Grow Up Your Social Media with Some Lights, Camera, and Action!

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Video Marketing is the latest sensation of the century. Not just Your Tube, go to any social media platform – be it Facebook, LinkedIn, and Instagram. All are filled with numerous video content. So if you are looking for the latest, ground breaking strategy to bolster into the market and obtain startling results quicker than ever, start investing in video marketing. All best social media marketing in India emphasize the need of video content to grow up your social media account and to engage the audience.

In video marketing, Livestreaming is a new sensation that you can include in your current marketing strategy. It brings phenomenal engagement and has a lot more influencing power to connect with your audience on a deeper level.

Why Video Marketing is So Popular?

If you are wondering why video marketing has gained popularity in such a short time, it’s pretty clear! YouTube alone has over a billion users, which is almost one-third of total internet users. Such a large number of audiences make room for advertisers to advertise their contents.

What Statistics Says?

It is predicted that at the end of 2017, Video content will represent 74% of all internet traffic as it is most powerful way to create more and more engagements.

  • 87% of Online Marketers use visuals in their contents.
  • 82% of Twitter Users watch video contents on Twitter.
  • 45% of people watch more than an hour of Facebook or YouTube Videos in a week.
  • More than 500 million hours of videos are watched on YouTube each day.
  • 4X as many consumers would prefer to watch a video about a product than to read about it.
  • Using the word “video” in an email subject line boosts open rate by 19% and click-through rate by 65%.

So why wait! Let’s switch on the LIGHTS for some action!

You should follow a perfect strategic plan as prescribed by the best social media marketing company in India that includes storyboarding, thinking through the concept, video tapping and final production. Always try to bring creativity to your strategy. Don’t forget to include new innovation to achieve remarkable benefits for your end goal.

Think through these five key points for planning a video campaign to boost up your social media platform.

  • Creativity: It may be an old idea but executed differently. Find alternative ways to create interest in audience. Avoid same type of advertisements. And also don’t forget to scroll your previous post of channel to understand your current and prospect audience and interest of audience.
  • Technology: Take advantage of advanced consumer technology. No time to load and buffer.
  • Unique: Differentiate your message with 100% authentic and genuine content. Show something that people want to watch.
  • Optimized: Optimize your video to share it on mobile and desktops.
  • Conversion Rate: Make it attractive. Use impressive content to get better click-through rate/subscribe to your services. 

Okay, you have known the secrets of making a good and powerful video but do you know the benefits of it for your business?

Big Benefits of Video Marketing

  • SEO Success: Add video to your landing page and it creates 53% more likely to appear on the first page of Google.
  • Social Share: A good video encourages large amount of engagement. People love to share the video on their social networks.
  • Higher Conversion: Video on landing page can increase conversion by 80%.
  • Mobile Sales: 40% of consumers reported that visual contents increase the sale opportunity on a mobile device..

Looking at above benefits, you must have aware with the facts that Video is no longer a luxury, but a requirement of current marketing strategy, especially your social media plan. What do you think?

Moving further, you must have aware with the importance of video marketing and why should you care for it. Now it’s time to pick your camera and shoot something.

Camera – Select the right platform, don’t just go with any.

Grab your audience attention by shooting something live no matter wherever you are. Believe me, it works.  Choose any of the social channels based on your business goal and prospect customer for livestreaming.

  1. YouTube Live: The most popular and the most powerful. It allows access to large number of audience, ease of use, built-in comment section to talk while live, and a lot more flexible options.
  2. Facebook Live: The largest social network has made it super easy for you to go live and showcase yourself. So it makes a lot of sense to use its Live feature.
  3. Snapchat Live: Snapchat has a great potential for capturing visual attention and emotional responses and that can last up to 24 hours. This creates some impetus for your customers to pay close attention to your feed so they don’t miss anything important.
  4. Periscope Live: It’s specifically designed just for live streaming. Periscope video play right on Twitter. It means you can reach Periscope and Twitter users at the same time.
  5. Instagram Live: If your audience is mostly younger, than Instagram might be a good choice.

There are a lot more other options to shoot a perfect video for business/services such as Whiteboard Explainer Video, Animated Explainer Video, Video Infographics, Video Sales Letter, Tutorial Video, Instructional Video, Product Video, Webinar Video, etc. you can choose as per your own convenience.

If you are wondering what content to shoot, consider these options:

  • Product or Company Important Announcements
  • Product Demonstration
  • Live Q&A’s with Team Members.
  • Group Support and Feedback.
  • Impromptu Giveaways.
  • Flash Sales or Discounts.
  • Live Auctions or Raffles.

Now you have the idea of video with you, so can we get some action going?

Action – Shoot Something Interesting and Authentic!

Consider these ideas that can make your video truly engaging and exciting:

  1. Bring Employees on Camera: Give a face to your company by explaining it vision, expertise, environment, work, and of course their clients (site or work). Let your people do the talking!
  2. Make Customers the Stars: Include their testimonials, ask them to participate live on any contest and survey.
  3. Highlight Your Expertise: People are always excited to hear Business leaders, their success stories and their opinions, so interview your boss.
  4. Record at Event: No need to bring production crew. Just take your smartphone and shoot it. It’s really that simple.
  5. Create Screencasts: Try to include a product demo or a webinar. Provide value so that maximum can push the record button.

At last, I will just say keep shooting. Streaming revolution has arrived. Use cool streaming tools and keep springing forth. Still if you have any query, drop your comment in the comment box or write us your message.

You can also mail us at lunaticdevs@gmail.com

Stay tuned for advanced tips and advice on your all digital marketing requirements with us on Facebook, LinkedIn, Instagram, WhatsApp, and Google Page.

How LinkedIn can Help You Grow Your Business?

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Did you know LinkedIn, a popular social media networking site has 610 million users (Source – LinkedIn) and more than 19 million company pages? If you are not in the list, you’re missing the great opportunities to showcase your business or services in front of the audience that matters most to your business. The best social media marketing company in India if you have hired for you will never lose a chance to represent you on world’s most trusted social media platform for your growth.

Let’s have a look at popular stats to emphasize the fact:

  • LinkedIn currently has over 610 million members.
  • The network has 303 million active monthly users, 40% of which visit the site daily.
  • 90 million senior-level influencers and 63 million decision makers use LinkedIn.
  • 92% of Fortune 500 companies use LinkedIn.
  • 57% of companies had a LinkedIn company page in 2013.
  • 46% percent of the social media traffic to B2B company sites is from LinkedIn.
  • 97% of B2B marketers use LinkedIn as a content distribution channel.
  • Only 3 million LinkedIn users share content every week.
  • In 2016, LinkedIn users published 130,000 posts monthly.
  • LinkedIn is responsible for 80% of B2B leads from social media.

Source: 99firms.com

LinkedIn is a great platform for promoting your home business, finding a job or freelance work, and connecting with joint venture partners. If you have a home business that caters to other businesses (B2B) or have a business in which networking for partners or clients is important, you should be an active user of LinkedIn with active business page. This is what the best social media marketing company in India will do for your business growth.

Here is How LinkedIn can Help?

1. Brings attention of other users and businesses: The most easiest way to get noticed among your target audience list is to representing yourself as a Though Leader. Here you can elaborate clearly what do you do, your products or services, how you do, the way you are different from others through your blog content or status updates. Not only sharing the interesting content will help you get noticed among your connections but also you can dive into LinkedIn Answers and leverage LinkedIn Groups.

2. Get FOUND: The second-most popular Internet activity after email is SEARCH and LinkedIn has left no exception to benefit your profile or business of getting found. All you have to check that your LinkedIn profile is optimized for search.

Try to think like someone who may want to hire you or do business with you. If you’re a sales manager for an industrial lubricants business, for example, you might consider using the headline “Industrial Lubricants Expert” rather than “Sales Manager” if you hope to attract marketing prospects.

3. Light CRM Feature of LinkedIn: Another premium feature is LinkedIn’s profile organizer. This can allow you to save a particular prospect’s profile so you can find it easily. You can keep notes about that profile and when you reach out to the person again, those notes will appear. While this isn’t robust customer relationship management software, it can help save time and keep you organized.

However, you should always keep in mind that contacting LinkedIn users you don’t already know can be tricky — especially if you don’t want to come across as a spammer. This feature is enabled to keep your privacy and security. If you really think to connect with any of your prospects, don’t worry, LinkedIn provides you 3 free “In Mail” credits per month with basic account and more with your premium upgrade. Monitor the concerned profile and then send him or her a mail for your concern or business opportunity.

So adding LinkedIn page to your online marketing strategy will help you build up your reputation, connect with prospects and make brand among target audience.

If you are looking the best social media marketing company in India for your business, please contact us at Lunatic Devs. We will help you strategize you the best social media marketing plan for your business growth.

Let sip a coffee together, just mail us at lunaticdevs@gmail.com.

How to Optimize Your Website Images for SEO?

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Images are an important part of our content as they make our content more appealing and attract the web visitors. That’s why most of the best website development company include high-quality interactive images in the web page. Where they make your content more accessible, attractive and engaging, equally important for your website SEO. However, to strengthen the website SEO, we should have optimized images and the best digital marketing company always take care of it when owning a project for SEO.

What is Image Optimization?

Image optimization is the process of creating and delivering high-quality images in the ideal format, size, and resolution to increase user engagement. It also involves accurately naming images that includes the important industry keywords so search engine crawlers can read them and understand page context. The best digital marketing company always makes sure that all images are properly named and resized.

Improved user experience and interactions with your site have a positive impact on search engine rankings, which further improves customer engagement, conversions, and customer retention.

Why Images Should Be Optimized for a Good SEO?

There are many reasons, some of which are listed below:

  • They give search engines important contextual information. 
  • Optimized images speed up page loading. And hence website opens fast on browser and does not let your user go without visiting the web page.
  • Optimized Images increase user engagement and search engine rankings.

How to Optimize Image for SEO?

Follow these steps to optimize your website’s images

1.Image Resize:

Images size and file size. Remember both are different things. Image size refers to the dimensions of an image (e.g., 1024 by 680 pixels). File size is the amount of space needed to store it on the server (e.g., 350 kilobytes).

Generally. A high resolution image or taken from professional camera slow your page load times considerably because they have large dimensions. These kind of images are required for print reproduction, however, for web, you need to scale down the file size without losing too much quality.

2.File Format: 

PNG, JPEG, and GIF are all popular. Each has its benefits. The image who have a lot of colour, you can choose .JPEG extension and .PNG extension works well for simple images.

3.Compressed Image:

Too much compression can reduce the overall quality of an image. On the other hand, low compression will give you high-quality image but the file size is big.

Ideally, you should experiment with your file types and compression rates to see what works best for each image. Many image-editing tools, including Adobe Photoshop, have a “save for the web” option, which automatically minimizes the file size while optimizing image quality.

4.File Name:

Choosing the right file name is important for your page SEO and for ranking in image search results. Before uploading any image, name the file with relevant, descriptive keywords to get the most SEO power.

5.Use ALT Tag:

User can understand the image by seeing it what a picture is about, however, search spiders cannot see an image, they need text to get a clue. Without alternative text, it’s impossible for search engines to accurately index your image content. A good alt tag provides context and helps visually impaired users too. Even when images aren’t loading because of a glitch, search engines can still read the alternative text to help rank a page.

There are many more things which is done by the best digital marketing company to optimize the image. If you like this article, please let us know to get some more tips of image optimization.

To get a personalized and unique digital marketing plan, visit us at Lunatic Devs. Please mail us at lunaticdevs@gmail.com to set up a meeting.

5 Things to Consider for Ecommerce Website Development in India

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Did you know that the growth rate of ecommerce website development in India has witnessed 85% increase till date? Not just this, it is estimated that in the coming 10 years it is speculated to acquire 6.5% of the total retail market in India.

Some other integrating facts for ecommerce website development in India that will made you think ecommerce industry is the Future of India:

  • eCommerce websites in India have given wings to online shopping medium and has helped India in gaining position among top 10 favourite countries for eCommerce; voted by online buyers.
  • Demand of Ecommerce Development companies in India has increased exponentially as seen in the graph of projected increase in Retail e-commerce sales in India from 2016 to 2022. In 2016, the sale of items through eCommerce websites in India matched 16.07 billion U.S. dollars in revenues.
  • The eCommerce market and online shopping sales in India is expected to touch US$ 200 billion by 2026.

Source: Stastia

These stats have given you the clear indication that ecommerce website development in India is on rise. However, you should be careful when choosing your development partner. Here we are discussing 5 things to consider for your ecommerce website development

1.Responsive Design

As told in statistics, a large portion of ecommerce sales are coming from mobiles. This means that it is incredibly important to make sure your eCommerce website is optimized for mobile, and provide the best experience to all your users instead of their device type.

2.Guest Checkouts

Companies with eCommerce sites will often want to require users to create an account in order to make a purchase. Since this allows for follow-up communication to encourages future sales and tracking customers’ demographic information, some ecommerce companies make it mandatory. However, not everyone wants to create an account before purchase. So, it’s still a good idea to provide an option of Guest Checkout for people who just want to make a one-time order.

3.Site Search Functionality

30% of your visitors use site search functionality to find their favourite product, so it’s important to make sure the search functionality is available and easy to use.

4.Security is Essential

All eCommerce sites should support SSL to encrypt information that needs to remain secure. This is especially true for credit card and payment information, but also any customer information like address, phone number, email, etc. 

5.Optimize Site Performance

If your site is slow, you’re likely to lose customers. If your website takes more than 3 seconds to load, almost 40% of users will abandon. In order to keep from losing customers due to slow load times, you’ll want to make sure your site is optimized to run as quickly as possible. 

So what are you thinking? Contact us at Lunatic Devs to experience the best ecommerce website development in India.

For any details or to set up a meeting, please write to us at lunaticdevs@gmail.com

What Should You Do When Your Marketing Efforts Are Just Not Working?

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Did you know nine out of every 10 start-ups get failed (A source by Forbes Article)? And the most common reason for this failure is their inability to establish trust and attract customers to their new brand. And it happens even after hiring the best SEO Company in India. We all know that doing competition with a well-known brand is significantly tough for start-ups whom nobody has heard of. Even though your product or service offering may be revolutionary or one of a kind, you may not able to break into the MARKET.

Still not getting the desired output?

If you are in a similar situation, you must be feeling like blowing a broken horn. So, here is my question for you – do you feel you are doing something wrong in your business or marketing plan and not able to figure out what it is? Then you must reconsider your marketing plan. Go to the best SEO company in India and see what they say and how they put focus on your target audience. Because, it is equally important that you reach your brand to its target audience. Remember, each product/service is unique and need a customize solution according to its audience. So, you need to figure out your target audience first and then consider the Right marketing channel for its promotion.

Have you figured out the ‘Right’ marketing channel for you?

You must have heard the story of “Nirma Washing Powder”, which had established themselves a dictating term in 1970s. At that time, nobody knew Nirma. But Karshanbhai Patel (CEO and founder of Nirma Washing Powder) took it as a challenge and organised their marketing plan around it. From getting the stocks out from the market to promoting it on TV, radio and newspaper instead of door to door selling had created a huge brand buzz. People were demanding Nirma and it beat ‘Surf’ in 1980s, which had a strong presence.

Similarly, you need to find out the innovation according to the trend. We are in 21st century and all traditional channels like newspaper, TV, Radio, magazines are almost dead now. In new age of marketing, people are addicted to Facebook, Instagram, Google Ads and Twitter.

So, are you making your focus on these popular social trends?

Have you well-planned your overall strategy?

If your answer is yes and still not getting the desired output, you need to check your marketing strategy. You can contact us to get customized marketing plan to lift your business among your target audience. Are you ready for to reveal the formula for your business?

[SG1] If you are a start-up and looking for an innovative and fruitful digital marketing solution, give us a shout at lunaticdevs@gmail.com. We do not leave any stone untouched to deliver you the maximum results. Visit us to experience the innovation for your brand journey. Stay tuned to our Facebook, LinkedIn, Instagram, WhatsApp and Google Page.