdevs.com along with your queries.